Hello. I was wondering if someone could help me with this assignment I have. Its for my Innovations class and its on basically selecting an innovation and seeing what you can add to it to make it better. Please look at the Doc file I will attach to this for clear instructions. Please let me know if you have any questions.
Magnify and/or Modify It’s often easy to create a new idea by simply adding something to your subject. Examples from: Michael Michalko ThinkPak Gas stations now sell groceries. Will Kellogg increased cereal sales during the Great Depression by doubling his ad budget and when the Depression was over, he owned the market. At one time Ford Motor Company controlled 60% of the automobile market, then General Motors asked questions about modification and came out with a philosophy that states, “a car with every shape and color for every purse and purpose.” Examples from: https://imagineer7.wordpress.com/2017/07/22/scamper-one-of-the-most-productive-creative-thinking-techniques/ Japanese engineer Yuma Shiraishi made the home VCR possible by figuring out how to lengthen videotapes so they would be long enough for feature-length movies. The hub-and-spoke transportation system that makes Federal Express work was a feature of at least three air freight services as early as 1930. What Fred Smith did was to modify the dimensions, process and purposes of the system and turned an old idea into an elegant concept. Find or come up with a topic, subject, problem area, or something that needs a solution or you want to change. What can you magnify, add something to, or modify? Pick something and answer the following questions. 1. What can be added, changed, magnified, or extended? 2. Is there a new twist? 3. Can you achieve higher performance level, done faster, or with greater frequency? 4. What can you add to create extra value? a. Are there new or additional features, functions, or make it do more things? b. Are there more uses or other uses? c. Can you make it more convenient to use, more accurate, more reliable? 5. If it is a service can you create a better guarantee or quality? 6. What can be duplicated, doubled, repeated, or multiplied (e.g., size, quantity, throughput)? 7. Can you increase or broaden your subject scope? (Does it have a global reach?) 8. What’s lacking, missing, doesn’t feel right, or could be made more useful? 9. Are there features or aspects that can be exaggerated or overstated to improve the product or increase its reach/audience? 10. What possibilities arise if you approach your subject from a limited resource or small budget perspective? 11. How might you change its meaning, purpose, uses, dimensions, limits, process, etc.? 12. What might you change about its physical aspects color, motion, sound, odor, form, shape, or function? 13. What if it were only slightly or somewhat changed? Think of two or three small changes that can be made quickly? 14. How might you make the subject more appealing? 15. Can it be re-packaged or re-branded? What if you combine the package with its form? Is there anything that can be done about the packaging differently? 16. Can you get a different perspective? If you were to talk to other people, how would a non-familiar and non-expert view this problem? Based on that, what modifications do you think they would make? 17. Try restating the problem statement in three to five different ways by using a thesaurus? Remember to list your ideas as they come to you. What did you come up with? 1 Magnify and/or Modify It’s often easy to create a new idea by simply adding something to your subject. Examples from: Michael Michalko ThinkPak Gas stations now sell groceries. Will Kellogg increased cereal sales during the Great Depression by doubling his ad budget and when the Depression was over, he owned the market. At one time Ford Motor Company controlled 60% of the automobile market, then General Motors asked questions about modification and came out with a philosophy that states, “a car with every shape and color for every purse and purpose.” Examples from: https://imagineer7.wordpress.com/2017/07/22/scamper-one-of-the-most-productive-creative-thinking-techniques/ Japanese engineer Yuma Shiraishi made the home VCR possible by figuring out how to lengthen videotapes so they would be long enough for feature-length movies. The hub-and-spoke transportation system that makes Federal Express work was a feature of at least three air freight services as early as 1930. What Fred Smith did was to modify the dimensions, process and purposes of the system and turned an old idea into an elegant concept. Find or come up with a topic, subject, problem area, or something that needs a solution or you want to change. What can you magnify, add something to, or modify? Pick something and answer the following questions. 1. What can be added, changed, magnified, or extended? 2. Is there a new twist? 3. Can you achieve higher performance level, done faster, or with greater frequency? 4. What can you add to create extra value? a. Are there new or additional features, functions, or make it do more things? b. Are there more uses or other uses? c. Can you make it more convenient to use, more accurate, more reliable? 5. If it is a service can you create a better guarantee or quality? 6. What can be duplicated, doubled, repeated, or multiplied (e.g., size, quantity, throughput)? 7. Can you increase or broaden your subject scope? (Does it have a global reach?) 8. What’s lacking, missing, doesn’t feel right, or could be made more useful? 9. Are there features or aspects that can be exaggerated or overstated to improve the product or increase its reach/audience? 10. What possibilities arise if you approach your subject from a limited resource or small budget perspective? 11. How might you change its meaning, purpose, uses, dimensions, limits, process, etc.? 12. What might you change about its physical aspects color, motion, sound, odor, form, shape, or function? 13. What if it were only slightly or somewhat changed? Think of two or three small changes that can be made quickly? 14. How might you make the subject more appealing? 15. Can it be re-packaged or re-branded? What if you combine the package with its form? Is there anything that can be done about the packaging differently? 16. Can you get a different perspective? If you were to talk to other people, how would a non-familiar and non-expert view this problem? Based on that, what modifications do you think they would make? 17. Try restating the problem statement in three to five different ways by using a thesaurus? Remember to list your ideas as they come to you. What did you come up with? 1