Microsoft Word - RES300 Rubrics - for all assessments Assessment 4 - Business Research Proposal (50%) Criteria Description Weight Poor 75% Excellent>85% Clarity of arguments How clear arguments are...

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Hello sir, please make this assignment according to the instructions i am attaching the files with this. Please make it qualitative as it weightage 50%, if i fail i fail the subject. If you can, give this one to the expert who prepared 78724, I got 63% in that so, please I dont want to fail.


Microsoft Word - RES300 Rubrics - for all assessments Assessment 4 - Business Research Proposal (50%) Criteria Description Weight Poor <50%><65%><75% good="">75% Excellent>85% Clarity of arguments How clear arguments are made about the application of research methods and techniques Max. 5 marks Coherency of argument Are analytic arguments about choice of methods and design coherent and aligned with the RO and RQs? Max. 5 marks Consistency Are analytic arguments about choice of methods and design consistent? Max. 5 marks Structure Is essay professionally structured in terms of headings, sub headings and paragraphing Max. 5 marks Sample and sampling Are the choice of sampling method and sample size adequately and correctly discussed? Max. 10 marks Analytical methods Are the choice of analytical method and approach adequately and correctly discussed? Max. 10 marks Quality of references used Are all references used peer reviewed? Max. 5 marks Citations and referencing formats Are in-text citations and referenced formatted according to the prescribed styles and formats? Max. 5 marks 10173_Andre_Ricardo_Dias_Viana_De_Souza_Business_Research_Proposal_-_Andre_Souza_257000_918885424.pdf    Table of Contents 1. Background of the Research 1.1Problem Statement 1.2Research Objective 1.3Research Questions 2. Literature Review 2.1 Feminism 2.2 Gender Diversity 2.3 Glass Ceiling Phenomenon 3. Research Design 3.1 Research Philosophy 3.2 Research Approach 3.3 Research Method 4. Data 4.1 Population 4.2 Sampling Technique 4.3 Data Collection Tool 5. Analytic Approach 6. Ethical Considerations 7. Strengths and Weaknesses of the Research 8. Validity and Reliability 9. Conclusion 10. References 11.Appendices 11.1 Interview Protocol 11.2 Codebook 11.3 Validity and Reliability (Robustness) Checklist           1. Background of the Research 1.1 Problem Statement Gender equality and business leadership positions in Australia 1.2 Research Objective The objective of this research is to investigate the main issues affecting gender equality for business leadership positions at a typical industrial company. 1.3 Research Questions Considering the objective previously mentioned, this research undertakes the following questions: 1. How do industrial businesses manage workplace gender equality? 2. What are the main issues faced by women in reaching business leadership positions at a typical industrial company? 3. How can a typical industrial company improve gender equality in leadership positions? 2. Literature Review The research presented in this paper is based on the theories of feminism, diversity and the glass ceiling phenomenon, which are contemporary topics involving issues and challenges concerning gender equality in business leadership positions. The following literature contributes to supporting the relevance of this research with regards to gender equality for business leadership positions in Australia 2.1 Feminism According to Reddy, Sharma & Jha (2019), feminism addresses crucial problems related to the dominance of men in society, including forms of inferiority, segregation of work-related roles and responsibilities, predominantly masculine habits and other physically and symbolically structured interactions in civilisation. These authors also state that feminism is a movement that confronts the general sense of advantage by male individuals due to physical enforcement. Espiner (2018) argues that feminism involves efforts from females to change current settings of the social order, reconfigure communication standards and aspects    of ordinary routines. Finally, Kossek and Buzzanell (2018) claim in their article that feminism is an important mobilisation to advance in social justice, increase fair opportunities in the job market and achieve optimal performances of micro and macroeconomic objectives. 2.2 Gender Diversity Gender diversity is a current issue faced by businesses in many countries throughout the world. Janssens and Steyaert (2019) argue that diversity in businesses is related to the presence of different groups of gender, ethnicity, sexuality, nationality, disabilities and race, which can be derived from individual or social backgrounds. In terms of diversity applied to business and academics environments, Lauring & Villesèche (2019) assert that diverse teams have become more frequent, especially concerning gender. These authors associate a prominent approachability to diverse teams with their advanced degree of performance, which is supported by evidence of changes in group attitudes and higher performance in science projects and other usual responsibilities, tasks and decision process in different organisations. Particularly in business settings, meaningful concerns related to diversity and gender equality are identified by Cook, Ingerson and Glass (2019) in their research related to the influence of gender on wages disparity for roles in the board of directors. The authors state that although the pay difference between male and female business directors are lower in comparison to other hierarchy levels, inequality is still evident and therefore initiatives such as integration, autonomy for direct decisions and influence may support a higher balanced instance for women when they exercise these top management roles. According to the authors, by having these opportunities, executive women are also capable of impacting positive changes throughout the organisation in order to reduce gender disparity. Further significance of  job opportunities and compensation is claimed by Vries (2015). This author states that hierarchical positions with large power in organisations play a vital role in leading practical initiatives and propel cultural changes towards the relocation of power and compensation besides fomenting changes with successful and enduring outcomes. Finally, Lee (2018) asserts that enterprises acting in the direction of gender equality through their senior leadership team have a solid opportunity to demonstrate organisational quality to the general public, including shareholders and customers, which may provide progress in terms of popularity, status and market value and stability in return.    2.3 Glass Ceiling Phenomenon The globalised setting of the current economic system has allowed a constant exchange of knowledge and continuous discussions concerning paradigms that surround the labour market in general and businesses in particular. Karakiliç (2019) asserts that a major paradigm under this topic is the glass ceiling phenomenon, which refers to the challenges contributing to the diminished level of female professionals achieving executive positions despite their qualifications and competence. He reasons that these obstacles for women are originated from a variety of factors, including traditional responsibilities in the family (e.g.: motherhood, spouse and household duties), underestimation of their professional capacity and commitment along with dominance and resistance from male employees in top management roles. Fapohunda (2018) argues that by facing these intrinsic oppositions, women encounter a gap that prevents them in advancing professionally into upper levels of executive positions, potentialising an environment of personal, organisational and cultural limitation for these individuals. Under these circumstances, Lewellyn and Muller-Khale (2020) postulate that changes to gender diversity culture in corporations on a global scale and the empowerment of women are initiatives that may support the effective resolution to this disproportionality. 3. Research Design 3.1 Research Philosophy This research intends to investigate how gender equality in leadership positions is perceived, demonstrating a phenomenon that is not random. Since investigation will be conducted in this project to collect data towards its issues, an interpretive research method is implied as to the research philosophy. According to Tsang (2014), interpretivism assumes that approaches from social sciences are substantial to investigate issues which require an understanding of This author also claims that it is possible, with the social approach, to interpret the pieces of evidence and reasons underlying a certain matter via subject explanation, involving a variety of actualities. From the perspective of the present research, several interpretations can be extracted from the ing gender equality for business leadership positions at a typical industrial company. This approach is congruent with the study performed by Kapoulas and Mitic (2012), which was developed to explore the    effectiveness of electronic marketing approaches and campaigns in the Greek banking industry, wherein the researchers utilised interviews with customers in different segments and physical locations to reach an analytical comprehension of the issue. These authors made use of the study results with the purpose of elaborating a framework to improve marketing activities for this particular industry. Consistently with this study from Kapoulas and Mitic, the present research intends to utilise the outcomes of the employees interviews to explore initiatives towards gender equality in its leadership positions. 3.2 Research Approach An induction approach is inherent to this research since it will analyse qualitative data collected through interviews. Woiceshyn and Daellenbach (2018) argue that this approach is pertinent for management research problems since it builds reasonable theories based on observed circumstances of attention, ultimately answering questions to current issues. These authors also state that inductive researches are highly appropriate for management studies because only a small and narrowed range of theories have been explored and validated. Correspondingly, Jebb, Parrigon & Woo (2017) state that inductive researches provide capabilities to uncover patterns besides its function of analysing data and information from findings. Given the scope of this research, induction is an appropriate approach to analyse the data and particularities from the female employees in a specific business setting. 3.3 Research Method This research will utilise a mono-method with qualitative studies via embedded single case study to understand the main issues of female employees in achieving business leadership positions in Australia. This method is aligned with a recent study to investigate circumstances that influenced the responsibilities of midwives in one of the Canadian health systems (Mattison, Lavis, Hutton, Dion, & Wilson, 2020). These authors analysed interviews with nineteen individuals to explore the impacts of changes to the government regulations against the sector. Saladin, Schnepp and Fringer (2018) also utilised the embedded single case study method to explore the interactions of health care professionals and relatives with patientssuffering from multiple sclerosis who were trying to end their lives via voluntary stopping of eating (VSED). Similarly to these cases, the embedded essence of the presented research denotes that it
Answered 3 days AfterApr 19, 2021RES800ICMS (International College of Management Sydney)

Answer To: Microsoft Word - RES300 Rubrics - for all assessments Assessment 4 - Business Research Proposal...

Abhishek answered on Apr 23 2021
139 Votes
ICMS COVER PAGE
BUSINESS RESEARCH
SUBJECT CODE RES 800
BUSINESS RESEARCH PROPOSAL ON WAITROSE
ASSESSMENT 4
TABLE OF CONTENTS
1    Background of the Research    5
1.1    Problem Statement    5
1.2    Research Objective    6
1.3    Research Questions    6
2    Literature Review    7
2.1    Analysis    7
2.2    Benefits    7
2.3    Sustainability    8
2.4    Brand Loyalty    9
2.5    Consumer Perception    9
2.6    Digital Marketing Tools    10
2.7    Digital Marketing of Waitrose    10
3    Research Design    11
3.1    Research philosophy    12
3.2    Research choices, approach and strategy    12
3.3    Type of the research    12
4    Data    13
4.1    Population    13
4.2    Sample and sampling technique    13
4.3    Data collection tool    13
5    Analytic Approach    14
6    Ethical Considerations    14
7    Stre
ngth and Weaknesses of the Research    14
8    Validity and Reliability    15
9    Conclusion    15
10    References    17
Background of the Research
In the highly competitive environment of today’s world, it has become very essential to enhance the loyalty of customers. This in turn facilitates marketers in maintaining a comfortable and long lasting place in the competitive market scenario. The new generation is a continuation of the already existing trends that have been observed in human behaviour. This trend establishes a cyclical pattern in the history of the country (Jones & Comfort, 2018). The beginning of a new era does not demand starting from scratch.
It is important to analyse why some customers are loyal to certain kinds of brands. Brand loyalty is the conscious and unconscious decision of consumers. It is expressed through their intention as well as behaviour. This also decides their purchasing power of a brand on a repeated basis. This is possible only when the consumer understands about the appropriate pricing features and quality level.
The habits of consumers are safe as well as familiar. As suggested by Choi, Mela, Balseiro and Leary (2020), advertisers need to break the habits of consumers and this in turn helps them in acquisition of new habits. Waitrose is planning to bring about a transformation of their food chain into a brand for consumers that will be available to thousands of shops across the United Kingdom as well as other countries.
Problem Statement
The image of any brand is the sole concern of the management in order to maintain their competitive advantage. Every brand follows a challenge of combating the negative image of their company. A broad vision of the company helps in creation of a good image and long lasting impression among customers (Reuter & Leopold, 2019). A company needs to define and understand each of their products as representatives of their philosophies and not just a product designed for selling.
A strong and easily identifiable brand logo and image gives more strength to the image of a company and helps in gaining a strong presence among consumers. If the products have enough potential then a brand does not have to grab attention from their consumers. A brand that does not possess any personality is easily forgotten and suffers downfall. Effective strategies of marketing help in the successful and effective designing of a brand as well as understanding the motivation of a company.
Branding is a very crucial factor that decides the success as well as failure of a brand and it also represents the company, to which it belongs. Waitrose predicted a massive downfall in their sales due to last year’s recession and devised appropriate plans, which benefitted them by increasing their sales by about eleven percent.
Research Objective
· To analyse the market potential of the products of Waitrose
· To recommend the appropriate strategies for the enhancement of the brand loyalty of Waitrose
· To highlight the essential methods for increasing the brand value of Waitrose
· To evaluate the measures that need to be taken for uplifting the brand value of Waitrose
Research Questions
· What are the appropriate steps to analyse the market potential of the products of Waitrose?
· What are the appropriate strategies for enhancing the brand loyalty of Waitrose?
· What are the essential methods for increasing the brand value of Waitrose?
· What are the essential steps that need to be taken to uplift the brand value of Waitrose?
Literature Review
Analysis
Waitrose is a popular chain of grocery stores belonging to the British and constitutes the retail segment of nourishment. Through the community of their makers association, farmers get an extra premium Fair trade advantage and this helps them in taking care of their expenses. They are very well known for their differentiation strategy and they reign over the market with a range of fresh and readily available products. According to some consumers, Waitrose appears to be expensive and unaffordable at times (Lopez-Aviles, Veldhuis, Leach & Yang, 2019).
The major competitors of the brand include Tesco and Asda but the direct competitors can be marked as Marks and Spencer along with Sainsbury. They are aiming at expansion of their market share by the obtaining of new customers. They achieve this by obtaining customers from various segments so that the concept of being unaffordable does not become a permanent notion.
They can also increase differentiation of their products and segmentation of their markets by appropriate statistical measurements. As viewed by Steenkamp, Nijs, Hanssens and Dekimpe (2018), they have successfully created a strong internal culture comprising a well-established co-ownership and a well-equipped as well as well-motivated staff. Co-owners are equally responsible for the profit and loss factors as well as the monetary aspects of the organisation.
Benefits
Pension scheme for employees is an added advantage for the employees of Waitrose. According to Moshary, Shapiro and Song (2021), a company that has a high turnover of staff and a high productivity already possesses the ability to combat difficult situations in any kind of economic situation. The market share of the industry is comparatively lower at present.
The category leadership strategy of the company benefitted them in gaining a good hold over market share because several other companies became stagnant and even suffered from downfall whereas Waitrose witnessed a significant rise in their shares in the market. A company is always in a stronger position if they know their competitors well and carry out regular analysis to survey their groups of competitors (Zanni, Goulden, Ryley & Dingwall, 2017).
Innovation is a key formula for all companies because in the current scenario for businesses every company is in constant demand for adaptation to changes and preferences of consumers. The marketing strategy of Waitrose is targeted at the upper socioeconomic class because people belonging to that category have more money but not enough time to spend that money. The company is in need of adapting to innovation and latest technologies so that the number of customers increases and the power of repeat purchases becomes long lasting among consumers.
Sustainability
According to Hossain, Adams and Walker (2021), if a company has to plan for a long-term growth plan then they need to know their...
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