Hello there. Please, I would like you to help me with a Simulation assignment that is open on Oct 10, and it has to be done the same day with this link https://www.interpretive.com/students/and login...

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Hello there. Please, I would like you to help me with a Simulation assignment that is open on Oct 10, and it has to be done the same day with this link

https://www.interpretive.com/students/and login with this information MyUser ID is
cone42338113


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GrinningBear3.
Please, do the simulation decision one that is due Oct 10. Thank you for being so helpful







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INTERNATIONAL MARKETING (MKT3020) CountryManager Graded Liveplay Period 1 INTERNATIONAL MARKETING (MKT3020) CountryManager Graded Liveplay Period 1 Delivered by Amrita Jassar Professor, School of Business Conestoga College [email protected]  Introduce myself, washrooms, nametags, pls use electronic devices etc. 1 Graded Live play periods begin on Period decisions are due on Sundays of the corresponding week @11:59 PM CountryManager Simulation Timeline Practice periods begin on Week 3 Practice 1 Week 4 Practice 2 Week 6 Period 1 Week 7 Period 2 Week 11 Period 5 Week 9 Period 3 Week 10 Period 4 Week 12 Period 6 Period 1 is now live Teams will compete for best game score. Winning team at the end of Period 6 gets the Winner’s certificate Let the game begin! How do game results work? CountryManager game score reflects comparative results, this means game scores are dynamic, your performance is benchmarked relative to other teams and the score may shift as other teams record their decisions. Game score is the weighted score of the following performance measures Unit Sales ( in million) Total Manufacturer Sales ( in million $) Share of Manufacturer Sales (%) Cumulative Net regional contribution ( in million $) Cumulative return on Marketing (%) Brand equity Game score is automatically updated at midnight or the instructor manually updates results on demand. What is your game task for Period 1? If you are playing individually, your period 1 game task is Market Entry/ Launch in 1 country market If you are a team of 2, your period 1 game task is Market Entry / Launch in 2 country markets ( each team member is responsible for 1 country market) If you are a team of 3, your period 1 game task is Market Entry / Launch in 3 country markets ( each team member is responsible for 1 country market) Market Entry/ Launch in each country market comprises of Market Entry Decision SKU & Pricing Decision Advertising Decision Distribution Decision Production Decion Please remember While all team members have access to the simulation, ONLY decisions recorded from TEAM LEADER login are saved in the simulation. Simulation records period decisions after the ADVANCE button i pressed. There are NO REPLAYS, so review decisions before advancing. Hit ADVANCE only after decisions for ALL COUNTRY MARKETS of the team have been recorded and reviewed. The simulation can only advance once each period and there is no going back. Let’s talk about decisions Market Entry SKU & Pricing Advertising Distribution Production 1.Market Entry Decision Step 1 Research: Review CountryManager Country Background- Latin America ( eConestoga- Content-CountryManager Simulation) CountryManager Latin America Case- Economic and Social Background pages 9-11 (eConestoga- Content-CountryManager Simulation) Simulation Reports- Environment & Competition Menu Regional Strategy completed during Week 3 class ( Country Attractiveness & Production Attractiveness Spreadsheet) Step 2 Record your Decision: In this decision, you will select country/ countries to enter. This gives you access to country level decisions. Here’s a navigation video to help with recording market entry decision in simulation https://share.vidyard.com/watch/8b33JHSYXL6Qa8RNjZGBHh? 8 Quick Tip When selecting countries, consider production attractiveness as well. It pays to set up a local manufacturing plant within initial periods. Production plant is an important consideration for Net Contribution. You can set up only 1 production plant throughout, Capacity can be enhanced in increments ( 100 million units at a time) Production plant does not become active for manufacturing until after one period from when it is set up. ( i.e. if you set up manufacturing plant in period 2, it will be available for production and sourcing in period 3.) It is better to start local production sooner than later. 2.SKU & Pricing Decision You should take a customer-oriented approach to market entry. That is, you should enter with a clear target marketing and positioning strategy. To accomplish this, all of the Company, Consumers, Environment, and Competition information in CM is important and should be analyzed each period. Note that there are 12 unique customer segments for toothpaste: three demographic groups (older, family, younger) and four benefit-seeking groups (economy/basic, white, healthy, kids). Think of this as a 3 x 4 matrix.  Analysis of consumer research information is critical, each period, to develop and implement effective strategies. Don't forget the "CROSS SECTION FEATURE", its your best friend here. 10 2. SKU & Pricing Decision Step 1 Research: Read CountryManager Latin America Case- pages 11-12 & 17-18 (eConestoga- Content-CountryManager Simulation) Review Simulation Reports- Consumers: Decision criteria Competition: Brand formulations Competition: Pricing ( for competitors’ MSRP & allowance) Decisions: SKU & Pricing ( for estimated unit cost) Step 2 Record your Decision: In this decision, you will record SKU selection, MSRP and allowance for each SKU. ( Allowance ranges from 0-20%.) Here’s a navigation video to help with recording this decision in simulation https://share.vidyard.com/watch/Q159ViNc4RWmGdoB1ZfrdM? 11 3. Advertising Decision Step 1 Research: Read CountryManager Latin America Case- pages 19-20 (eConestoga- Content-CountryManager Simulation) Review Simulation Reports- Consumers: Brands purchased Competition: Advertising Quick eyeballing through the country background profile/factsheet may also be helpful. Step 2 Record your Decision: In this decision, you will create advertising campaigns and set their media budget. Ads can be adapted from existing campaigns, or you can create a new campaign. Here’s a navigation video to help with recording this decision in simulation https://share.vidyard.com/watch/AZQ148kvbG6CqRD3YFnpmd? 12 4. Distribution Decision Step 1 Research: Read CountryManager Latin America Case- pages 15-17 (eConestoga- Content-CountryManager Simulation) Review Simulation Reports- Consumers: Shopping habits Environment: Distribution Competition: Retail sales, Promotion, Salesforce, and Distribution coverage. Step 2 Record your Decision: In this decision, you will record channel selection, sales force allocation, promotion budget and promotion allocation. Here’s a navigation video to help with recording this decision in simulation https://share.vidyard.com/watch/1RRvWWkM7qp5Za7M6AGFQ2? 13 5.Plant & Production Decision Step 1 Research: Read CountryManager Latin America Case- pages 12-15 (eConestoga- Content-CountryManager Simulation) Regional Strategy ( Production attractiveness spreadsheet) Review Simulation Reports- Environment: Cost structure, tariffs & shipping Company: SKU contribution and production costs Decision Analysis: SKU Forecast Step 2 Record your Decision: In this decision, you will chose a country in which to locate your plant along with initial capacity & select the source of production for the SKU’s in the market. Here’s a navigation video to help with recording this decision in simulation https://share.vidyard.com/watch/DdY75zKZGBhGJQd6cuc29P? 14 5.Plant & Production Decision Plant: Construction takes one year. Once the plant is built, it cannot be moves, but you can change its capacity. Production: The default is the home plant, but you can source from the local plant once it has been built. 15 Research & Decision Making Video by Professor Rob Sloan https://youtu.be/CACYi1Hhe3M CountryManager Latin America Case COUNTRYMANAGER Latin America Case 6 Kay Pasah, head of the consumer healthcare division of Allstar Brands, looked across the table at her category and brand managers. She had a determined look. “Our sales in our traditional markets of Western Europe, North America, and Australia are performing well. But these markets are mature with lots of competition and aging, slow-growing populations. On the other hand, we’ve been too slow in developing our business in the newly emergent economies around the world, such as the BRIC nations (Brazil, Russia, India, and China). Our board believes, and I agree, that to generate the kind of growth needed to drive our stock price, we need to develop a stronger market presence in these types of countries. Our plans will be rolled out on a regional basis, with Latin America and Asia being the first two regions to consider. What I need from you is an analysis of these regional markets and a plan of entry. You need to tell me where we should be, when we should be there, and how we will need to manage the business. I want us to be in at least one country in the region next year. Each of you has been assigned one of these regions and I’ve provided you with some background information to get you started.” Allstar Brands Allstar Brands is a multinational consumer products company that produces and sells ethical (prescription) pharmaceuticals, OTC (over-the-counter, or nonprescription) drugs, and consumer products. It is an $10.9 billion firm that was formed in 1924 and competes with a variety of larger and smaller firms, depending on the product market. It has leading brands in various product categories, including (in the OTC division) Allround, the leading liquid cold remedy in North America, and Zemlef, a heartburn remedy soon to be converted from prescription to OTC status. The consumer products division includes various types of packaged goods: hand and beauty soaps, laundry detergent, shampoo, toothpaste, shaving cream, etc. Over the years, it has expanded its product category width through internal new product development and through acquisition of brands and companies around the globe. The company had been historically organized into Ethical Pharmaceuticals, Consumer Products, and International divisions, but it recently reorganized into a global product management structure with Ethical Drugs, Consumer Health Care, and Consumer Products divisions. A group of category managers exists within each division. For example, the Consumer Healthcare division has an oral care category manager, a vision care category manager, etc. Most major brands also have their own brand manager who reports to the category manager. Under the new structure, each division is responsible for its own international operations and, to some extent at least, can pick the products and categories to pursue internationally. The country managers are responsible for the selection and marketing of products in a particular country. The current organizational structure is shown below. 7 Organizational Structure of Allstar Brands 8 World Toothpaste Market Current world toothpaste sales total approximately $20 billion. The country with the largest market for toothpaste is the United States, with $3.4 billion spent during the past year. A number of firms produce and/or market toothpaste in the world market. The table below lists the five major producers of toothpaste for the world market, including Allstar Brands. Not all global brands or global competitors will be represented in every market, and some markets might include brands produced by local firms. These local brands may have a minor or major share of the market, depending on the country. World Toothpaste Producers with Major Brands Company Name World Sales (% of World Market) Brands Allstar Brands 13% Allsmile B & B Healthcare 15% Britesmile Bancav Caremore Company 21% Clean & White Caregate Driscol Corporation 10% Dentacare Evers Consumer 7% Eversmile Toothpaste is available in a number of sizes, delivery systems, textures (paste or gel), and formulations. The basic toothpaste product is a paste or gel with
Answered 7 days AfterOct 05, 2022

Answer To: Hello there. Please, I would like you to help me with a Simulation assignment that is open on Oct...

Rochak answered on Oct 13 2022
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