Hello,
This is a professional year assignment.
That are few tasks that needs to be completed. Which are basically letter writtings and report. but please make sure with spaces, commas and fullstop.Please complete question no: 1, 2, 3, 6, 7, 14, 16, 18.
Please also make sure you write the letters as described in the question.
I have also attached a ppt for your reference to look for sample letters and reports.
CPW4 BUSINESS WRITING CPW4 BUSINESS WRITING Four Weeks + BUSINESS WRITING An essential skill in any professional role is to be able to write emails and reports Universities do not teach correct grammar University reports are ‘academic’ in this course you will learn to write for business Business writing requires good grammar, punctuation, proper use of paragraphs, a logical flow and specific outcomes. Business writing requires planning and review. This unit is perhaps the most challenging unit in the PY Program. This Photo by Unknown Author is licensed under CC BY-SA + Elements in a plain English writing style Key elementPurposeStrategies ClarityClarity in expression aids the reader’s understanding and adds conviction to your writing.Present new ideas clearly. Arrange ideas in a logical sequence. Avoid jargon and technical terms unless you are certain that the reader will understand the terms. Remove ambiguous and unnecessary words. ReadabilityReadability makes your information accessible to an average reader.Keep sentences to 15–20 words in length. Limit each sentence to one idea. Use complex sentences of 25–35 words sparingly, as they require a high level of reading skill. Vary the length of sentences to add rhythm and interest to your writing. Avoid slang. Positive languagePositive language creates a positive first impression.Use direct and courteous language. Project your desire to communicate with the reader. Use a courteous and tactful tone. Choose positive words rather than negative ones. Active voiceThe active voice shows who or what took the action.Present a positive and enthusiastic impression by using the active voice (see pp. 464–5 in Chapter 18). Examples are: ‘Tony reports to . . .’, ‘I act as manager . . .’ Frequent use of passive voice produces a sluggish effect. Active voice creates an energetic image. The ‘you’ approachThe ‘you’ approach addresses the reader and their interests.Focus on the reader. Speak directly to the reader and address their needs. Open a letter with a sentence that reflects an awareness of the needs of the reader. Show consideration for the reader and how the content affects them. Remember to focus on the document’s purpose. PunctuationPunctuation helps understanding.Use a capital letter to start. End a sentence with a full stop or question mark to break an idea into parts and to separate ideas from one another. Decide whether you need to use a comma by reading the sentence aloud. Check that the sentences are not too long. ParagraphsParagraphs organise information around one idea.The average paragraph length in a business letter should be about six lines. Avoid breaking an idea that should be presented as a complete unit in one paragraph into two paragraphs just to achieve the average paragraph length. Occasionally, let a sentence stand alone as a paragraph to add emphasis. Judith Dwyer, Communication for Business and the Professions Strategies and Skills, 7th edition (2020) viewed Feb 2021 3 Dwyer, J. (2019), Communication for Business and the Professions: Strategies and Skills, 7th Edition, Pearson Australia]. Available from: Bookshelf. 4 FUNCTIONS OF THE PARTS OF A BUSINESS LETTER Letterhead: identifies the writer, their address and phone number. Most companies have a printed letterhead that also includes the logo, email address, phone number and website Date: placed between the letterhead and the inside address. Short forms of dates can be misleading in international business letters. For example, 7/8/20 will be read as 8 July in the United States, but as 7 August in Australia therefore always spell out the month in words. Example (Australia) 7 August 2021 – NOTE – no punctuation Inside address: the reader’s address (Mr and Mrs Cook) and is placed between the date and the salutation Attention line: some organisations require letters to be addressed to the CEO or similar. What would you use in this case? Salutation: is the writer’s greeting to the reader. It is placed two lines below the inside address or the attention line. When the writer knows the receiver’s name, it is used in the salutation or greeting rather than ‘Dear Sir’ or ‘Dear Madam’ or Dear Sir/Madam or Dear Madam/Sir. If the writer knows the person well enough to use their first name, this makes the letter more personal. In this case, the writer should also sign the letter with his or her first name. Subject line: short and specific (‘office space’) usually use the abbreviation ‘re:’ to signify ‘as regards’ or ‘regarding the subject’ or similar. + FUNCTIONS OF THE PARTS OF A BUSINESS LETTER Body of the letter: is the ‘you’ approach, because it speaks personally to the reader. As it has a direct impact on the reader, the ‘you’ approach is likely to be understood easily and to achieve the intended action. PurposeStrategy BeginningThe beginning has two purposes: to open courteously and, when appropriate, to link the letter to previous transactions.In the opening paragraph, aim to catch the reader’s attention, interest and desire to read further. State your intentions. Explain the situation. Present the alternatives and related information. Use original opening statements that are relevant to the rest of the letter, rather than clichéd openings that use a group of words routinely, such as: ‘We are pleased to inform you . . .’ Middle or bodyThe body of a letter contains content appropriate to the purpose of the letter. The message puts the reader in a position to take action on the basis of the document.The middle or body of the letter presents details and information. The writer’s aim is to create a clear, concise and complete message that is easy for the reader to understand. The style uses the ‘you’ approach. EndingThe ending has two purposes: to indicate future action and to close courteously.The closing paragraph states the action to be taken by the reader. The final sentence concludes with the same courteous tone used throughout the letter. This tone maintains goodwill between the writer and the reader. + Functions of the parts of a business letter Complimentary close: should match the form of address used in the salutation. For a business letter that opens with ‘Dear Sir’ or ‘Dear Madam’, close with ‘Yours faithfully’ followed by your signature, name, and job title or designation. Note – no punctuation and no capital letter for faithfully or sincerely Dear Sir Yours faithfullyDear Mr Johnson Yours sincerelyDear James Yours sincerely + 7 TYPES OF BUSINESS LETTERS Request/Acknowledgement Good news/Bad news PersuasiveCollection Discuss: Can you think of an example that you have received for each type of letter? + 8 ACKNOWLEDGEMENT LETTER + REQUEST AND ACKNOWLEDGEMENT LETTERS Task 1: Assume you are Josie Eskander. Part a: Letter 1 - Your are writing in response to Techno Trading Pty Ltd advertisement, of a new laptop at 20% below normal price. You want information on brand name, availability of service and repairs, delivery times and methods of payment. Firstly write the letter using the seven basic parts of the letter. In the opening paragraph present a clear and courteous request Then Part b: Letter 2 - Write a response from Techno Trading Pty. Ltd. Giving the details required by you and proposing the sale. Hint: You need to write 2 letters + \ 10 Good news letters: place the good news in the opening paragraph. State the reasons or details in the middle and end with a statement of goodwill. GOOD NEWS/BAD NEWS LETTERS + Bad news letters: open with an acknowledgement of the request. Explain the situation then give the refusal or negative view and finally close with a positive paragraph. (See Morjo and Morjo sample letter in next slide) GOOD NEWS/BAD NEWS LETTERS + BAD NEWS LETTER + GOOD NEWS/BAD NEWS LETTERS Task 2: In pairs, nominate a good news and a bad news letter writer. Discuss the key differences. Write a good news and a bad news letter from Techno Training Pty. Ltd. to Alex Antonov accepting/declining his proposal to invest in the business. Letter 1 – a good news letter to Alex Antonov accepting his proposal to invest in the business Letter 2 – a bad news letter to Alex Antonov declining his proposal to invest in the business This Photo by Unknown Author is licensed under CC BY-SA-NC + 14 PERSUASIVE LETTERS Persuasive letters are written to change the reader’s attitude or to get them to act such as to buy a product, or consider your application for a job!! Use the ‘you’ approach. Open with a sentence that catch’s the readers attention In the next paragraph develop an idea that interest’s the reader or shows how the idea serves the reader’s interest In the middle paragraphs develop the readers desire to have the product or to respond to your letter Close by stating the action to be taken by the reader Types of appeal Emotional appeal Objective appealAppeal to authority + 15 PERSUASIVE LETTER EXAMPLE + 16 Task 3: Write a letter from Techno Trading Pty. Ltd. to a new client ‘New Realities Pty. Ltd. urging them to buy Techno’s new virtual reality software. Make a strong argument for the product. PERSUASIVE LETTERS + COLLECTION LETTERS A number of letters may be written to collect money such as: a reminder stage an enquiry stage and finally an urgency stage. Collection letter – urgency stage + 18 COLLECTION LETTERS Task 4: Write a letter from the William Light Professional Education to Capricorn University seeking payment of contract fees (now overdue). The letter is in association with the writing of the University’s new Degree in Cyber Safety written for them by the William Light Professional Education. Note – think about who from William Light would be writing this letter AND who you would write to/address to at Capricorn University This Photo by Unknown Author is licensed under CC BY-SA This Photo by Unknown Author is licensed under CC BY-SA This Photo by Unknown Author is licensed under CC BY-SA + MEMOS A memorandum or ‘memo’ is a standard format for internal written communications (internal within the company or government organisation) It is used for internal communication however is less formal than a letter Mostly sent by email. Usually contains general information Reaches a large number of people at the same time Provides a written record to refer to later Allows difficult or detailed information to be logically and accurately communicated A useful way to summarise information for the benefit of staff in an organisation + MEMOs When writing a memo ensure that you: Identify the subject. Select and order the information. Write simply.