BSBMKG623 Develop marketing plans Task 2 – Performance and Skills Assessment Task summary This assessment task requires you to undertake market research relevant to a product or service available in...

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BSBMKG623 
Develop marketing plans 
    Task 2 – Performance and Skills Assessment
    Task summary
This assessment task requires you to undertake market research relevant to a product or service available in today’s marketplace.
This project requires you to complete the assessment tasks in a real workplace (your cu
ent workplace can be used). If you are not working, select a workplace you are familiar with.
Required
You are required to demonstrate your ability to:
· develop one marketing plan according to organisational objectives, including:
· researching information
· consulting with stakeholders
· developing marketing objectives, strategies, budget and a marketing performance review strategy according to task requirements
· seeking approval for marketing plan from relevant stakeholders
· adjusting and disseminating final marketing plan according to feedback and organisational policy and procedures
Timing
1. You may review this assessment task at the commencement of your unit.
2. You may start this assessment in the first week of the term
3. Your assessor will advise you of the due date of this assessment via Canvas and you must submit by the due date.
Note: Failure to submit by the actual due date, will be marked as “Late” and recorded as an NYS.
Submit
This completed workbook and the report you prepare.
You may use templates from:
www.canva.com
www.monday.com o
templates provided by us in your resources.
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be a
anged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
    Assessment Cover Sheet
    Student name:
    
    Student ID
    
    Trainer’s Name:
    
    Date Submitted:
    
    Student declaration:
    I declare that:
· I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
· This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
· I understand that plagiarism is a serious offence that may lead to disciplinary action.
    Student signature:
    
Task 2 – Performance and Skills Assessment
Part A - Prepare to write marketing plan
Conduct a research on the market conditions for the initiative you have chosen to work with for this assessment. In doing this, make sure to:
1. Evaluate marketing opportunity options
2. Conduct SWOT analysis of that business
3. Develop marketing strategies that utilise existing strengths and opportunities
4. List resources and expertise will be needed to meet objectives
5. Discuss the marketing tactics that you will recommend and explain how they are legal, ethical, achievable and can be reviewed.
6. List the costs that will be incu
ed (you will have to conduct some independent research to find this information), and how will scheduling, responsibilities and accountabilities for tactics.
7. Describe how you made use of strategic marketing approaches and marketing mix.
8. Discuss your rationale for choosing your objectives, strategies and tactics.
    1. Organisational overview
Houzit is a home products organization that gives quality items and administrations. The combination on proposition of restroom fitting, room fitting, mi
ors and enhancing things along with the as of late added lighting installations has situated houzit as an innovator in home products retailing in Australia. Houzit has developed throughout the course of recent years from a solitary store to the present chain. Houzit highly esteems predominant after deals administrations which have been a vital justification for the proceeded with development in deals and comparing benefit increments. Today Houzit utilizes more than 150 staff. A wide scope of contributions and our long-term assurance will separate us from the rest. In particular, you are prompting those promoting exercises that meet the showcasing targets of a 12% piece of the pie and an expansion in deals by 8.5% over last year's outcome. No development stores are a
anged during this period of union and on normal the stores accomplished $24,680 each week for the year.
Mission
By 2020, houzit will have huge retail existences in home products in each Australian capital city. Beginning with 15 stores in the more noteworthy Brisbane region and developing to 100 Australia wide.
Authoritative Objective
Deals $15m - $20m
Increment deals from $15 million every year to $20 million every year in the following three years
Steadfastness 10, XXXXXXXXXX,000
Increment our steadfastness clients list from 10,000 to 15,000
Memorability - 1 out of 3
Lay out memorability in Brisbane so that something like 1 out of 3 individuals perceive our image in an i
egular review required in year and a half's time.
Cu
ent Size
Houzit is a chain of home products stores in Brisbane that have practical experience in restroom fittings, mi
ors and ornamental things. They as of now have 15 stores spread across the more prominent Brisbane region, with all stores oversaw by the administrative centre in Milton. The present sizes is 1000, 1500 m2.
Abilities
· Quality-Preferences for top notch things is expanding as clients are figuring out how to see the value in contrasts in quality.
· Extraordinary things: Customers need home products that stand apart from efficiently manufactured, bad quality things.
· Determination: People are requesting a bigger choice of decisions they are done tolerating a restricted choice of home products.
· Area: a business, rural area or metropolitan retail region.
· Plan: Bright and practical.
· Size XXXXXXXXXXm2.
· Workers: XXXXXXXXXXfull time, in addition to a few casuals.
· Sort of exchanges: 60% money, 40% on long haul reimbursement Plan.
SWOT Analysis
Strengths
· Right items, quality and dependability.
· Prevalent item exhibitions v/s contenders.
· Better item life sturdiness.
· Spare assembling ability.
· Have clients list.
· Direct conveyance ability.
· Item developments continuous.
· Items have required certifications.
· The board is submitted and certain.
Weaknesses:
· Client records not tried.
· A few holes in range for specific areas.
· No immediate showcasing encounters.
· Need more salesmen.
· Limit spending plan.
· No pilot or trail done at this point.
· Try not to have a point-by-point plan yet.
· Conveyance staff needs preparing.
· Cycles and frameworks, and so on
· The executives cover lacking.
Opportunity
· Could foster new items.
· Neighbourhood contenders have unfortunate items.
· Net revenues will be great.
· End clients answer novel thoughts.
Threats:
· Rivalry from nea
y autonomous retailers can drive down costs, as independent proprietors have darling upward expenses than our staff-run stores.
· Rivalry from popular stores moving into the Brisbane Market.
Cu
ent Organizational gap
Gap investigation fills in as the instrument that will assist with settling on numerous promoting choices. The targets that are set by Houzit are hard to be accomplished with this abilities and assets. It is on the grounds that organization has set number of workers. Notwithstanding it, the concentration with which organization works to have its stores as
illiant and agreeable for shopping isn't in a
angement with the regulations that are advanced by the public authority. As such Houzit will have a hole between the goals set for the organization and this methodologies, capacities and assets of the organization.
2. Advertising Opportunities
Joint Venture
A joint endeavor is a business understanding in which gatherings consents to create, for a limited time frame, another substance and new resources by contributing value They practice command over the venture and thus share incomes, costs and resources. There are different sorts of organizations, for example, JV restricted by ensure, joint endeavors restricted by ensure with accomplices holding shares. Advantages of joint endeavor Provide organizations with the potential chance to acquire new limit and aptitude Allow organizations to enter related organizations or new geographic business sectors or gain new innovative information Access to more prominent assets, including particular staff and innovation sharing of dangers with an endeavor accomplice
Risk investigation of joint endeavou
It requires some investment and work to fa
icate the right relationship and cooperating with another business can challenge. Issues are probably going to emerge if: The goals of the endeavor are not 100% clear and imparted to all interested parties. There is an unevenness in degrees of mastery, speculation or resources
ought into the endeavor by the various accomplices. A mix of at least two organizations in which the resources and liabilities of the selling firm(s) are consumed by the purchasing firm. Albeit the purchasing firm might be an impressively unique association after the consolidation, it holds its unique personality.
Advantages of joint endeavo
In corporate setting, blending alludes to the mix of two unique organizations,
inging about the a
angement of another organization. Two kinds of consolidating basically happen on the lookout. Whenever organizations consolidate, it is frequently to accomplish economies of scale. Bigger associations are commonly ready to deliver labor and products all the more effectively and at a lower for each unit cost than more modest organizations in light of the fact that proper expenses are fanned out over a bigger number of units. This isn't generally the situation, be that as it may. Some of the time when two firms consolidate, being bigger will really make dis-economies of scale, where per unit creation costs increment in light of expanded coordination costs.
Franchise
Diversifying is an approach to ca
ying on with work. So you could start your own chicken business, or you could purchase an establishment to work under a typical and ideally notable
and. In contrast to setting up your own business, in an establishment the franchisor possesses the name,
and and framework, and you as a franchisee are given the appropriate for a restricted period to utilize them. The franchisor may likewise sort out items, gear, a rent of premises and different things, contingent upon the idea of the establishment. You will ordinarily pay for these freedoms.
Risk Analysis of establishment
According to a franchisee's viewpoint, experiencing the same thing an individual with practically no earlier business experience can master center business abilities and approach a plan of action that
Answered 3 days AfterApr 05, 2022

Solution

Deblina answered on Apr 09 2022
11 Votes
PowerPoint Presentation
PLAN
Organization Overview
Houzit is a home products organization that gives quality items and administrations.
The combination on proposition of restroom fitting, room fitting, mi
ors and enhancing things along with the as of late added lighting installations has situated houzit as an innovator in home products retailing in Australia.
Houzit has developed throughout the course of recent years from a solitary store to the present chain.
Houzit highly esteems predominant after deals administrations which have been a vital justification for the proceeded with development in deals and comparing benefit increments.
Today Houzit utilizes more than 150 staff.
A wide scope of contributions and our long-term assurance will separate us from the rest.
Houzit is the organization that produces home products and a combination of pieces of furniture and products that are required in the homes. It also provides products that are required for installations and the organization is one of the leading retailers for home products in Australia. It has developed a solitary store chain in recent years and is adversely focusing on marketing its product with predominant deals of administration. The organization is also highly estimated with after services and provides a vital justification for the proceedings and are benefited from the increments of the business that it is experiencing in recent times. The organization has more than 150 staff and there is a wide contribution of the company that provides a long-term assurance and future growth.
Mission
By 2020, houzit will have huge retail existences in home products in each Australian capital city. Beginning with 15 stores in the more noteworthy Brisbane region and developing to 100 Australia wide.
Vision
The vision of the company is to become a national
and by catering to the needs of homemakers with a range of unique and high-quality products that are made accessible to all parts of Australia through its stores.
Mission
The mission of the company is to build a huge retail existence in the home products in the Australian Capital city and the other cities of Australia. The mission is to establish 100 stores across Australia by reaching out to potential customers with its high and products.
Vision
The vision of the company is to become a national
and by catering to the needs of homemakers with a range of unique and high-quality products that are made accessible to all parts of Australia through its stores.
Organizational Objectives
Deals $15m - $20m
Increment deals from $15 million every year to $20 million every year in the following three years
Steadfastness 10,000 - 15,000
Increment our steadfastness clients list from 10,000 to 15,000
Memorability - 1 out of 3
Organizational Objectives
The organizational objectives pertain to the increase in sales from $15 million to $ 20 Million within the period of the next 3 years. It is also the organizational objective to enhance the list of loyal customers by increasing its customer satisfaction index and the after-service program after the customer buys a product from the store. Brisbane is the potential market of the particular company therefore it has to put the effort in order to increase
and recognition and needs to establish effective marketing strategies. The steadfastness or the potential customers must be increased from 10000 to 15000. The objectives also retain to layout the memorability in Brisbane so that something like one out of 3 individuals must perceive the
and image.
SWOT Analysis
    Strength
· Quality & Dependability
·     Prevalent item exhibitions v/s contenders.
·     Better item life sturdiness.
·     Spare assembling ability.
·     Have clients list.
·     Direct conveyance ability.
·     Item developments continuous.
·     Items have required certifications.
·     The board is submitted and certain.    Weakness
·     Client records not tried.
·     A few holes in range for specific areas.
·     No immediate showcasing encounters.
·     Need more salesmen.
·     Limit spending plan.
·     No pilot or trial done at this point
    Opportunities
·     Could foster new items.
·     Neighbourhood contenders have unfortunate items.
·     Net revenues will be great.
·     End clients answer novel thoughts.    Threats
·     Rivalry from nea
y autonomous retailers can drive down costs, as independent...
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