Hi, I have assignment based on the case study provided in simulation pack. It has 3 sections to be filled in the template project portfolio doc (page 3-10)
Case Study – NatureCare NatureCare Products is an Australian company based in Brisbane. The company commenced business in 1996 and manufactures and eco-friendly, high quality beauty skin care products. The business was established to cater for a growing demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco-friendly packaging. The company sells its products in health food shops across the country, as well as on-line through its own web site. The company targets customers that want high quality, eco-friendly products. Market research and NatureCare’s basic customer database has identified that around 70% of customers are professional women aged 25 to 55 (a total of 120 customers). The company currently has a small range of products that include: Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream. Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties. Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types. Information relevant to identifying, developing and managing organisational change The strategic goals and objectives of the company are to: increase profitability by 10%. expand the product range by 15%. Shareholders have confirmed that banks are willing to finance 70% of any ventures established to achieve the objectives. The shareholders will find the remaining 30%. Currently the company employs the following staff: Human Resource manager, Accounts Manager, Marketing Manager, Marketing Assistant, Sales Manager, four customer service representatives, Office Manager, Administration Assistant, Operations Manager, Financial manager, Payroll administrator, Finance assistant (accounts payable and receivable etc.) as well as the CEO and two shareholders as indicated above. As Human resource manager, you are responsible to plan, coordinate and direct the administrative functions of NatureCare. This includes: overseeing the recruiting, interviewing, and hiring of new staff consulting with top executives on strategic planning serving as a link between NatureCare’s management and employees. The CEO has asked you (in consultation with the other managers) to lead and manage any changes required to achieve NatureCare’s objectives and make the most of the online retail opportunities brought about by COVID-19 pandemic. At a recent online CEO networking event, a guest speaker provided the following information about the demand for hand sanitising products: Manufacturing cost (per bottle) $1.50 Sale price (per bottle) $4.50 Demand 10 bottles per customer per month Advertising costs (per bottle sold) $0.20 Past experience has shown that the cost to develop a new product is approximately $20 000. The CEO would also like to see changes to automate internal business processes. He believes that automating processes such as invoicing, supplier payments and payroll will reduce the amount of internal errors made in the organisation and over time improve profitability. The CEO would like you to submit a written change management project plan for his approval. A recent staff survey about employee’s attitude towards change showed the following results: Many staff expressed their fear of robotics and how Robotic Process automation is affecting job security. In the past, changes have been implemented at NatureCare without involving and considering the input from a variety of staff members. This has led to a lack of trust in management. As a result of the survey, the CEO has advised you to consider the needs and input from all personnel when developing a communication/education plan to communicate the required organisational changes. He has also approved $10,000 for a change management consultant to advise you on any proposed changes. Information relevant to developing a communication or education plan: After consulting with relevant personnel, you received the following feedback regarding the learning preferences and motivation factors of NatureCare staff: Staff member Learning preference Intrinsic motivation Extrinsic motivation Marketing Assistant On-the job training New challenges Financial reward Customer service representative 1 Dedicated training sessions Learning new skills Promotion Customer service representative 2 Reading information to self Learning new skills Promotion Customer service representative 3 Dedicated training sessions New challenges Work/life balance Customer service representative 4 On-the job training New challenges Promotion Administration Assistant Dedicated training sessions Job security Recognition Payroll administrator Mentoring Learning new skills Work/life balance Finance assistant Coaching Job security Financial reward Information relevant to evaluating organisational change Assume 3 months has passed. An invoicing RPA system was implemented in the finance department. There have been no invoicing issues since it was implemented. Since implementation of the RPA system, the finance administrator has taken seven days of sick leave (as opposed to an average of 1 per month in the past). When questioned about the leave, the finance administrator admitted to feeling overwhelmed by the new technology even though they considered their job secure and understood the benefits of RPA. All other changes were made without any resistance or complications. Internal Communication Policy and Procedures NatureCare aims to enhance and streamline communications (internal and external) to reinforce the vision and strategic priorities. As such, we will continue to develop and trial new communication platforms, channels, and tools to improve information sharing and collaboration between all staff members. This policy is to be implemented in a way that ensures compliance with relevant legislative requirements and standards of best practice. NatureCare expects that staff will use the channels and for business purposes only and comply with all relevant policies and procedures, the Code of Conduct. Communication channels NatureCare has a number of internal communication channels available, including: Channel Purpose Project or action plans All plans should be communicated in writing to those responsible for steps in the plan (via email). Action plans must be updated to show completion of each action/process or task. Executive team meetings Information relevant to all line managers should be discussed at the weekly executive team meeting and a summary report of the issue provided to each line manager. (If urgent, an email should be sent instead). Team meetings Information relevant to a specific team should be discussed at the weekly team meeting (If urgent, an email should be sent or a telephone call made instead). Staff bulletin This contains Information from the executive to staff which is important and relevant to their interests, including training, employment vacancies and important announcements. Contributions for the Staff Bulletin must be approved in advance by the contributor’s relevant manager before being sent to the communications officer for review and inclusion. Staff surveys These are used to gather information and feedback from all staff members. Surveys should be sent to staff via email link. Enterprise social networks (e.g. Yammer, Facebook) These may be used by groups of staff to collaborate and communicate on projects online (e.g. to share and comment on work-related ideas, news and activities). Personal use of these platforms may not be used during work hours. Use of these networks must comply with the Social Media Policy. All Staff emails Emails are used for messages to and between staff. Staff are required to read all their work-related emails. Email distribution lists Email distribution lists may only be used by the executive team and should adhere to the Privacy policy. Flinders International College V.1BSBLDR601 Lead and manage organisational change | 2 PROJECT PORTFOLIO Student Project Portfolio BSBLDR601 Lead and manage organisational change Student Name: Student Number: Contents Section 1: Identify organisational change requirements and opportunities3 Section 2: Develop and manage an organisational change management plan5 Section 3: Evaluate your change management strategy9 Student name: Assessor: Date: Business this assessment is based on: Documentation reviewed as preparation: Section 1: Identify organisational change requirements and opportunities Provide a brief overview of the business or organisation you are basing your portfolio on. What is the name of the business or organisation? What is the main focus of the business? Explain your organisation’s strategic goals (list at least two organisational objectives). What role will you assume as you lead and manage organisational change? What is your role and related responsibilities? How does your role and responsibilities relate to the execution of your organisation’s strategic goals? Identify the organisational requirements you must follow as you manage change. Which organisational documents (e.g. policies and procedures) provide input on how you approach organisational change? e.g. Risk management, Record keeping, Strategic Plan etc.? Are there any processes you need to follow (include reporting protocols to managers)? Attach relevant documentation to this section of your portfolio. Analyse the external environment of your organisation. What is the political situation like (e.g. unrest, government support of small business, government policies)? What is the current and predicted economic situation (e.g. state of local and other applicable economies, interest rates, exchange rates, employment rates etc.)? Are there any social considerations (e.g. changing values, beliefs, attitudes and habits)? How are technological advances affecting the business (e.g. internet, RPA, risk control)? What are your competitors doing/achieving? What does the market want? Analyse the current internal environment of your organisation. What are the barriers and threats to change in your organisation? What are your organisation’s strengths that will contribute to it achieving its objectives? What are the weaknesses in your organisation that may require change? What new and innovative opportunities currently exist in your organisation? Plan to meet with at least two stakeholders. Who will you meet with? How will you interact with the stakeholders to build and maintain effective working relationships? How will you use inclusive and collaborative techniques to negotiate change/opportunity priorities? How will you use lateral thinking and exploration to develop new and innovative ideas (e.g. brainstorm)? Complete the table to summarise the outcomes of your meeting. Note: If not already viewed in person by your assessor, attach proof of your meeting with stakeholders to this section of your portfolio (e.g. video of meeting). Change/opportunity (at least three) How do the changes support the organisation’s objectives? Priority Agreed reporting protocol Seek expert/specialist advice about the identified changes/opportunities and the related change management process. Who will you consult with? What communication tool will you use to seek their advice? Note: You may use any communication tool to consult with the expert/specialist about the identified changes/opportunities and change management process. If not already viewed in person by your assessor, attach proof (e.g. recording of telephone call, video of face-to-face meeting, email trail etc.) to this section of your portfolio. Attach: Organisational documentation (e.g., policies and procedures) ☐ Proof of meeting with stakeholders ☐ Proof of specialist/expert consultation ☐ Section 2: Develop and manage an organisational change management plan 1. Assess the risks associated with the changes identified in Section 1 of your Project Portfolio