Hi,I have attached the assessment file which contains 3 parts in it. Part A which is the questionnaire has already been done by me. I need the Part B and Part C done by you.To complete Part B and C you must refer to the document sent along with the assessment which is the Business Summary of a restaurant. With the help of the business summary please complete Part B by reading the tasks carefully and write answers by reseaching the business plan sent by me.Part C is a Presentation of 15 slides from the business summary, read the task and fulfill the requirement.
Please go through both the documents carefully and complete Part B and C of the Assessment and contact me for further clarifications if needed. Complete the assesment on the same document. References are not needed as it is based on the business summary
T-1.8.1 ACA Restaurant Café’ Business Summary - Diploma of Hospitality Management_v2 Page 1 of 26 ACA Restaurant Cafe’ Business Plan Summary The Business Business name: ACA Restaurant Cafe’ Business structure: Partnership ABN: 2000000000 Business location: Located within ACA Hotel, 505 George Street Sydney NSW 2001 Date established: 1 July 2014 Business owner(s): Emma Supreme; Rufus Clarendon Relevant owner experience Rufus Clarendon has an MBA from the University of Melbourne and 15 years’ experience in financial management and operating various small businesses, including restaurants and cafes. Emma Supreme has two qualifications which includes Bachelor’s in Hospitality and Tourism Management from Western Sydney University and Diploma of Marketing from Sydney TAFE with a 13 years’ experience in Cafe’ Restaurant operations, customer service, sales and marketing. Mission and Vision of ACA Café Restaurant Passionate about ethically sourcing the finest hot and cold gourmet food and beverages with combining unique culinary creations, exquisite décor and superior service provides a truly definitive dining experience. Delivering with great care, improving the lives of people allowing all to eat, drink and dine from with friends and family. Perfect place to start of the day valuing everyday life style that assists to guide our strategic direction and corporate planning. Products/services ACA Restaurant Cafe’ provides an impeccable, unique and compelling combination of café and restaurant experience that associates 50 seating arrangements for breakfast, lunch and dinner cuisine with a new function/party area accommodating 20 guests. It promises the consistently of high quality level of expertise, quality service and knowledge from 11 qualified and experienced employees. ACA Restaurant Cafe’ provides: • high excellence of a line of drinks and beverages for a wide range of delicious, wholesome breakfast including confectionaries, Danish pastries, cakes and sweets • hot and cold gourmet food and beverages T-1.8.1 ACA Restaurant Café’ Business Summary - Diploma of Hospitality Management_v2 Page 2 of 26 • an exhilarating menu for lunch and dinner philosophy of using natural seasonal flavours, enhanced by classic technique and presents only the best and freshest ingredients with a selection of wines that complement the quality cuisine The Market Target market The market has been divided into three target markets or segments: • Individual walk in customers; • Corporate online bookings; • Groups (organisations and business fine dining and events). Marketing strategy Through an integrated marketing mix, the marketing strategy will seek to create customer awareness regarding the value ACA Restaurant Cafe’ that represents toward target markets and work toward maintaining and building customer loyalty and referrals. The Future Vision statement Within five years, the company will have established itself as a premier provider of hot and cold gourmet food and beverages with lunch and fine dining experience for the ethically and socially and culturally aware food lovers. ACA Restaurant Cafe’ will build on the accomplishment of the previous two years, continue to set up its brand and position the foundation to expand to a number of key locations in the Sydney CBD. Strategic directions: • Increase revenue through targeted marketing campaigns. • Control direct and indirect operational costs. • Maintain superior product and service quality standards through work with their suppliers • Establish ACA Restaurant Cafe’ brand as ethical and environmentally responsible company. • Maintain highly trained and motivated staff. The Finances On start-up in 2014, both partners contributed $150,000 to the business to cover initial costs and ensure cash flow. The business also took out a small business loan of $200,000. ACA Restaurant Cafe’ anticipates a profit for the coming financial year of approximately $230,000. This figure represents a 15% improvement over profit figures for the previous financial year. Financial Objectives • Generate at least $110,000 in sales per month. • Minimum 12% increase in gross profit income each year. • Reduce the overhead per store through disciplined growth. • Decrease the cost of sales The Business Business details T-1.8.1 ACA Restaurant Café’ Business Summary - Diploma of Hospitality Management_v2 Page 3 of 26 ACA Restaurant Cafe’ is owned and managed by partners Emma Supreme and Rufus Clarendon. Rufus Clarendon has an MBA from the University of Melbourne and 15 years’ experience in financial management and operating various small businesses, including restaurants and cafes. Emma Supreme has two qualifications which includes Bachelor’s in Hospitality and Tourism Management from Western Sydney University and Diploma of Marketing from Sydney TAFE with a 13 years’ experience in Cafe’ Restaurant operations, customer service, sales and marketing. ACA Restaurant Cafe’ is entering its fifth year of business operation established with ACA Hotel. Its operational function is independent. The business has been well-received by the Sydney consumer market. Continuing effective marketing is considered to be critical to the business’s future success and profitability over the next few years. Registration details Business name: ACA Restaurant Cafe’ Trading name(s): ACA Restaurant Cafe’ Date registered: 1 July 2014 Location registered: New South Wales Business structure: Partnership ABN: 2000000000 GST: Registered for GST on 1 July 2014 Domain names: acarestaurantcafe.com.au Business premises Business location ACA Restaurant Cafe’ is in the Sydney CBD, within ACA Hotel on George Street. Currently the business runs one Café’ and Restaurant jointly established as an independent business to the hotel. The restaurant is 90 m2 and seats 50 patrons. Foot traffic/custom is approximately 250– 300 customers per day. ACA Restaurant Cafe’ is currently leasing its premises. Possible future premises will be leased or purchased to support ACA Restaurant Cafe’ ’s strategic direction. Management and Ownership Name of owner(s): • Emma Supreme; • Rufus Clarendon Details of Management and ownership ACA Restaurant Cafe’ is managed and owned by partners Emma Supreme; Rufus Clarendon Experience Rufus Clarendon has an MBA from the University of Melbourne and 15 years’ experience in financial management and operating various small businesses, including restaurants and cafes. T-1.8.1 ACA Restaurant Café’ Business Summary - Diploma of Hospitality Management_v2 Page 4 of 26 Emma Supreme has two qualifications which includes Bachelor’s in Hospitality and Tourism Management from Western Sydney University and Diploma of Marketing from Sydney TAFE with a 13 years’ experience in Cafe’ Restaurant operations, customer service, sales and marketing. Organisational Chart T-1.8.1 ACA Restaurant Café’ Business Summary - Diploma of Hospitality Management_v2 Page 5 of 26 Key Personnel Current Staff Job Title Name Expected staff Turnover Skills or Strengths Owner Manager Rufus Clarendon - MBA from the University of Melbourne and 15 years’ experience in financial management and operating various small businesses, including restaurants and cafes. Owner Manager Emma Supreme - Diploma of Marketing from Sydney TAFE and 13 years’ experience in Restaurant operations, customer service, sales and marketing. Manager 1 Joe Roux 12 Months Joe has been with company for two years and has 5 years Hospitality Management experience. Has a Diploma in Culinary Management, current RSA, has knowledge and passion for food + wine + cocktails and immaculate personal appearance. However management skills for staff development need improving Restaurant Manager 2 TO BE EMPLOYED 12 Months Experienced in the Hospitality Industry to utilise competitive spirit and high energy to drive the store’s sales goals effectively with the thrive for consistent need for improvement. Must have a sound level of food, wine and cocktail knowledge, Proven ability to achieve KPI's, Financial acumen and current RSA Head Chef Dimitri Alexopoulos 2 Years Has 8 Years kitchen experience post apprenticeship with experience with Greek/Italian / contemporary Australian cuisine. Demonstrated abilities as a team player with excellent mentoring, planning and organisational skills. Key Strength in the development of innovative menus and dishes Sous Chef Nakamura Sato 2 Years 3 years’ experience as a qualified Sous Chef with a Food Safety Supervisor certificate. Completed Bachelors in Cookery from Japan T-1.8.1 ACA Restaurant Café’ Business Summary - Diploma of Hospitality Management_v2 Page 6 of 26 5 years ago with the aim of achieving the highest food standards in order to exceed customer expectations. Ability to work a rotating roster including days, nights, split shifts and weekend shifts Kitchen Hand 1 Frederick Brown 12 Month 6 Years’ experience working as a kitchen hand being an expert in bakery as had 4 years’ experience working for Baker’s Delight. No formal qualification but has a passion for food and a strong customer focus. Great attention to detail, creative flair and excellent communication skills. Kitchen Hand 2 Adelia Nik 12 Months Has worked as an experienced kitchen for 2 Years’ for Serene Resorts as a Kitchen Hand. Supports the chefs during shifts by carrying out a wide range of tasks, in particular the cleaning of kitchen utensils and equipment. Has experience working in a Pizzeria. Passionate, creative and energetic team. Bartender Phil Martin 1 Year 3 Years’ experience as a cocktail bartender, Completed his Bartending Course from Sydney Bar School 3 years ago. Barista Bartley O’Sullivan Energetic and high-motivated Waiter with extensive experience in culinary industry. Expertise lies in fine dining arenas, providing top quality customer services and maintaining a constant professional attitude. Team Leader : Wait Staff 1 Bill Cruise 12 Months Bill has 15 years of Hospitality and customer service training. He has a lot of restaurant experiences to draw on restaurant outlet in a smooth and efficient running of the department through supervision of staff with the established brand of standards. Former Restaurant Owner. Senior: Wait Staff 2 Jack Fry 12 Months Has previous secretarial background, with great customer service skills. Hospitality knowledge is low but studying T-1.8.1 ACA Restaurant Café’ Business Summary - Diploma of Hospitality Management_v2 Page 7 of 26 toward his Advanced Diploma of Hospitality Management and has expressed his high keenness to learn