hi i have attached the requirement
Submission Deadline Number Assessment Type Assessment Weight Learning Outcome Chapter Sunday – 01/05/2022 - 23:59 A2 Formative blended with Summative Recorded Presentation 40% LO#2 - Plan operational and strategic solutions that optimise the sustainable management of financial, social-cultural, technological and physical resources 4-7 LO#3 - Communicate and justify complex ideas and decisions, in both oral and written formats 2022-S1-OL-MGM3107 Strategic Management in Tourism and Hospitality ASSESSMENT TWO: FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS - Recorded PRESENTATION - 40% Task Length: Presentation – Not more than 15 Slides – in details as per slide instruction The template is already shared and provided Task Type Individual A due week and the submission deadline Week 6 - Sunday – 01/05/2022 - 23:59 Value Recorded Video Presentation – 40% Not more than 10 minutes No Bullet Point Only Relevant writing Students will report on a case study of a Travel and Tourism, Accommodation or Hospitality (Food and Drinks) organisation of their choice. Our chosen organization must have a website presence with substantial customer reviews. The presentation will cover the 4 main points and relevant sub-points as per the suggested framework detailed in the Task Requirements below. You must participate and authenticate your identity during this not more than 10 minutes presentation. Once you will complete this presentation recording, upload it to either your YOUTUBE CHANNEL or DROPBOX; copy this presentation link and upload on the LMS portal on or before the due date. Students will also be required to submit a Video Presentation (PowerPoint) either through their YOUTUBE channel OR Zoom Recording OR Google Drive link and a summary of the report in the PowerPoint with relevant notes as per each slide instruction. You must ensure this slides note must be aligned with your report discussion for the maximum outcome. Check the following structure to select your business within the industry: General Area – Industry - Accommodation | Food & Drinks | Travel and Tourism · Specific Business - Accommodation - Bed & Breakfasts | Hotels | Motels | Hostels | Resorts | Serviced Apartments | Air BNB - Time-Sharing OR · Specific Business - Food & Drinks - Restaurants Catering | Bars & Cafés | Nightclubs | Tea & Coffee Shops OR · Specific Business - Travel and Tourism - Travel Agents | Tour Operators | Online Travel Agencies (OTAs) | Cruises | Car Rental | Casinos | Airline Task Description 1. A very brief overview of the firm and its product or service and target market 2. Positioning Map. Using a positioning map, students will identify and map the relative positions of the key competitors, competitive advantage of your chosen business. 3. Vision, Mission Statement & Goals: How do these statements relate to the nature of their business? Mentioned your current – Vision, Mission and Goals of your business 4. Unique differentiating features. Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest. 4.1 Recommend at least 2 unique ways your selected business may offer to control mental health and anxiety during COVID-19 as client attraction 5. Advertisement and Promotion How the product /service are advertised/promoted 5.1 What is your recommendation to improve the advertisement /promotion to improve the profit of the company in the covid situation. 6. Conduct a SWOT analysis; Identify 3 Strengths, 6 Weaknesses, 3 Opportunities and 3 Threats 7. Complete a PESTLE analysis - 7.1 What environmental trends do we need to be aware of, and take into consideration, as we think about our future strategic direction? This could include economic, political, legal, environmental, social, or technological changes which will or are impacting the hospitality industry 7.2 What are the greatest areas of needs for our clients/our community? Do you foresee this changing in the next five years? 7.3 What are the opportunities for the business to make a bigger impact? 7.4 COVID-19 aftermath in reflection to the government restriction/political decision in the hospitality industry 7.5 New lifestyle and holiday pattern: demographic analysis – the most relevant Before starting on the assignment, students will need to discuss their chosen organisation with their lecturer to ensure there is no duplication. (subject to approval if any duplication) Business selection will be complete on FIRST COME FIRST SERVE BASIS. You are not allowed to prepare an assessment on any business to avoid duplication. TASK REQUIREMENTS 1. The organisation to be used for the report must be agreed upon by the lecturer. After discussion with the lecturer, every student must email a written request with (1) the name of the organisation, and (2), their reason for choosing this organisation to the lecturer. Due to convenience, it is expected that you will select the business as per your campus location, i.e., Melbourne students will select Melbourne Based Business. 2. The lecturer will reply to the email as confirmation of approval for the organisation being used in assignments 2 and 3. An engaging, clear and concise report will be critical to attaining good marks. The analysis of the organisation must be supported with relevant quantitative data, websites and scholarly articles to show a clear understanding and analysis of the relevant issues. Assessment Criteria: Students should demonstrate the ability to 1. Make appropriate use of the concepts of strategic management in the written form 2. Critically evaluate theoretical positions, and identify strengths and weaknesses of a given strategy/organisation 3. Clearly demonstrate linkages between factors in the internal/external environment and current business strategies and issues facing a current real-time case organisation 4. Develop a strong, credible argument 5. Communicate complex information clearly and succinctly in the written forms 6. Develop a strong, credible argument 7. Demonstrate research skills and the use of appropriate strategic management literature Estimated Student Workload: 8 to 10 hours See Separate Marking Guide for detailed marking allocation Links to Subject Learning Outcomes: Learning outcome 1, 2, 3 are assessed in this task. Submission Details: Submissions must be online on the LMS portal. Feedback and Return of Work: Feedback and marks will be provided via Turnitin in the LMS within two weeks of submission · Use the Study Help material (under the Student Support menu on the main menu ribbon) to help you complete your assessments. · Find relevant reading material under Recommended Readings. · How to search the library can be found under the Study Skills & Academic Writing link. Go to the section on Researching. · How to reference, including how to do citations and your reference list, can be found under the Study Skills & Academic Writing link. Go to the section on Referencing. · How to write a report, essay or reflective journal can be found under the Study Skills & Academic Writing link. Go to the section on Writing Guides. · How to edit your work can be found under the Study Skills & Academic Writing link. Go to the sections on Grammarly and Microsoft Word - Spelling and Grammar Check. · How to give a class presentation can be found under the Study Skills & Academic Writing link. Go to the section on Presentations. · How to answer case study questions can be found under the Study Skills & Academic Writing link. Go to the section on Case Studies. · How to upload your assignment in the LMS can be found under How to use Turnitin. View the document titled Submitting your assignment or, watch the video. For 24 hour, free, online study support, go to Studiosity. Online tutors will check your assignment for structure, idea development, language, referencing, grammar and spelling. NOTE: · JUST GO THROUGH ALL THE REQUIREMENTS AND PLEASE MAKE SLIDES AND ALSO THE VOICE NOTES AND CHOOSE ANY HOSPITALITY ORGANIZATION OF AUSTRALIA