Submission Deadline Number Assessment Type Assessment Weight Learning Outcome Chapter Sunday – 01/05/ XXXXXXXXXX:59 A2 Formative blended with Summative Recorded Presentation 40% LO#2 - Plan...

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Submission Deadline Number Assessment Type Assessment Weight Learning Outcome Chapter Sunday – 01/05/2022 - 23:59 A2 Formative blended with Summative Recorded Presentation 40% LO#2 - Plan operational and strategic solutions that optimise the sustainable management of financial, social-cultural, technological and physical resources 4-7   LO#3 - Communicate and justify complex ideas and decisions, in both oral and written formats 2022-S1-OL-MGM3107 Strategic Management in Tourism and Hospitality ASSESSMENT TWO: FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS - Recorded PRESENTATION - 40% Task Length: Presentation – Not more than 15 Slides –  in details as per slide instruction The template is already shared and provided Task Type Individual A due week and the submission deadline Week 6 - Sunday – 01/05/2022 - 23:59 Value Recorded Video Presentation – 40% Not more than 10 minutes No Bullet Point Only Relevant writing Students will report on a case study of a Travel and Tourism, Accommodation or Hospitality (Food and Drinks) organisation of their choice. Our chosen organization must have a website presence with substantial customer reviews. The presentation will cover the 4 main points and relevant sub-points as per the suggested framework detailed in the Task Requirements below. You must participate and authenticate your identity during this not more than 10 minutes presentation. Once you will complete this presentation recording, upload it to either your YOUTUBE CHANNEL or DROPBOX; copy this presentation link and upload on the LMS portal on or before the due date. Students will also be required to submit a Video Presentation (PowerPoint) either through their YOUTUBE channel OR Zoom Recording OR Google Drive link and a summary of the report in the PowerPoint with relevant notes as per each slide instruction. You must ensure this slides note must be aligned with your report discussion for the maximum outcome. Check the following structure to select your business within the industry: General Area – Industry - Accommodation | Food & Drinks | Travel and Tourism ·         Specific Business - Accommodation - Bed & Breakfasts | Hotels | Motels | Hostels | Resorts | Serviced Apartments | Air BNB - Time-Sharing OR ·         Specific Business - Food & Drinks - Restaurants Catering | Bars & Cafés | Nightclubs | Tea & Coffee Shops OR ·         Specific Business - Travel and Tourism - Travel Agents | Tour Operators | Online Travel Agencies (OTAs) | Cruises | Car Rental | Casinos | Airline   Task Description 1. A very brief overview of the firm and its product or service and target market 2. Positioning Map. Using a positioning map, students will identify and map the relative positions of the key competitors, competitive advantage of your chosen business. 3. Vision, Mission Statement & Goals: How do these statements relate to the nature of their business? Mentioned your current – Vision, Mission and Goals of your business 4. Unique differentiating features. Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest. 4.1 Recommend at least 2 unique ways your selected business may offer to control mental health and anxiety during COVID-19 as client attraction 5. Advertisement and Promotion How the product /service are advertised/promoted 5.1 What is your recommendation to improve the advertisement /promotion to improve the profit of the company in the covid situation. 6. Conduct a SWOT analysis; Identify 3 Strengths, 6 Weaknesses, 3 Opportunities and 3 Threats 7. Complete a PESTLE analysis - 7.1 What environmental trends do we need to be aware of, and take into consideration, as we think about our future strategic direction? This could include economic, political, legal, environmental, social, or technological changes which will or are impacting the hospitality industry 7.2 What are the greatest areas of needs for our clients/our community? Do you foresee this changing in the next five years? 7.3 What are the opportunities for the business to make a bigger impact? 7.4 COVID-19 aftermath in reflection to the government restriction/political decision in the hospitality industry 7.5 New lifestyle and holiday pattern: demographic analysis – the most relevant Before starting on the assignment, students will need to discuss their chosen organisation with their lecturer to ensure there is no duplication. (subject to approval if any duplication)  Business selection will be complete on FIRST COME FIRST SERVE BASIS. You are not allowed to prepare an assessment on any business to avoid duplication.   TASK REQUIREMENTS 1. The organisation to be used for the report must be agreed upon by the lecturer. After discussion with the lecturer, every student must email a written request with (1) the name of the organisation, and (2), their reason for choosing this organisation to the lecturer. Due to convenience, it is expected that you will select the business as per your campus location, i.e., Melbourne students will select Melbourne Based Business. 2. The lecturer will reply to the email as confirmation of approval for the organisation being used in assignments 2 and 3. An engaging, clear and concise report will be critical to attaining good marks. The analysis of the organisation must be supported with relevant quantitative data, websites and scholarly articles to show a clear understanding and analysis of the relevant issues.   Assessment Criteria: Students should demonstrate the ability to 1.       Make appropriate use of the concepts of strategic management in the written form 2.       Critically evaluate theoretical positions, and identify strengths and weaknesses of a given strategy/organisation 3.       Clearly demonstrate linkages between factors in the internal/external environment and current business strategies and issues facing a current real-time case organisation 4.       Develop a strong, credible argument 5.       Communicate complex information clearly and succinctly in the written forms 6.       Develop a strong, credible argument 7.       Demonstrate research skills and the use of appropriate strategic management literature   Estimated Student Workload: 8 to 10 hours See Separate Marking Guide for detailed marking allocation Links to Subject Learning Outcomes: Learning outcome 1, 2, 3 are assessed in this task. Submission Details: Submissions must be online on the LMS portal. Feedback and Return of Work: Feedback and marks will be provided via Turnitin in the LMS within two weeks of submission   · Use the Study Help material (under the Student Support menu on the main menu ribbon) to help you complete your assessments. · Find relevant reading material under Recommended Readings. · How to search the library can be found under the Study Skills & Academic Writing link. Go to the section on Researching. · How to reference, including how to do citations and your reference list, can be found under the Study Skills & Academic Writing link. Go to the section on Referencing. · How to write a report, essay or reflective journal can be found under the Study Skills & Academic Writing link. Go to the section on Writing Guides. · How to edit your work can be found under the Study Skills & Academic Writing link. Go to the sections on Grammarly and Microsoft Word - Spelling and Grammar Check. · How to give a class presentation can be found under the Study Skills & Academic Writing link. Go to the section on Presentations. · How to answer case study questions can be found under the Study Skills & Academic Writing link. Go to the section on Case Studies. · How to upload your assignment in the LMS can be found under How to use Turnitin. View the document titled Submitting your assignment or, watch the video. For 24 hour, free, online study support, go to Studiosity. Online tutors will check your assignment for structure, idea development, language, referencing, grammar and spelling. NOTE: · JUST GO THROUGH ALL THE REQUIREMENTS AND PLEASE MAKE SLIDES AND ALSO THE VOICE NOTES AND CHOOSE ANY HOSPITALITY ORGANIZATION OF AUSTRALIA
Answered 3 days AfterApr 23, 2022

Answer To: Submission Deadline Number Assessment Type Assessment Weight Learning Outcome Chapter Sunday –...

Rudrakshi answered on Apr 26 2022
96 Votes
Running Head: HOSPITALITY MANAGEMENT                        1
HOSPITALITY MANAGEMENT                                 4
HOSPITALITY MANAGEMENT
ASSESSMENT TWO: FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS - RECORDED PRESENTATION
Table of Contents
Introduction    3
Overview of the Firm    3
Positioning Map    4
Vision, Mission Statement and Goals    4
Unique Differentiating Features    5
Advertisement and Promotion    6
SWOT Analysi
s    7
Strengths:    7
Weaknesses:    7
Opportunities:    7
Threats:    7
PESTLE Analysis    7
Conclusion    8
References    9
Introduction
The strategic management in the hotel and tourist business ultimately include organisational initiatives in the development and implementation of coordinated programs in the context of the institution's whole environment of operations and resources. The current report will seek to address the case of Travelodge Sydney, Australia with one of the most successful hotel. The study will outline the overview of company with the vision and mission statement. It will also explain the differentiating features and promotion technique of the company by recommending some of it. Furthermore, it will demonstrate the SWOT and PESTLE analysis of the company.
Overview of the Firm
On the outskirts of Sydney's central business district, The Travelodge Hotel Sydney is a suitable place within walkable distance of the city's popular highlights, including Hyde Park, The Capitol Theatre, The Queen Victoria Building, and China. Customers can take a train from the adjacent Museum Station will provide easy access to Darling Harbour, which includes the Sydney Harbor Bridge, Sydney Opera House, and the famous Rocks District, where you can learn all about what Sydney has to offer (Travelodge, 2022). On-site parking is also accessible for those who want to experience the greater Sydney area and beyond the hotel.
The Travelodge Hotel Sydney, which has 413 rooms spread over 18 floors, provides quality products at affordable prices, with comfortable mattresses, cable TV, a working kitchen, and everything else you need for a pleasant stay in Sydney. Instantly share some vacation moments with relatives and friends by taking advantage of the complimentary Wi-Fi accessible through out property.
If wandering around while is just not enough to have those steps counted on the FitBit, the very well gym on-site is available 24 hours a day, seven days a week to accommodate those (Moutinho & Vargas-Sanchez, 2018). The hotel's receptionist is also available 24 hours a day, seven days a week, and can provide customers with any information that want about the hotel's services and nearby locations.
Positioning Map
Travelodge, a prominent five-star hotel chain with locations in key cities, utilised position maps to obtain a better knowledge of the possible threats to its entrenched market dominance. It was an attractive old hotel on the outskirts of a bustling city's financial business, and it was a great place to stay (Kuzmenko, Kuznetsova, Kuleeva & Plotnikova, 2019). A five-star magnificent hotel and a number of star amenities are among its rivals.
In recent years, the number of rooms has been far higher than the national norm, and the hotel has grown tremendously lucrative. Because four big new hotels in the capital had just been permitted, the managing partner and his employees found themselves in a difficult situation. In addition, the Grand Hotel had only recently begun a significant restoration and extension project.
Travelodge's company, in collaboration with a consultancy, has developed four traits and the indications that support those (Ilic & Stefanovic, 2018). The level of physical opulence is (considered as relative ranking with the use of the most luxurious Grand. The least luxurious Airport Plaza and the level of personal attention provided (room ratio per employee). Last but not least, the location (distance from the exchange).
Vision, Mission Statement and Goals
Travelodge has evolved into one...
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