Today’s tourism is characterised by emerging new destinations and increasingly fierce competition (Procedia, XXXXXXXXXXTherefore, it is essential for any competitor to have the ability to adapt and...

Hi I have done a few of the parts I just need you to add 1000 more words to what I have at the moment. it is a group assignment, I have written instruction on the word doc of the parts I need done


Today’s tourism is characterised by emerging new destinations and increasingly fierce competition (Procedia, 2012). Therefore, it is essential for any competitor to have the ability to adapt and create a destination identity, this will aid in effectively positioning the destination in the market. In contrast Laos’ inability to adapt to change and create destination identity has led to tourists diversion to neighbouring countries. Though the country has rich cultural and natural resources its poor infrastructure, policy conditions and lack of budget for the industry has given the destinations competitors an upper hand. There are 3 major direct competitors for Laos, these three competitors are part of the Indochina “members” and are all located in Southeast Asia. These countries share similar climate, traditions and culture as well as religious beliefs, thus making them the biggest threat to Laos’s tourism performance and success. Thailand (300) PLEASE ADD MORE INFO TO THIS The first direct competitor for Laos is Thailand, Thailand is country located at the heart of the Indochina peninsula and is a bordering country to Laos. Unlike Laos, Thailand has strong created itself a strong brand identity and seems to have well promoted and capitalised on its attractions. Thailand has a relatively well-developed infrastructure and accessible tourist amenities hence its popularity amongst tourists especially families. The destinations quick adaptability to markets trends and product versatility has led to its dominance in market share within the Indochina tourism market. In 2019 Thailand had 39.8 million visitors while Laos only had 4.58 million visitors. Thailand offers tourist a wide variety of experiences, from fun adventures to relaxing activities. Tourists can sight see famous landmarks and thousands of historical temples, palaces and cultural centres. Travellers can also enjoy famous beaches that offer a range of water activities as well as well as cultural healing and detox centres, but most importantly tourists can experience the authentic food and culture. Vietnam (300) Cambodia (300) Undertake a detailed situational analysis (SWOT) of the current operations of the destination or attraction & the competitive environment. SWOT Analysis (400) Strengths · Favourable Climate · Strong agriculture · Beautiful forestry and scenery · Nature and land scape potential · Tourism potential · Communist country (stability) Weaknesses · Poor Road systems - Drink driving and unlicensed driving is one of the biggest issues Laos if facing. · Land locked country- · Poor Infrastructure- The country’s infrastructure is underdeveloped, with poor access to accommodation and much needed tourist amenities such as telecommunications. · Limited access to financial services · High transportation costs · Lack of hospitals and medical services · Lack of budget · Lack of English proficiency · Communitiest Government Opportunities · Traditional medical centres with spa and acupuncture functions · Diversification of tourism products and activities · Growth in tourism · Dominate the Indochina market in agricultural production Of coffee, tea, cotton and tobacco. Threats · Competition from neighbouring countries · Post war effective (unexploded buried Bombs) · Decline due to economic disasters · Government restrictions · Climate change Reference: https://www.sciencedirect.com/science/article/pii/S1447677020302461 https://www.researchgate.net/profile/Markus-Schuckert-2/publication/287381780_Structural_change_and_re-engineering_in_tourism_A_chance_for_destination_governance_in_Grisons_Switzerland/links/5815e97408aeb720f687e2da/Structural-change-and-re-engineering-in-tourism-A-chance-for-destination-governance-in-Grisons-Switzerland.pdf