HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HC3152 Unit Title E-Business Applications Assessment Type Individual Assignment...

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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HC3152 Unit Title E-Business Applications Assessment Type Individual Assignment Assessment Title Purpose of the assessment (with ULO Mapping) As part of your individual assignment, you are required to develop a report based on the following article: 1. ‘How e-commerce companies are using Artificial Intelligence to drive Higher Sales & User Experience.’ 2. ‘How e-commerce companies are using Artificial Intelligence: https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0 Students will be able to: · Critically analyse information technology issues for e-business and provide solutions to these issues using their knowledge of information technology and practical techniques in e-business applications. · Apply theoretical and practical knowledge of Information Technology in the leverage and adoption of e-business applications to provide competitive advantage and strategic solutions for businesses. · Understand the ICT profession in e-business · Communicate using effective oral and written communication tools, act in a professional manner · Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and e-business Weight 25% of the total assessments Total Marks 25 Word limit 2500-3000 words Due Date Week 10 Submission Guidelines · All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. · The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font and 2 cm margins on all four sides of your page with appropriate section headings. · Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard or IEEE referencing style. The instructions to complete your assignment are as follow: · Select an E-commerce business to be the focus of this assignment from the below list only: eBay Australia Kogan.com Catch Dan Murphy’s Amazon USA Big W Ozsale The Iconic Woolworths Officeworks EB Games Supercheap Auto JB Hi-Fi Chemist Warehouse Kmart Booktopia Coles Harvey Norman Myer ASOS Ali Express The Good Guys Target Crazy Sales · Briefly describe the current operation of your selected E-commerce store. · Why is the Artificial Intelligence important for your business survival? · How your chosen business uses Artificial Intelligence? · Conduct a further research in the peer reviewed recent journal articles in ProQuest or other reputable journal database to find at least Five (5) articles relevant to the assignment. · The ideas from these articles will be incorporated into the discussion in the main assignment. · An attachment to the assignment will list the correct Harvard referencing of each of the journal articles and a brief outline of the key points in the journal article that are relevant to the assignment. Do not summarise the journal article. Identify the key points and briefly describe them and their relevance to the assignment. · You should review and refine your refinement and polishing of the ideas and the communication of ideas, prior to the submission of the report. · Your report must lead to recommendations on how your selected E-Commerce store can become more effective through the use of internet technologies. · The structure of the report should be as follows: · Holmes Assignment Cover page · Table of Contents · Introduction · Body of the report · Conclusions and recommendations · References · Appendices HC3152 Individual Assignment Marking Rubric Criteria Excellent Good Satisfactory Beginning Introduction /20% Directly relevant /(16-20) Somewhat relevant /(11-15) Remotely related /(6-10) Totally unrelated /(0-5) Content /40% Good organization; points are logically ordered; sharp sense of beginning and end /(32-40) Organized; points are somewhat jumpy; sense of beginning and ending /(23-31) Some organization; points jump around; beginning and ending are unclear /(11-22) Poorly organized; no logical progression; beginning and ending are vague /(0-10) Quality of Information /20% Supporting details specific to subject /(16-20) Some details are nonsupporting to the subject /(11-15) Details are somewhat sketchy. Do not support topic /(6-10) Unable to find specific details /(0-5) Grammar, Usage, Mechanics, Spelling /10% No errors /(8-10) Only one or two errors /(5-7) More than two errors /(3-4) Numerous errors distract from understanding /(0-2) Referencing /10% References are consistently correct using Harvard style. No missing citations. /(8-10) Generally correct referencing (if called for) using Harvard style. /(5-7) References are used, but not used consistently /(3-4) References (if called for) are missing or do not use correct referencing style. /(0-2) Assignment Score ____________/100 * Convert to 25% = Final Score _______________/25_ How e-commerce companies are using AI to drive Higher Sales & User Experience. Published on 28 February 2019 in Becoming Human: Artificial Intelligence Magazine, Gaurav Raturi Artificial intelligence is one of the hottest topics in this ever-changing world. AI is a way ahead to offer the industry with innovative and smart business solutions. It is adding valuable elements to the e-commerce platforms to stay in the market. Digital marketing or e-commerce has taken the business prospect to the next level with the help of AI technology. Advancement is to such an extent that speakers are talking, vendors are selling, and e-commerce is growing. The user experience and brand performance are getting equilibrium as Artificial Intelligence technology is changing a tedious working pattern. Retailers, manufacturers and digital startups are setting a new example in the industry. Due to the constant competition for customers, brands are enabling AI in their enterprise. AI is one of the fastest succession of technological breakthroughs due to smart solutions that are transforming the e-commerce industry. Artificial Intelligence transforming the traditional shopping experience Gone are the days when the users look for an e-commerce store. Now it’s time for e-commerce platforms enabled with an Artificial Intelligence experience that is changing the business model of many brands. The advancement of new technologies has completely changed the current scenario of the industry. Hence, integrating Artificial Intelligence in e-commerce has raised the marketing standard.  The AI applications range from the ability to analyze data sets, identifying patterns and creating a personalized experience. This creates a unique approach that is more efficient than any human being. Over the last few years, marketing standards are touching different heights in the various sectors. AI has empowered the users with the many high tech experiences ranging from stores to websites and from chatbots to voice assistants. Such evolution has made the consumers approach the brand services any time from any form. AI right from the starting disrupted the entire e-commerce industry with smart solutions. The impact is everlasting that will have enormous implications in the way retailers will sell their products and services hassle less. Advance Visual Search Engine Recently Artificial Intelligence introduced the visual Search engine in the e-commerce sector. It is one of the most stimulating trends that helps the user to discover what they want with just a single click. Hence, we can say that AI is a driven technology that enables visual search. With a simple click, the user can get appropriate results. An image can be helpful to find better color, size, and quality to identify product names and brands on the search engine. Based on the image users can get the desired results. Personalized Recommendations AI is helping by suggesting free recommendation either by text or pop up. Searches related product is tracked and accordingly, suggestion approaches the users. Therefore, product recommendation feels to offer a personal touch to the users. The search engine analyses with AI identifies user’s preferences related to the brands they follow. The recommendation of the products is the reflection of the user’s activities on the website and past purchases. This helps the users to find the best of what they are looking for. As a result, the users rate the brands and their services that are directly proportional to the ROI. Voice Assistance As technology is growing it is making the shopping experience worthy. AI is offering customers more interactive and pleasant solutions. The voice assistance is here for smooth user experience in real time. Big giants are giving the users the power of voice for better recommendations and analysis. To make the process more hassle less the user doesn’t need to type every time due to the voice assistant on the e-commerce platform. As a result, it offers more personal and human touch to the online shopping experience. Bottom line Artificial Intelligence enabled applications with smart capabilities are attempting to solve real-world problems. E-commerce industry with the help of Artificial Intelligence solutions can be a game changer. Brands are moving beyond customer daily utilities to help them to achieve the best possible results. AI technology offers a consistent and personalized experience to the users as well to the brands and its services.
Answered Same DaySep 06, 2021HC3152

Answer To: HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester...

Chandra Shekhar Singh answered on Sep 26 2021
132 Votes
TABLE OF CONTENT
    S.No.
    CONTENT
    Page No.
    1.
    INTRDUCTION
    
    2.
    BODY OF THE REPORT
    
    3.
    CONCLUSION AND RECOMMENDATIONS
    
    4.
    REFERENCES
    
    5.
    APPENDICES
    
    
REQUIREMENT TAG 1
INTRODUCTION
Amazon.com is an American Multinational Technology Company, which is situated in Seattle, Washington. The main purpose of the company is to focus on e-commerce, cloud computing, artificial intelligence and more. It is one of the most popular technology companies after Google, Apple, and Facebook. With a high percent of profit and greater market value, i
t is the world largest e-commerce, AI assistant provider and cloud computing platform. It is one of the world’s most valuable companies having second-largest private employer in the United States.
Amazon was founded by Jeff Bezos on July 5th, 1994, in Bellevue Washington. The company deals with almost each and every type of products like electronics items, software, products, different games, furniture, food products, toys, jewelry and more. In 2015, Amazon surpassed Wal-Mart as the most valuable retailer in the United States by market capitalization. After announcing by Bezos in 2018 that the company provides two-day delivery service by Amazon Prime it has over 100 million subscribers worldwide.
Currently, Amazon.com’s deliver various products for their customers, which all are available on its website having various types of media such as books, DVD’s, music CD’s, and software. Amazon website also contains the products related to newborn babies, electronics items, different accessories, groceries, health, and personal-care items, industrial & scientific supplies, automotive items, toys & games and more. Besides these products Amazon also has their liquor store which is situated in San Francisco, CA as a means to ship beer and alcohol within the city. Amazon also provides its own retail websites for other countries so that they also make use of it and also offers international shipping of some of its products to certain other countries.
IMPORTANCE OF ARTIFICIAL INTELIGENCE IN OUR BUSINESSS
Artificial Intelligence is one of the most demanding topics in every field of interest. In current time, you can find AI everywhere in every field weathers it is smart homes or e-learning or even e-commerce. There is field remaining which do not have Artificial Intelligence in their business. Sometimes you go to visit a mall you can see several self-checkout cash counters are there they all use AI. Now airports are also introducing AI which helps in their advanced security system and protects their customers from serious issues.
We can say that in current time machines will replace the human and do smart work which we would not have even thought about. And what’s more, they complete the tasks better than humans. AI in the e-commerce field will help in achieving all the goals so easily and perfectly. It will help the organization in gathering the information as well as help in investigating data in real-time, thus facilitating more efficiency and competence in business.
AI in current time can be used in many fields in a different organization like as a Chat-Bots, with CRM, in achieving Sales goals, Product content management, Customer Service. As we can see that the number of peoples' interactions between each other are too down in coming times, it will result in rising the AI in e-commerce tremendously.
There are lots of daily routine tasks which should be automated so that the customer service agents can only focus on doing the work in which they are best and give the best result. Offering value-added, personal services to the customers.
Adding another level for topping in eCommerce business style, this artificial intelligence, e-commerce plays an important role and provides the platform which has already made a promising approach in various fields and lead the outcome towards success. Unlike other traditional e-commerce approach, AI makes a new shift glance to the industry with its special benefits for their customers.
Artificial Intelligence generates more power and benefits which is more useful for e-commerce industries. Using AI, e-commerce platforms are able to handle huge amount of customers at a time and offering them a better experience. NLP explores and helps in understanding the text as humans understand text applying the contextual understanding.
USES OF ARTIFICIAL INTELIGENCE IN BUSINESS
Artificial Intelligence is used for sales forecasting, it analyzes the huge amount of customer’s data and on that basis, it offers useful segment to the customers for their benefits. This huge amount of data won’t analyses of the human in quick time it takes too much time. It generates the daily routine processes which helps in increasing and offers various marketing options. AI will also help in conversational commerce. Using this it is possible to generate a real-time conversation which looks like a human interaction between client and messenger, chat bot, or voice-chat.
The AI offers many businesses with a huge competitive edge related to the size of the operation. The best example you can see is a recent update of Pinterest for its Chrome extension. It helps in handling the marketing budgets too easily. Luckily, we can say that in current times all the organizations whether it is small or big using Artificial Inteligency due to its vast solutions which helps in marketing.
AI is a software solution having the ability to take smart decisions on without any human interaction. It can take a correct decision itself. It has a wider range of information which helps in decision-making ability as opposed to traditional software. In the current time machine learning...
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