Hi its the assignment 2 for Marketing for Manager
Subject: BSMAN 3008 Marketing for Managers Page 1 CRICOS ProviderNumber 00103D Appendix2 MARKING GUIDE BSMAN3008 Marketing for Managers – Assignment 2 Marketing Plan–Group Assignment – (Value 45%) Student Names & ID numbers:.…………………………………………………………... ………………………………………..………………………………………........................ Component Criteria Grade Demonstrated understanding of the topic through appropriate identification of the fundamental issues for the marketing plan 5% Demonstrates an extremely high level of understanding of concepts and identification of issues HD Evidence of substantial understanding of concepts and identification of issues D Evidence of a good understanding of concepts and identification of issues C Evidence of a basic understanding of concepts and identification of issues P Limited/no understanding of concepts and or issues MF F Quality and completeness of analysis 10% Demonstrates an extremely high level of understanding of concepts used and a comprehensive response to the situation analysis and SWOT HD Demonstrates a high level of understanding of concepts used and a complete response to the situation analysis and SWOT D Demonstrates a good level of understanding of concepts used and good response to the situation analysis and SWOT C Demonstrates a reasonable level of understanding of concepts used and a satisfactory response to the situation analysis and SWOT P Demonstrates lack of understanding of concepts used and/or an incomplete response to the situation analysis and SWOT MF F Identification and alignment of marketing objectives 10% Marketing objectives well identified, clear, extremely relevant and well aligned with the overall marketing plan HD Marketing objectives well identified, clear, relevant and appropriately aligned with the overall marketing plan D Marketing objectives well identified, clear, relevant and generally aligned with the overall marketing plan C Marketing objectives are identified, clear, relevant and/or mostly aligned with the overall marketing plan P Marketing objectives not well identified and/or clear, and/or not relevant and/or not aligned with the overall marketing plan MF F BSMAN 3008 Marketing for Managers Page 2 CRICOS ProviderNumber 00103D Component Criteria Grade Strategies and application of planning 15% Coherent and logical strategies with obvious application of planning HD Well organised and clear strategies with very good application of planning D Good strategies supported with logic and application of planning C Satisfactory strategies and analysis but not always supported by logic and/or application of planning P Insufficient or no strategies and/or analysis and/or application of planning MF F Evidence of appropriate reading and research to gather information 2.5% Demonstration of extensive, accurate and systematic reading to inform the marketing plan HD Demonstration of a high level of appropriate reading to inform the marketing plan D Demonstration of a good level of appropriate reading to inform the marketing plan C Demonstration of a reasonable level of appropriate reading to inform the marketing plan P Demonstration of an unacceptably low level of appropriate reading to inform the marketing plan MF F Writing and presentation and quality/relevance of supporting documentation 2.5 % Report is extremely well structured, written and presented and includes a comprehensive level of supporting documentation such as graphs/charts HD Report is very well structured, written and presented and includes a high level of supporting documentation such as graphs/charts D Report is well structured, written and presented and includes a good level of supporting documentation such as graphs/charts C Report structure, writing and presentation is satisfactory and includes some supporting documentation such as graphs/charts P Report is poorly written with frequent spelling and/or grammatical errors, and/or poor structure, and/or poor presentation and/or no supporting documentation such as graphs/charts MF F Total: 45% fdlGrades UD_BSMAN3008_2019/27_2019-12-03 16:57:09 CRICOS Provider Number: 00103D 7 /12 Course Description (Higher Education) BSMAN3008 MARKETING FOR MANAGERS believe are relevant and add weight to your report. Product/market orientation Company’s value proposition and differentiation Customer’s needs, wants, demands Factors that influence buying behaviour Nature and level of competition As banking institutions are large organisations with different business units, you may use your discretion to choose to write your report on either personal banking, business banking or corporate banking. Please consult your lecturer if you have any doubt about your choice of company. This task is weighted at 25% of the total course marks. Criteria used to grade this task: Please refer to the marking guide in the appendix2. below Task Assessor: This task will be marked by the lecturer3. Suggested time to devote to this task: Students should devote approximately 10 hours for4. the completion of this task. Submission details: The task is due Sunday 11.55pm, in week 5. 5. The task must be submitted in doc/docx format via Turnitin using the designated dropbox on Moodle. 2 , 5 0 0 w o r d l i m i t a p p l i e s . C o n t e n t b e y o n d t h i s w i l l n o t b e read. You are not required to include a cover sheet with your submission. You will, however, need to agree to the submission terms, which are available on Moodle, at the time of submission Feedback and return of work: The marked assessment will be made available to6. students within 2 weeks of the submission date. Students will be provided with a grade, along with feedback from the lecturer. Assessment Task 2: Group Marketing Plan Assessment Details: Your group’s task is to design, develop and write a1. marketing plan relating to the new product outlined in the company overview below. As the product and company being used for this assessment is fictitious, make any necessary, realistic assumptions you require to develop a solid marketing plan and illustrate your understanding of relevant marketing principles. T h e t a s k i s w e i g h t e d a t 4 5 % o f t o t a l c o u r s e m a r k s . Groups of 2-4 people should be formed. Company Overview; Your assessment is based on hypothetical scenarios relative to a fictitious company. PROTECTA is an Australian owned company which sell smartphone accessories. The company import their goods from China and package them in Australia. PROTECTA was founded in Melbourne in August 2002 by current Managing Director, Allen Chen. PROTECTA’s consumer marketing channels are indirect as they use wholesalers and retailers to get their product to the consumer. Since 2013, PROTECTA’s revenue has been gradually declining, mainly due to competitive forces. Since fdlGrades UD_BSMAN3008_2019/27_2019-12-03 16:57:09 CRICOS Provider Number: 00103D 8 /12 Course Description (Higher Education) BSMAN3008 MARKETING FOR MANAGERS this time the company have been working to develop their own unique range of products. Their first product range centres on a unique attribute that has not existed before in the consumer electronics market. “QUAD” is the brand of these new products, which are headphones with four earpieces which