Imagine Education Student Assessment Cover Sheet Course CodeBSB42415 Course Name Certificate IV in Marketing and Communication Unit Code XXXXXXXXXXBSBCRT401 Unit Name Articulate, present and debate...

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Imagine Education Student Assessment Cover Sheet Course CodeBSB42415Course NameCertificate IV in Marketing and Communication Unit Code BSBCRT401Unit Name Articulate, present and debate ideas Due DateAssessment NameBusiness Portfolio Part A: Short answer questions Part B: Assessment activities Part C: Project Student No.________________Student Name_____________________________ Student Phone________________Student Email_____________________________ Student Declaration I declare that this assessment is my own work and where my work is supported by documents from my workplace placement/employer permission has been granted. Note: Filling out this coversheet as part of an electronic submission and approving the above information will operate in the same way as physically signing this cover sheet. Student name or signature: ___________________________________________ Office Use Only Date/s Received:___/___/______/___/______/___/___ Date/s Assessed:___/___/______/___/______/___/___ Result of Assessment:_________________________________ Entered on Training Plan Moderation Signature Note for Assessors: Filling out the above Office Use Only section as part of an electronic submission will operate in the same way as physically signing this cover sheet. If not physically signed, Assessor must print their name in signature box Imagine Education Assessment Questions Part A Course Code and Name:BSB42415 Certificate IV in Marketing and Communication Unit Code: BSBCRT401 Unit Title: Articulate, present and debate ideas For this assessment you are required to answer all of the questions. You are permitted to research the answers by reading your text book, theory notes and accessing the internet. If more room is needed label each task with the question number and use headings or dot points to make your work clear for your trainer and assessor. Please follow the Referencing Guide contained on your Course handbook. Research the following TERMS and PHRASES. These are linked with your assessment. Attach your definition or explanation to each word. Please remember to Reference. Question 1 a) Verbal skills b) Non verbal skills c) Viral marketing d) Creative presentations e) Articulate presentations f) Critical debate Question 2 Explain different ways that people receive and respond to ideas and information. What influences their response? Question 3 What skills and attributes do people need to effectively discuss ideas? Question 4 Describe the nature and role of risk taking when presenting and debating of ideas. Question 5 Explain the role of storytelling in communicating ideas and key storytelling techniques. Question 6 Describe common techniques to tailor comments to particular audiences. Question 7 What are logical fallacies and how do you use them? Question 8 What is Socratic questioning and how do you use it? Imagine Education Case Study Part B Course Code and Name:BSB42415 Certificate IV in Marketing and Communication Unit Code: BSBCRT401 Unit Title: Articulate, present and debate ideas Case Study: Barry and Communication Barriers Effective Communication as a Motivator One common complaint employees voice about supervisors is inconsistent messages – meaning one supervisor tells them one thing and another tells them something different. Imagine you are the supervisor/manager for each of the employees described below. As you read their case, give consideration to how you might help communicate with the employee to remedy the conflict. Answer the four (4) critical thinking questions at the end of the case study. Barry is a 27-year old who is a foodservice manager at a casual dining restaurant. Barry is responsible for supervising and managing all employees in the back of the house. Employees working in the back of the house range in age from 16 years old to 55 years old. In addition, the employees come from diverse cultural and ethnic backgrounds. For many, English is not their primary language. Barry is ServSafe® certified and tries his best to keep up with food safety issues in the kitchen but he admits it’s not easy. Employees receive “on the job training” about food safety basics (for example, appropriate hygiene and handwashing, time/temperature, and cleaning and sanitizing). But with high turnover of employees, training is often rushed and some new employees are put right into the job without training if it is a busy day. Eventually, most employees get some kind of food safety training. The owners of the restaurant are supportive of Barry in his food safety efforts because they know if a food safety outbreak were ever linked to their restaurant; it would likely put them out of business. Still, the owners note there are additional costs for training and making sure food is handled safely. One day Barry comes to work and is rather upset even before he steps into the restaurant. Things haven’t been going well at home and he was lucky to rummage through some of the dirty laundry and find a relatively clean outfit to wear for work. He admits he needs a haircut and a good hand scrubbing, especially after working on his car last evening. When he walks into the kitchen he notices several trays of uncooked meat sitting out in the kitchen area. It appears these have been sitting at room temperature for quite some time. Barry is frustrated and doesn’t know what to do. He feels like he is beating his head against a brick wall when it comes to getting employees to practice food safety. Barry has taken many efforts to get employees to be safe in how they handle food. He has huge signs posted all over the kitchen with these words: KEEP HOT FOOD HOT AND COLD FOOD COLD and WASH YOUR HANDS ALWAYS AND OFTEN. All employees are given a thermometer when they start so that they can temp food. Hand sinks, soap, and paper towels are available for employees so that they are encouraged to wash their hands frequently. Question 1: a) What are the communication challenges and barriers Barry faces? b) What solutions might Barry consider in addressing each of these challenges and barriers? c) What Standard Operating Procedures (SOPs) would be helpful for Barry to implement and enforce? d) What are some ways Barry might use effective communication as a motivator for employees to follow safe food handling practices? Imagine Education Project Part C Course Code and Name:BSB42415 Certificate IV in Marketing and Communication Unit Code: BSBCRT401 Unit Title: Articulate, present and debate ideas PART C: IMPLEMENTING ARTICULATING, PRESENTING AND DEBATING IDEA Theme: Student Visa’s Statement: The rules for testing English in Australia for Student Visa’s is FAIR · Affirmative Side (for) · Negative Side (against) EACH STUDENT MUST COMPLETE EITHER A OR B A. CLASS ASSESSMENT 1. Choose affirmative or negative teams 2. Each team to spend 20-30 minutes mind mapping debate structure and topics for key messages 3. Each student is to present a two minute debate presentation based on either the affirmative or negative of this statement B. ALTERNATE TO CLASS ASSESSMENT (ONLY IF ABSENT FROM CLASS) Choose Affirmative and Negative and write a documented presentation in word format and present this for a duration of two minutes directly to your trainer. In both assessment processes trainer will be looking for these Foundation Skills: · Considers opinions of others to improve and enhance own learning · Articulates ideas and requirements clearly and creatively using techniques appropriate to audience and environment · Participates in a verbal exchange of ideas and elicits the view and opinions of others by listening and questioning · Uses a range of persuasive responses and makes comparisons which show an understanding of topics and concepts · Demonstrates sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve goals · Recognises opportunities to develop and apply new ideas and select ideas for implementation · Considers key themes and ideas to be explored and identifies ways to respond to and use diverse perspectives · Uses features and functions of digital tools and technologies to store and present information J:\VET\Business\Certificate IV in Marketing and Communication\BSBEBU401 - Review and maintain a website\STUDENT ASSESSMENT GUIDE\BSBEBU401 Student assessment v1.0.docx
Answered 4 days AfterOct 31, 2021

Answer To: Imagine Education Student Assessment Cover Sheet Course CodeBSB42415 Course Name Certificate IV in...

Taruna answered on Nov 04 2021
112 Votes
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION
Table of Contents
Part A    3
Question One    3
Question Two    3
Question Three    3
Question Four    3
Question Five    4
Question Six    4
Question Seven    4
Question Eight    5
Part B    5
Question One    5
Part C    6
References    7
Part A
Question One
Verbal skills are
displays of exceptional abilities to communicate through words and tones.
Nonverbal skills are related to gestures such as eye contact, maintaining of pitch and hand eye coordination.
Viral marketing is the use of internet and social media platforms to reach to a large number of populations with a view to promote the products and services.
Creative presentations are depicted through use of visually appealing images and other techniques which drag the attention of the audience.
Articulate presentations are driven from the verbal communicative approach; the speaker articulates with words and expressions to ensure right message is delivered.
Critical debate is the process of discussing pros and cons in the light of the empirical evidences.
Question Two
People react to ideas through their verbal and nonverbal cues. They pertain to affirm or negate the given ideas to them and it depends over the quality of the content as well as the way through which the content is delivered to make sure that the desired outputs are received. In fact, influences are measured through the counting of affirmations and appreciations that people give towards any idea that is presented to them. These may include, but are not limited to, their opinions and expressions.
Question Three
At first, people need to be mentally capacitive to hold up to the quality of the idea that they are about to render; they should be aware of the procedure as well as of the content of the idea itself so that they can maintain the flow. They should be aware of the facts related to the content as well as their knowledge of communication skills should be sound. They need to integrate these ideas into practice because only they can deliver the right message in the right format to the audience.
Question Four
Risk and ideas are interlinked when it comes to risk driven factors. In fact, organizations thrive to evaluate the risk driven factors behind any idea that is new but promising to their growth. At times innovation and creativity is aligned with the risks that are both, predictable as well as unexpected. When risks are not expected, the chances of having loss increase and this is the usual ideology behind assessing the intensity and rationale of taking up ideas. Communication is the key behind developing new ideas into reality as well.
Question Five
Storytelling is one of the major components about telling the ideas perfectly. In fact, stories are like the platforms of imagination that the speaker takes up and expects that the audience connects with the story well. Major techniques of storytelling involve positive and intriguing start, a good middle which is developed through smooth flow as well as perfect ending, as per the content of the story. Again, telling the story is not about...
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