1. From a firm's perspective, successful pricing strategies that help create customer value are influenced by the five Cs of pricing. Each can potentially affect how many firms determine their price levels. Briefly explain each of the factors and how these currently affect Kustom Cupcakes approach to pricing. Is the relative influence of the five Cs likely to change in future.
2. Although this is a relatively new retail business in Perth market, Kustom has set the satndards of quality rate.
3. Pricing levels are relatively high because they offer some of the best cupcakes in the Perth market.
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