HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T1 2020 Unit Code HC1021 Unit Title Interpersonal & E-Communication Assessment Type Group Assignment...

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hi , so for this assignment we chose the current marketing strategy of hungry jacks , and i only need to do part 4 for 1000 words , thanks


HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T1 2020 Unit Code HC1021 Unit Title Interpersonal & E-Communication Assessment Type Group Assignment Assessment Title Evaluating the advancements in communication strategies of International and domestic Business Purpose of the assessment (with ULO Mapping) Students are required to perform academic research on any nominated international company to identify and assess the effectiveness of its current “Non Electronic and Electronic Communication” strategies Weight 40 % of the total assessments Total Marks Group Report (25 marks) Group presentation (15 marks) Word limit Not more than 2500 words Due Date Report (Friday in week 10 by 11:59pm) Submission Guidelines All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. Assignment 1 Specifications Purpose: This assignment aims at applying theoretical and practical knowledge of communication to formulate effective business communication strategies. In groups of 4 students must: i. Select a suitable business, company or organisation and write a formal report on their business communication trend over the past 20 years (Note: the selected company must have been in operation at least in the past 20 years). ii. The nominated company must be approved by your lecturer. Each group must do their report on different companies. This will be approved on a ‘first-come first-served’ basis. iii. You will be required to perform academic research on the nominated companies to assess how changes in business communication strategies have impacted the way that business is being done today. iv. You are to make a group presentation for 5-12 minutes on the key findings from your report using PowerPoint slides in the class during the tutorial session in weeks 10 and 11. Assignment Structure should be as the following: Title Page Executive Summary Brief Introduction and Background Section 1: Synopsis of the key communication methods and practices that the company previously used to engage customers, suppliers, staff members and the public. Section 2: Overview of the current communication strategies used by the company, including websites, social media, and electronic platforms. Section 3: Perform a SWOT Analysis on the company’s overall communication methods and practices, and describe your findings. Section 4: Assess and compare the company’s previous and current communication practices Recommendations: Provide suggestions and recommendations on how your chosen companies can improve their business communication Conclusion Marking Criteria Marking criteria Marking criteria Weighting Overall Structure, format and presentation 3 marks Overview of the company’s communication strategy changes over time 4 marks SWOT Analysis of the company’s communication strategies 6 marks Comparison of the previous and current company’s communication strategies 5 marks Summary of findings and Recommendations 4 marks Evidence of quality research and Referencing 3 marks TOTAL Weight 25 marks Assessment Feedback to the Student: Marking Rubric Excellent Very Good Good Satisfactory Unsatisfactory Overall Structure, format and presentation (3) Report is excellently structured, with sub-sections and logical paragraphing. Correct layout including Arial, font size 12, about the right length. Report is very well-structured, with subsections and logical paragraphing. Correct layout including Arial, font size 12, about the right length. Report is well structured, with sub-sections and logical paragraphing Correct layout including Arial, font size 12, about the right length. Report is sufficiently structured, with sub-sections and logical paragraphing Some elements of layout or length incorrect. No or little logical structure of report. Many direct quotes and/or very little paraphrasing. Some elements of layout or length incorrect. Overview of the company’s communication strategy changes over time (4) Very detailed discussion on key communication strategies with examples Detailed discussion on key communication strategies with examples Sufficient discussion on key communication strategies with examples Barely adequate discussion on key communication strategies Insufficient discussion on key communication strategies SWOT Analysis of the company’s communication strategies (6) Outstanding indepth SWOT analysis of company communication strategies A very sound SWOT analysis of company communication strategies A good SWOT analysis of company communication strategies A satisfactory SWOT analysis of company’s communication strategies. A very shallow analysis. Failed to adapt a SWOT analysis technique. Comparison of the company’s previous and current communication strategies (5) Excellent comparisons drawn on the company’s previous and current communication strategies Very good comparisons drawn on the company’s previous and current communication strategies Good comparisons drawn on the company’s previous and current communication strategies Satisfactory comparisons drawn on the company’s previous and current communication strategies Little or no comparisons drawn on the company’s previous and current communication strategies Summary of Findings and Recommendatio n (4) An interesting, well written summary of the main points. An excellent final comment on the topic, based on the information provided. A very good summary of the main points. A good final comment on the topic, based on the information provided. Good summary of the main points. A final comment on the topic based on the information provided. Satisfactory summary of the main points. A final comment on the topic, but introduced new material Poor/no summary of the main points. A poor final comment on the topic and/or new material introduced Evidence of quality research and Referencing (3) Correctly set out reference list and in- text citations included. Cited sources are all current and relevant Correctly set out reference list and in-text citations included. Cited sources are mostly current and relevant Correctly set out reference list and in- text citations included. Cited sources are somewhat current and relevant Some problems with the reference list and/or in-text citations. Cited sources are marginally current and relevant So many problems with the reference list and/or in-text citations. Irrelevant or poorly-selected sources Total Marks (25) /25
Answered Same DayMay 30, 2021HC1021

Answer To: HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester...

Rupsha answered on Jun 01 2021
127 Votes
MANAGEMENT-BUSINESS COMMUNICATION
Q.4 Comparison between company’s previous and current communication practices
Hungry Jacks, the Australian food chain is one of the biggest food in the world and the seco
nd largest franchisee of the burger king corporation. The marketing strategy of Hungry Jacks is based on 4p (product, price, place and promotion).It works a response to the hectic and saturated condition of the global quick service restaurant industry. Like any other corporate company, their marketing strategies have also changed over the years. In an industry where up gradation is the only way to sustain, the ancient marketing strategies are not going to work anymore. Earlier, the company had no clear objective; their slogan “Have it your way” was so ambiguous and broad in its meaning that its context became unclear. From McDonald’s to KFC, every food chain had created their own established images and brands, while Hungry Jacks suffered for their lack of individual differentiated image. The upcoming taglines of Hungry Jacks became more interesting and communicated with the consumers in an interesting way.
For instance, a tagline like “Hungry Jacks makes it well” highlights the labour and passion go behind making its burgers went down well with the customers. In the last 5 years, the marketing team has focused on bringing out innovative ideas. The inflexible and traditional marketing methods have been wiped out. The employees of hungry Jacks have always been formal with their customers; but the management has instructed them to construct a friendly relationship with the consumers and show interest in their feedback. According to the CIO of Bruce Nolte, they started to concentrate on the technological method more as the bespoke system was showing limitations. For long time, Hungry Jacks had been worried and constantly renovating their infrastructure, which was costing them heavy. Now, they have realised that it will be more fruitful to invest that money into the communication methods. As a result, they are going all out...
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