MIS500_Assessment_2_Brief_Group Case Study Page 1 of 10 Task Summary In groups of no more than three (3) you are to act as consultants hired by the company the case study is based on, to create an...

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Hi, there are two parts in the assessment


MIS500_Assessment_2_Brief_Group Case Study Page 1 of 10 Task Summary In groups of no more than three (3) you are to act as consultants hired by the company the case study is based on, to create an information system for your client. Part A: In response to the case study provided, your group will produce a report explaining the information system plan you develop for your client. The report should be no more than 3000 words. Part B: Your group will present your ideas to the class (face-to-face students) or submit a video presentation (online students). Context The development of your professional skills includes researching information systems to assist with organisational issues that are encountered in contemporary business. You will be learning important ‘agile’ skills to assist in the workplace, such as scrum meetings. Purpose: To conduct research in response to current business issues that your organisation will present. This project will require you to respond to a specific business issue that is presented to you ASSESSMENT 2 BRIEF Subject Code and Title MIS500 Foundations of Information Systems Assessment Group Case Study Individual/Group Group Length Part A – Group report 3000 words +/- 10% Part B – Group presentation 10 minutes plus 5 minutes Q&A Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: b. Apply business and IS knowledge and concepts to develop verifiable solutions and recommendations to address and support strategic goals of a business or an organisation. c. Develop and communicate a collaborative strategy which embodies the principles of agile methodology to stakeholders of an organisation. Submission Part A: by 11:55pm AEST Friday end Module 4.1 (Week 7) Part B: Module 4.2 (Week 8) to be presented during class time or time of online class Weighting Part A: 25% Part B: 15% Total Marks 100 marks MIS500_Assessment_2_Brief_Group Case Study Page 2 of 10 and then design, collect, analyse, interpret, report and present data back to the business via your report. The case study is a real business. Task Instructions  Form groups of no more than 3 members. Part A Group report 1. Fibre Fashion – Case Study To complete this assessment task you are required to design an information system for Fibre Fashion to assist with their business. You have discussed Porter’s Value Chain in class and you should understand the Primary and support activities within businesses. For this assessment you need to concentrate on Marketing and Sales only. 2. Watch the case study video about Fibre Fashion (link below). This video will allow you to understand the business and where you, as consultants, can add value by improving their information systems in marketing and sales. 3. Fibre Fashion can also be found online at https://www.fibrefashion.com.au/ and on Instagram at https://www.instagram.com/fibre_fashion_agency/ 4. For further details about current information systems of Fibre Fashion, please see the Assessment 2 Database document and the OneBrands Fibre Sales Figures Contacts spreadsheet in the Assessment 2 area of Blackboard. 5. Based on the information provided as well as your own research (reading!) into information systems for SMEs (small to medium enterprise), write a report for Fibre Fashion to assist with their marketing and sales. https://www.fibrefashion.com.au/ https://www.instagram.com/fibre_fashion_agency/ MIS500_Assessment_2_Brief_Group Case Study Page 3 of 10 Structure of the report Please structure the group report as follows:  Title page  Introduction  Background to the issue you plan to solve (e.g. the excel spreadsheet is inefficient). Identify a research question  Research the issue and present a literature review  Analysis of the literature including other examples  Recommended Solution – explain the information system and how it will assist the business. You may use visuals to represent your ideas  Conclusion  References (quality and correct method of presentation. You must have a minimum of 15 references  Appendices should include: ‘scrum’ meeting minutes Scrum meeting notes During the Trimester you will hold scrum meetings in your groups (in class or online in a discussion thread). Each group has five minutes to state what they have done and what they plan to do in the next week (each person in the group is required to speak every week). Any issues can be addressed in this time and groups are required to take minutes and update their status every scrum meeting. These meeting minutes then need to be attached to the report as an appendix. PART B Presentation Your group is required to present your final idea for the business in a ten (10) minute presentation pitched as though your lecturer is the client and you are selling the idea of your information system. Every group member must present a minimum of 2.5 minutes with an overall maximum of six slides (plus a reference list). The presentation is ten (10) minutes with an additional five (5) minutes for questions. Online students will be asked questions via a discussion board. ALL STUDENTS MUST ATTEND THE PRESENTATION. Special consideration (SC) must be sought if you are unable to attend. If you do not attend you will not receive any marks for this part of the assignment (unless SC is approved). Referencing It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing Submission Instructions Submit your group report via the Assessment 2 link in the main navigation menu in MIS500: Foundations of Information Systems. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. Academic Integrity Declaration Group assessment: http://library.laureate.net.au/research_skills/referencing MIS500_Assessment_2_Brief_Group Case Study Page 4 of 10 We declare that except where we have referenced, the work we are submitting for this assessment task is our own work. We have read and are aware of Torrens University Australia Academic Integrity Policy and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms We are aware that we need to keep a copy of all submitted material and their drafts, and we will do so accordingly. http://www.torrens.edu.au/policies-and-forms MIS500_Assessment_2_Brief_Group Report Page 5 of 10 Assessment Rubric – PART A Assessment Attributes Fail (Yet to achieve minimum standard) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75-84% High Distinction (Exceptional) 85-100% Title and Introduction Percentage for this criterion = 10% No title or “Assignment 2”. No introduction is attempted. Title is not clear and/or relevant. A weak or non-existent introduction of topic. The paper’s purpose is unclear/thesis is weak or missing. Title is not clear but attempt is made. A basic introduction that states topic but lacks interest. The thesis is somewhat clear and arguable. Title has been attempted but needs editing to be clearer. A proficient introduction that is interesting and states topic. The thesis is clear and arguable statement of position. Title clearly states the intent of the report. Exceptional introduction that grabs interest of reader and states topic. The thesis is exceptionally clear, well-developed, and a definitive statement. Issue and research question Percentage for this criterion = 5% No clear identification of an issue or research question. The report does not clearly address the objective(s) and no research question is identified. The purpose and objective of the report is made clear, and addresses the objective(s). No research question is identified. The purpose and objective of the report is made clear, and addresses the objective. Research question is identified. The purpose and objective of the report is made clear, and it addresses the objecti ve(s) in a focused and logic al manner. A well- articulated research question. Evidence based discussion and critical analysis 25% Effort considered inferior to the required minimum standard. No attempt at a discussion or critical review. No attempt at analysis. Information is gathered from a single source. Lacks a basic knowledge of the field; selected sources irrelevant to project; misinterprets sources. Limited or no connections made between evidence and thesis. Lack of analysis. Information is gathered from a limited number of sources. Demonstrates a basic knowledge of the field; selected sources relevant to project. Some connections made between evidence and thesis. Some analysis but improvements can be made. Information is gathered from multiple sources. Demonstrates proficient knowledge of the field; thorough selection of sources pertinent to project. Consistent connections made between evidence and thesis. Overall, good analysis. Information is gathered from multiple, research- based sources. Demonstrates exceptional depth of knowledge of the field; Comprehensive use of most recent and seminal sources) Exceptionally critical, relevant and consistent MIS500_Assessment_2_Brief_Group Report Page 6 of 10 Assessment Attributes Fail (Yet to achieve minimum standard) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75-84% High Distinction (Exceptional) 85-100% connections made between evidence and thesis. Excellent analysis.
Answered Same DayMar 24, 2021MIS500

Answer To: MIS500_Assessment_2_Brief_Group Case Study Page 1 of 10 Task Summary In groups of no more than three...

Amar answered on Apr 03 2021
142 Votes
1
Running Header: Fibre Fashion – Designing Information System
2
Fibre Fashion – Designing Information System
Fibre Fashion – Designing Information System
Table of Contents
Introduction    3
Issue Background    3
Literature Review & Analysis    5
Marketing & Sales Information System: Background & Purpose    5
Components & Modules    8
Summary    11
Recommended Solution    12
Conclusion    14
References    15
Appendix 1 – Meeting Minutes    17
Introduction
Fibre Fashion has a consistent and a twenty-year presence in the domain of wholesale fashion within Melbourne. Fibre Fashion has a number of brands under its product categories and the company can be stated to fall under the small / medium sized entity (“SME”) cate
gory. The focus of this report is to assess the company’s existing practices and processes with respect to one of its primary activities, that is, marketing & sales, and based on the assessments, issue identified and research, and review / analysis of relevant literature in this regard, present a solution in the form of information system to manage the process of marketing & sales.
Issue Background
The current system used at Fibre Fashion focussed on marketing & sales is a simple and static system that is essentially a spreadsheet that lets the company to store the details of customers and orders using a simplistic interface and limited date entry options. There is no scope for any advanced visualization, data analysis or a dynamic storage / monitoring / review capability. A company like Fibre Fashion with multiple product categories and brands, a strong customer base, suppliers, distribution partners, and wide-ranging issues and relationship priorities needs a more sophisticated information system to effectively store, manage, visualize, analyse and aid in informed decision making.
As the Figure 1 below indicates, the overall data, comments and retailer level trends are presented and reviewed in an inefficient and time-consuming manner –
Figure 1 – Spreadsheet Screenshot
In addition, as depicted in the Figure 2, the overall customer assessment, relationship assessment, stock data and relevant data are presented in a very inefficient and simplistic manner –
Figure 2 – Data Review / Presentation Screenshot
In summary, the current spreadsheet dependent system used at Fibre Fashion is very inefficient and functionally deficient manner of managing its marketing / sales function with scope for errors due to manual processing and with no scope for any data analysis, sophisticated data reviews, aid in decision making and undertake effective retailer and stock management.
In this context, this report presents a detailed review and recommendation on an information system for Fibre Fashion to undertake the marketing & sales function.
Literature Review & Analysis
Marketing & Sales Information System: Background & Purpose
At the outset, the marketing & sales information system (“M&SIS”) represents computerized form of system which shall be designed for providing organized and structured flow in information for the purposes of enabling and supporting marketing / sales activities pertaining to the organization (Queiroz & Oliveira, 2014; Ashmarina & Zotova, 2016; Salvador & Ikeda, 2014). A M&SIS caters the need of collaborative, operational and analytical nature. In terms of the collaborative mode, M&SIS enables the company’s managers in sharing information as well as working together in a virtual manner. Further additionally, M&SIS shall enable the marketers in collaborating with the customers / retailers with respect to product designs as well as the requirements of customer. The overall analytical function shall be addressed using applications for decision support which shall enable the marketers for analysing market data with respect to competitors, customers, general market related conditions and technology (Queiroz & Oliveira, 2014; Ashmarina & Zotova, 2016; Salvador & Ikeda, 2014). The insights of this nature shall be foundation to undertake development of relevant marketing strategies, planning and action plans. The M&SIS shall also address operational level needs by way of modules / sub-systems for customer management which shall focus over day-to-day processing concerning the sales transactions right from initial sale till the customer servicing. In essence M&SIS is designed for being comprehensive as well as being flexible and for integrating with one other at a functional level. They are forward looking, formal as well as essential for the abilities of organization in creating competitive advantage. In summary, M&SIS represents a window for firm to see world as well as, to an increasing extent, they form the primary interface with customers (Queiroz & Oliveira, 2014; Ashmarina & Zotova, 2016; Salvador & Ikeda, 2014). The Figure 3 below presents fundamental architecture of M&SIS.
Figure 1 – M&SIS Architecture
Marketing automation, which is a reality in present scenario, encompasses the functions of customer management for supporting e-commerce and more efficient functions. As has been depicted under Figure 4, applications of customer management encompass marketing related system for decision support, management of customer relationships, automating the sales force, delivering / managing customer service as well as e-commerce activities (Daneshjo & Kravec, 2014; Vyas et al., 2014; Algharabat et al., 2015). The stated activities can be defined to be customer focussed front office activities. A M&SIS shall also aid in the management of supply chain by way of encompassing electronic procurements, management of inventory / stocks, logistics systems and quality management for linking the organization with the suppliers / retailers (Daneshjo & Kravec, 2014; Vyas et al., 2014; Algharabat et al., 2015).
Figure 4 – Customer Management as Front Office System
Large and integrated form of information systems from big companies like Oracle, SAP and others address all of the key applications discussed as well as other advanced forms of data analytics for purposes of redesigning and enhancing business processes and decision support all through the organization (Oklander et al., 2017; Titova et al., 2014; Armstrong et al., 2018). Decision-makers shall significantly benefit by the system’s ability for integrating information sourced from customers, internal organization, retailers, and suppliers for obtaining the enterprise level view for their abilities to develop as well as implement marketing / sales strategy. The interconnection of the system both with internal and external systems and stakeholders are crucial for efficient automation and real time dynamics. Marketers shall gain insight and understanding with respect to the varied ways by which customers and retailers shall touch the organization by way of prevailing interfaces, e-commerce and other modes. These various interfaces lead to collection and storage of large scale transactional as well as non-transactional data (Oklander et al., 2017; Titova et al., 2014; Armstrong et al., 2018).
Components & Modules
M&SIS comprises of...
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