Hi there. I have attached instructions for this assignment, and the assignment file is called: Assignment 1B, which will be a continuation of Assignment 1 A that I have completed; I attached this...

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Hi there. I have attached instructions for this assignment, and the assignment file is called: Assignment 1B, which will be a continuation of Assignment 1 A that I have completed; I attached this assignment 1A file because you will need it when you work on assignment 1B. For this assignment 1A that I have finished, I haven't gotten the feedback from my professor yet, but I am hoping that I did it. Well, feel free to start using the information form, and I will update you as soon I get feedback from my professor. Also, I have attached as well two more files called. One is called sample sales letter, which is an example that shows you how to create a direct mail letter, and another one is called EAG file, which is an excel you will use to outline how many people you will send your direct mail piece to and their location. The last file is about to provide an overview of what it will cost to send the piece you created using the template my professor will provide us in our next class, which I will update once I receive it









Assignment One – Developing and Designing Offers Prepared for Direct Marketing      Based on your learnings to date both within this class as well as prerequisite courses, please complete the following assignment individually. The report should be written in report form. You can use bullet points for lists but otherwise your reasoning should be delivered in paragraph form. In cases where you use external sources for information you must source where you have collected the information from. Overview Kitchener-Waterloo House League Baseball (KWHLB) is a partnership between the Kitchener Minor Baseball Association and the Waterloo Minor Baseball Association to offer house league programming.  KWHLB oversees recreational (house league) baseball for youth who live in the Kitchener, Waterloo, and surrounding communities.  They focus on the non-competitive level of play for children between the ages of 4-19 with regular programs running for 8-19 year olds and t-ball options from those aged 4-7.  This is where you come in.  You will be working to help increase registrations to the KW Baseball house league programs for 2023.   Please make sure you visit the website for the client to learn about who they are, what branding they use and to get a feel for who they currently target and what product and services they offer.  Be sure to look at the new logo that the organized launched this past January.  The client is looking to create a direct mail piece to encourage new children aged anywhere between 4-19 to register in a baseball program.  The various ages have different fees associated with them that you should make yourself aware of: Division Registration Fee (until Mar 1, 2022) Fundamentals $125 T-Ball $225 8U $260 9U $260 10U $280 11U $280 12U $280 13U $280 15U $295 19U $295 The client is open to take your suggestion on what age group, gender, ethnicity and/or level of household income they should target.  They want you to pick a group that you believe you will have the highest success rate with and the group that you believe is most likely to register in future years as well.   Your overall goal will be to get 150 registrants for the baseball program of your choice.   Task 1. Determine a viable target market to focus your attention on (it is a good idea to take feedback from assignment 1A to complete this).  Prepare a full target market profile and then in one paragraph explain why this is the best market to focus on 2. Create a direct mail letter that you feel would be effective in meeting the objectives laid out by the client.  Take in to consideration what will be appealing to your target market, the message you need to convey and what you believe will motivate your target market to react to your letter. 3. Outline how many people you will send your direct mail piece to and their location (gathered from an EAG-Canada spreadsheet provided).  Include an appendix which shows your sorting of the EAG-Canada spreadsheet 4. Provide an overview of what it will cost to send the piece that you created out using the template provided to you in class    Submit a full proposal via the dropbox provided by Saturday October 1st  6pm. No late assignments will be accepted. Your proposal should include the documents in 2 files: · A PDF of your report · Includes Target Market, Defending Paragraph, a PDF of your letter, Budget and Sources in APA format · An Excel file of your EAG-Canada Results. Sample Sales Letter MKT2090 (3).pdf Sheet1 NAMEKEYTotal HouseholdsMale Population 16-20Male Population 21 to 25Male Population 26 to 30Male Population 31-35Male Population 36-40Male Population 41-45Male Poplulation 46-50Male Population 51-55Male Population 56-60Male Population 61-65Male Population 66-70Female Poplulation 16-20Female Population 21 to 25Female Population 26 to 30Female Population 31-35Female Population 36-40Female Population 41-45Female Poplulation 46-50Female Population 51-55Female Population 56-60Female Population 61-65Female Population 66-70sports and recreation facilities, and health clubsSpend on Takout FoodPleasure ShoppingLive eventsTuition fees for kindergarten, elementary and secondary schoolsGoods and services bought through direct sales over the internetSpend on TravelAverage Size of Household (KITCHENER)N2A 0A1450103111100003211001002$12,065.18$1,280.35$13,475.41$1,313.04$1,219.32$36,986.48$124,668.265 (KITCHENER)N2A 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Answered 8 days AfterSep 22, 2022

Answer To: Hi there. I have attached instructions for this assignment, and the assignment file is called:...

Rochak answered on Sep 30 2022
22 Votes
Item
    Cost Per Item
    Total Required
    Total
    Production
     
     
     
    White Envelopes (6X11)
    $
0.4 per piece
    150
    $60
    White Printer paper glossy (8.5, 11)
    $0.5 per piece
    150
    $75
    Total Cost of Production
     
     
    $135
    
    
    
    
    Distribution
    
    
    
    Stamps (Standard edition...
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