How have retailers responded to competition in the market place? How has Customer Service Management evolved in recent years?

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RESPONDING TO COMPETITION
· How have retailers responded to competition in the marketplace?
· To gain an understanding of the kind of competitors that happens to exist in a market place the retailers needs to keep in mind the following things:
· Gaining an understanding of the customers- The understanding of the target customers is necessary for gaining a foothold in the market. The credibility of the retailer company will help in the creation of a newer customer base. Therefore, it will be beneficial for striving in the long run. However, in the case of an online retailer usage of analytics is essentially important for gaining demographic data concerning the customers (Bolton & Shankar, 2018). The usage of social media also...