How much vacationing has now gone the social media way fortravel marketing? For example, did you know that:
30% of U.S. travelers turn to social media to find trip inspiration
40% of UK Millenial travelers say they consider how instagramable a location is when trip planning
40% of all online bookings are now coming through a mobile device
74% of travelers use social media while on vacation
60% of travelers us nagivation apps (i.e. Google Maps) while traveling
Is your travel brand on top of these social media trends and are you engaging with travelers on these platforms before, during and after their trip?
This week, further research how travel decisions are affected by social media. You have three categories to select your research (please choose one for each category).
Social Media Influencers- name one Instagramaccount, Twitter, or Facebook account that you think influences or inspires people to go to a particular destination. How many followers or fans? Look at his/her photos, what type of travelers does he/she influence? Do you think he/she is effective?
@Fromsong
@sweetpekoe
@kevinandamanda
@kjp
@top_sf_restaurants
@taramilktea
Planning and Booking- find a website or mobile app that provide consumers a way to book their flights or hotel accommodations.
Kayak
Expedia
CheapOair
Tripadvisor
Hotel's Social Media- similar to the social media influencer,name oneInstagramaccount that you think influences or inspires people to stay in the hotel. How many followers or fans? Look at the photos, what type of travelers does it try to influence? Doyou think it is effective?
@kimpton
@omnihotels
@fairmonthhotels
@virginhotels
@hyatt
Lastly, make sure to incorporate thoughts, notes, and points from the guest speaker video in your posts.
guest video link;
https://youtu.be/4jMyCWtVRsU