https://youtu.be/2eHAcapp_uw
Watch the commercial above and write a paper about it using the questions below to help you form your paper.
What is the commercial about? (summary) • Are the characters credible? Who are they and what is it about the characters that make them credible (or not)? For example, if one of the characters in a commercial is wearing glasses, does that make the character seem more intelligent? Is the character hip or square? Why do you think these elements were introduced? • Who is the target market? Where would this commercial or advertisement be shown or placed (on what television channels or in what magazines)? • What persuasive techniques are used? Do they work for you? • What learning or memory techniques are used? Do they work for you? • What is the expected consumer behavior? In other words, how are consumers expected to react? What decision making is desired (cognitive, habitual, and/or affective)? • What cultural influences are anticipated? These might include cultural values, reality engineering, cultural stories, sacred or profane consumption, and/or global cultures. • How is consumer and social well-being affected? This might include satisfaction, addictive consumption, or consumed consumers (the “dark side” of consumption). • What perception-related elements take place? Visual, sound, touch, etc. What stages of perception take place? • What components of “self” occur? This includes fantasy, self-concept, symbolic interaction, personality, brand identification, body image, etc. • Are attitudes involved? How are they expressed? • What components of consumer identity are expressed? This includes gender identity, ethnic and racial subculture, religious subculture, and age. • What components of social class are expressed? This includes income, class, status and social capital, and lifestyle identity.