Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: XXXXXXXXXX CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000...

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i already attach the file of assesment and plz do me the assesment 2, 3 & 4 except 1.you don't nedd to do assignment 1,thank u.


Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 1 of 46 Student Assessment Tasks BSBMKG518 Plan and implement services marketing Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 2 of 46 Table of Contents Table of Contents 2 Assessment Information 3 Assessment Instructions 5 Student Assessment Agreement 7 Assessment Task 1 Cover Sheet 9 Assessment Task 1: Written Questions 11 Assessment Task 1 Instructions 15 Assessment Task 1 Checklist 16 Assessment Task 2 Cover Sheet 17 Assessment Task 2: Services marketing plan project 19 Assessment Task 2 Instructions 21 Assessment Task 2 Checklist 29 Assessment Task 3 Cover Sheet 31 Assessment Task 3: Services marketing activities implementation project 33 Assessment Task 3 Instructions 35 Assessment Task 3 Checklist 39 Assessment Task 4 Cover Sheet 40 Assessment Task 4: Marketing performance report project 42 Assessment Task 4 Instructions 44 Assessment Task 4 Checklist 46 Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 3 of 46 Assessment Information The assessment tasks for BSBMKG518 Plan and implement services marketing are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily. Assessment Plan Assessment Task Overview 1. Written Questions You must correctly answer all written questions. 2. Services marketing plan project You must conduct research and develop a services marketing plan, as well as a customer guarantee for the case study organisation. 3. Services marketing activities implementation project You must coordinate the implementation of marketing activities identified in the services marketing plan. 4. Marketing performance report project You must review a case study including marketing performance data and analyse and report on the data provided. Assessment Preparation Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all. When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file. Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process. You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal. Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 4 of 46 Naming electronic documents It is important that you name the documents that you create for this Assessment Task in a logical manner. Each should include:  Course identification code  Assessment Task number  Document title (if appropriate)  Student name  Date it was created For example, BSBMKG518 AT4 Marketing Performance Report Joan Smith 20/10/18 Additional Resources You will be provided with the following resources before you begin each Assessment Task. Assessment Task 2  Services Marketing Plan Template Assessment Task 3  List of Services Assessment Task 4  Marketing Performance Report Template Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 5 of 46 Assessment Instructions Each assessment task in this booklet consists of the following: Assessment Task Cover Sheet This must be filled out, signed and submitted together with your assessment responses. If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission. If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file. The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per your RTO’s re-assessment policy. Depending on the task, this may include  resubmitting incorrect answers to questions (such as short answer questions and case studies)  resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task  redoing a role play after being provided with appropriate feedback about your performance  being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback. Assessment Task Information This gives you:  a summary of the assessment task  information on the resources to be used  submission requirements  re-submission opportunities if required Assessment Task Instructions These give questions to answer or tasks which are to be completed. Your answers need to be typed up using software as indicated in the Assessment Task Instructions. Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer. If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date. Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 6 of 46 Checklist This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses. Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 7 of 46 Student Assessment Agreement Make sure you read through the assessments in this booklet before you fill out and sign the agreement below. If there is anything that you are unsure of, consult your assessor prior to signing this agreement. Have you read the assessment requirements for this unit?  Yes  No Do you understand the requirements of the assessments for this unit?  Yes  No Do you agree to the way in which you are being assessed?  Yes  No Do you have any specific needs that should be considered?  Yes  No If so, explain these in the space below. Do you understand your rights to re-assessment?  Yes  No Do you understand your right to appeal the decisions made in an assessment?  Yes  No Student name Student number Student signature Date Assessor name Assessor signature Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date: 02 December 2020 Approved by CEO Page 8 of 46 Date Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG518 Plan and implement services marketing Version 1.0 Approved date: 02 December 2019 Review Date:
Answered Same DayJan 27, 2021BSBMKG518Training.Gov.Au

Answer To: Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: XXXXXXXXXX...

Abhinaba answered on Feb 02 2021
138 Votes
Assessment Task 2
Service Marketing Plan
Introduction of service marketing plan and its purpose
A service marketing plan is a documented outline incorporated with strategies, objectives and resources needed to promote the services of the company.
The purpose of the service marketing plan is to make marketing strategies, by which the service of the company can be promoted efficiently and the promotion of the service will attract the customers.
Overview of Enviro Cleaning Supplies and its overall business objectives
Enviro Cleaning Supplies operated in 2010. It is an Australian owned Sidney based manufacturer of eco friendly cleaning products for both domestic and commercial users. Enviro Cl
eaning Supplies sell their cleaning products all over Australia. The company has a wide range of products such as detergents, disinfectants and carpet cleaners. The cleaning products are sold in a massive number and the products have small refill versions. The company is very successful in selling their products as its sales increases by 15% per year for the last two years. The organisation has the aim to make Australia sustainable by providing customers of Australia eco friendly cleaning products in a low budget to both domestic and commercial users.
    The overall business objective of the company is to expand their business and maximize its annual sales by 30% by providing the eco-friendly cleaning services to both domestic and commercial users. Previously the company had done service marketing to assess the interest of the customers regarding the cleaning services. Pamphlet of the cleaning service was sent to the customers along with the cleaning products. However, few customers showed interest in the cleaning service and most of the customers were interested in buying the cleaning products. Therefore, the plan of cleaning services was put behind. The company should not give up so easily and should proceed on to provide the service. They should arrange a campaign on their cleaning service instead of sending pamphlets to the customers.
An overview and analysis of services marketing
Characteristics of services and its impact on marketing
    The characteristic of the services provided by the company is its eco friendliness. Enviro Cleaning Supplies will provide environment friendly cleaning services to their customers using eco friendly cleaning products and equipments.
7Ps Marketing mix of Enviro Cleaning Supplies
Product: Enviro Cleaning Supplies is one of the leading suppliers of cleaning products in Australia. Enviro Cleaning Supplies have come up with the idea to provide cleaning services to their customers. The cleaning staff will use eco friendly cleaning products and equipments to provide cleaning services to the customers.
Price: Price of the services of Enviro Cleaning Supplies is very reasonable. The minimum of charge of their cleaning services will be 100 dollars plus GST. Customers will have the cleaning services for three hours including the products of the company. Customers will get a discount of 5 dollars if they take the cleaning services at least two weeks in a month. They will have to pay 35 dollars per hour if they need the cleaning services more than 3 hours.
Place: Enviro Cleaning Supplies will provide their cleaning services in Sidney. They will expand their business on other states of Australia on the basis of their success of cleaning service in Sidney.
Promotion: Enviro Cleaning Supplies will promote their services through their official website, YouTube and newspapers. Their services will be described in their official website. They will give advertisement on YouTube and the leading newspaper of Australia to promote their services to the customers. They will conduct email marketing campaigns to promote their eco-friendly cleaning service.
People: People are one of the most important elements in service marketing mix. Any service is defined by the people, who are going to provide the service. The contractual cleaning staffs of Enviro Cleaning Supplies will be providing the eco friendly cleaning service to the customers.
Process: The process of delivering the service is very important in service marketing mix. The contractual cleaning staffs of Enviro Cleaning Supplies will use eco-friendly cleaning products and equipments to deliver the services to the customers.
Physical Evidence: Physical evidence is another important element of service marketing mix. The cleaning staffs of the company should have to look tidy to attract the customers to avail their service again. If the cleaning staffs and cleaning equipments will look tidy then the customers will be impressed and they will avail the service from the organisation.
Evaluation of consumer behaviour and implication of service marketing
    Consumers are more inclined to social media today. Consumers search for availing cleaning service on the official website of the company. Therefore, the website of the company should advertise about their eco-friendly cleaning services on their website to attract the consumers.
Factors that affect consumer satisfaction and implication of service marketing
    Customers can be dissatisfied if the service provided by the company does not produce premium quality. Customers expect to get the best quality services. The characteristics of cleaning services should be depicted in service marketing to ensure the customers that the services they will be provided with are the best quality services.
Industry Analysis
    The market of cleaning services is expanding day by day. The cleaning service market has been profiting from the increasing demands of people for the cleaning services. People are very busy and they have less time to do the domestic chores such as house cleaning. The cleaning services are incorporated with window cleaning, carpet and furniture cleaning, floor cleaning and many more. These services are availed by both domestic and commercial consumers. Cleaning services have gained massive popularity as women are included as cleaning staffs for providing cleaning services. Therefore, cleaning services have enhanced the number of working women, which is a progressive trend in service industry. As the markets of cleaning services are expanding the competition is increasing day by day.
Marketing objectives for service marketing
    The marketing objective for service marketing is to increase awareness about the service among the customers and attract the customers to avail the service by depicting the features and benefits of service to them.
Service Marketing Strategies
    Improvement of the official website of the Enviro Cleaning Supplies will be a good strategic approach for marketing the service because if the website will look attractive then it will attract the visitors of the website and the visitors will be interested to avail the services. Therefore, improvement of the official website of the company will convert its visitors to customers. Advertising on YouTube and newspapers about...
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