Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of...

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I am looking for 4 page analysis and will share the survey answers as well.


Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 2 Information Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Validation Approval of Survey Questions and Survey Analysis Assessment Type: Length: Individual, Written Analysis Validation Approval of 10 Survey Questions and Four-Page Analysis Weighting: 35% Total Marks: Submission: 100 Online Due Date: Week 6 & 9 Your task Based on the analysis you have conducted in the first assessment, individually, you are required to create a 10 question survey, distribute it via Survey Monkey (a free online instrument) to collect data from 10 respondents and to provide four-page analysis of the gathered data. Assessment Description. In this individual assessment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, and cultural factors covered in weeks 3 to 5 that influence consumer behaviour and consequently consumers’ purchasing decisions. Please note that not all of these topics may apply to your chosen product or service. Assessment Instructions Your first task is to create a survey comprising of 10 questions that designed to examine why customers have decided to purchase your chosen product or service. These questions should inquire survey participants about perception, attitudes, motivation, and cultural factors. Please note that this survey should not ask participants questions about product or service quality/attributes and customer satisfaction. By the end of week 6, you are required to provide the ten questions that you will use in Survey Monkey to survey 10 participants who purchased the chosen product/service in assessment 1 to your workshop facilitator via MyKBS, under ‘assessments tab’ > ‘Survey Questions and Objectives Validation’ icon. In providing the list of ten questions, you must also include objective/s that link to each of the questions and corresponding answer options in a nested table. This validation step is worth 10% of your grade for this assessment, and you will not be able to submit the 4-page survey analysis or any other assessment in this subject until your workshop facilitator has approved your questions, so be wise and don’t be late. By the end of week 7, once your workshop facilitator has validated your survey questions, your next task is to seek “real” and valid participants who legitimately purchased the chosen product or service that you analysed in Assessment 1 and to invite them to take your survey. You only need to gather ten responses, and it is recommended that you either distribute your survey to friends, family, colleagues or others who have also bought the same product/service as you. Please note that the fabrication of responses will yield an overall failing grade for this assessment. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Once you’ve created your survey and collected participants’ responses, you are required to write your summary that includes: • a one-page statement outlining the purpose of the survey and justification of the chosen administration method; • a one-page summary of gathered responses; and • a two-page critical analysis of the key findings that you have identified. In preparing your survey analysis, you are also required to use theories and concepts related to consumer behaviour discussed in weeks 3 to 5 by incorporating consumer behaviour literature into your analysis. In referencing your survey, video from the first assessment and other sources of information, you must use Kaplan Harvard Referencing Style. These may include government publications, industry reports, and journal articles. These references should be presented as in-text citations and a reference list at the end of your written analysis (not included in the page limit). In finalising your submission, you must also include appendices section comprising of your Survey Monkey login details, and screenshots of Survey Monkey graphical representation of results (not included in the page limit). This survey analysis is worth 25% of your grade for this assessment, and it will serve the basis for the third assessment in this subject. Assessment Creation and Submission For more useful tips on how to use Survey Monkey, please view the YouTube channel via the following link: https://www.youtube.com/user/SurveyMonkey. If you have any further questions related to the technical aspect of Survey Monkey, please contact your subject coordinator directly via email: [email protected] The 4-page survey analysis file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. https://www.youtube.com/user/SurveyMonkey mailto:[email protected] Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the KBS’s Assessment Policy via https://www.kbs.edu.au/about-us/school-policies https://www.kbs.edu.au/about-us/school-policies Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: https://www.kbs.edu.au/about-us/school-policies Page Limits for Written Assessments Submissions that exceed the page limit will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. https://www.kbs.edu.au/about-us/school-policies https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA404 Assessment 2 Marking Rubric – Individual Survey Analysis 25% Marking Criteria (__/100) F (Fail) 0 – 49% P (Pass) 50 – 64% C (Credit) 65 – 74% D (Distinction) 75 – 84% HD (High Distinction) 85 – 100% Statement __/15 marks You have provided an unclear and/or incoherent statement that does not outline the purpose of your survey and/or justification of the chosen administration method. You have provided a basic
Answered Same DaySep 08, 2021MBA404

Answer To: Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been...

Parul answered on Sep 09 2021
145 Votes
As our research encompasses important aspects like vegetable consumptions, whether people are inclined towards purchasing frozen food or goes for purchasing fresh vegetables. With high indulgence of frozen food, we can discern that it is one of the major contributors of obesity and various other lifestyle diseases. When we were researching and surveying, we found that majority of people prefer fresh vegetables but end up buying frozen substitutes due to non-availability of fresh foods, or because it is less expensive. Furthermore, frozen vegetables are easily available and its durability is much longer (Clegg, 2006). By the virtue of technology, we conducted an online survey to comprehend consumer preferences and willingness to purchase for fresh as well as frozen vegetables. We also examined if offering correct nutrition details on frozen and fresh vegetables also impacted the preferences.
We conducted an online survey with 10 questions designed to comprehend the sentiments of consumer, his or her preferences and grasp their willingness (Asiegbu, I., Powei, D. and Iruka, C., 2012). We rolled out this survey to 10 different individuals and all 10 randomly selected people had participated in survey. Entire survey lasted...
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