i. Conduct a Situation Analysis of the product and the company – SWOT analysis ( Complete SWOT Analysis with min 3, max 6 points per “letter”) ii. Describe the product’s target markets (primary and...

i.    Conduct a Situation Analysis of the product and the company – SWOT analysis (
Complete SWOT Analysis with min 3, max 6 points per “letter”)
ii.    Describe the product’s target markets (primary and secondary) (Fully describes the primary and secondary consumers in this category with 4-5 specifics (age, income, geography, psychographics, lifestyle, etc.
iii.     What is the positioning statement and USP of your product? (Includes both positioning statement and UPS of product and a 1-2 sentence statement analyzing/commenting on both)
iv.      What stage in the product lifecycle is it in (Full description of product lifecycle stage with visual)
v.     Describe the consumer buying decision process when consumers buy product(s)/service(s) in this category (Fully describes all 5 steps of the consumer buying decision process using mode)
•    Appropriate use of 2 or more tables, with titles, referenced and explained within the paper
•    PowerPoint presentation 6-10 slides (not including title page or bibliography), use titles, headings, include your name
•    Include an Executive Summary (Clear, concise executive summary of paper, covers main points made in paper (1 para)
•    Include sources in APA format (separate Appendix slide)