I. Cover Page II. Introduction -Purpose -history -problem leading to the study -breakdown of the paper -mission statement-----------------------------------------------------------------------...

ADIDAS AND ITS STRATEGIES        1
ADIDAS AND ITS STRATEGIES
Table of Contents
Introduction    3
Purpose of Adidas    3
Business Strategy of Adidas    3
Corporate Strategy of Adidas    4
International Strategy of Adidas    5
Bibliography    6
Introduction
    Adidas is a multinational corporation since the year 1924. It was founded in Herzogenaurach, Germany and its headquarters is at the same place. This company is well known for its shoes. It also manufactures and designs varieties of clothing and accessories along with the shoes. It is currently the largest manufacturer of sportswear in Europe and after Nike; it is the second largest manufacturer in the world. Adolf Dassler has started this company at his mother’s house. In 1924, under the same name ‘Dassler Brothers Shoe Factory’, he was united by his elder brother Rudolf Dassler. Subsequently, the failure in the bond between the two brothers in 1947, the company had split with Adolf Dassler creating Adidas while Rudolf Dassler establishing Puma and they become business rivals.
Purpose of Adidas
    The purpose of Adidas is to become the ultimate sportswear brand in the world. Through their official statement to be the best brand in the world, they talked about their vision and mission which is that every day they want to work in order to form and sell the best fitness and sports products all over the world. Their mission is to provide the best customer experience and service and to implement everything in a sustainable manner. Adidas has a vision of changing lives through sports. Through their vision and mission, they had come to known as the global company. The values added to this global sportswear corporation are confidence, creativity, collaboration, consumer-centric work and sustainability. This paper further talk about the strategies of the company which are:...