I have a 20 multiple choice questions quiz I need help with.

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I have a 20 multiple choice questions quiz I need help with.
Answered Same DayDec 20, 2021

Solution

David answered on Dec 20 2021
3 Votes
Question 1 of 20
    5.0 Points
    Surveys (described in the textbook) of more than 20,000 Internet users concluded that the psychographic data identified marketing opportunities in what percent of Internet user segments?
A. 54%
B. 48%
C. 46%
D. 37%
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    Question 2 of 20
5.0 Points
Which of the following is true in regard to marketing to seniors?
A. By 2030, seniors will make up 20% of the U.S. population.
B. Baby Boomers (b. 1945-1965) will decrease steadily over the next 20 years.
C. Only 36% of seniors use the Internet on a daily basis, according to a 2002 report.
D. Seniors generally use the Internet for amusement, not business.
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    Question 3 of 20
5.0 Points
Which of the following is FALSE in regard to teenage use of the Internet?
A. Teenagers in the U.S. are interested in influencing and purchasing high-tech products.
B. Since teenagers do not have access to credit cards, they are not generally big spenders on the Internet.
C. 40% of teenagers surveyed indicated that they would pay for high-tech purchases themselves.
D. 89% of teenagers have made an online purchase, according to a Jupiter Media Metrix report.
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    Question 4 of 20
5.0 Points
Which of the following is true in regard to consumer spending of money online?
A. People are less willing to spend money using digital transfers.
B. When the transaction is desired, people are more likely to make the payment in digital form.
C. Online bill payment is more popular due to increased efficiency.
D. Electronic exchanges are less satisfying than tangible exchanges.
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    Question 5 of 20
5.0 Points
Online reviews and expert opinions are successful in influencing consumer purchases of what type of goods?
A. Perishable
B. Search
C. Credence
D. Experience
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    Question 6 of 20
5.0 Points
The two most fungible resources available for exchange on the Internet are:
A. goods and services.
B. money and information.
C. love and status.
D. love and money.
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    Question 7 of 20
5.0 Points
The Internet inhibits shoppers of experience goods from:
A. retrieving a particular
and’s wa
anty.
B. consulting with experts on the quality of the...
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