Answer To: Microsoft Word - RES300 Rubrics - for all assessments Assessment 2 - Qualitative and Quantitative...
Kuldeep answered on May 16 2021
Running Head: Research Methods
Research Methods
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Contents
Abstract 3
Introduction 3
Quantitative and Qualitative Research Methods 4
Conclusion and Recommendations 7
References 9
Abstract
Tourism provides services, providing people with entertainment moreover leisure services. People want accommodation to travel, so various hotels concentrate on providing various services of several quality levels. Nevertheless, there are many factors that affect the purchasing behavior of guests, for example service quality as well as overall employee performance. This is where the significance of worker training lies. Workers fail to meet service quality standards expected by customers, which leads to customer dissatisfaction. This will negatively affect repeated visits to the hotel. In addition, Airbnb and serviced apartments are increasingly competitive in the Australian hotel industry. Therefore, the main success factor of the industry is the establishment of a strong loyal customer base through exposure to a flexible and versatile workforce. Therefore, appoint and training workers has become the key to achieving consumer satisfaction in a competitive business environment, because Park Hyatt Sydney is the luxury hotel situated in Harbour Sydney.
Introduction
When defining deviations, (Wilkins, 2016) refer to trends and deviations from reality in data collection and analysis, interpretation of research results, and publication process, all of which can lead to erroneous conclusions. Prejudice can be intentional or unintentional; the former will prompt researchers to influence the results of the research, thereby depicting the expected results. Comparing these two research designs, quantitative research is more prone to bias than qualitative research, so a researcher who is not only experienced but able to make judgments is needed. Among the different designs of quantitative research, surveys are most susceptible to bias. Through surveys, it is difficult to avoid interview bias, especially when relying on interviews. Some interviewees tend to subconsciously provide hints through body language and other related expressions. Cristea & Gentili, 2019 believe that response bias also plays a role, and the answers provided by the subjects are more comfortable for the interviewer. In addition to the above two, as with other study designs, the use of the survey in the study will be affected by various deviations, including response, measurement, procedures, sampling, and design deviations. Based on the above points, the survey is the most biased research design.
Quantitative and Qualitative Research Methods
According to the Kepes et al., 2012, research is explained as "organized, systematic, critical, data-based, goals, and scientific query or survey of a particular problem, aimed at finding solutions or answers." It guides executives to use the information provided to make informed decisions. Research is called systematic, interrogating or checking carefully to discover innovative information as well as new relationships, moreover to increase / verify available information for particular purposes. Mensah, 2013 "covered the process of query, investigation, inspection and experiment. Wilkins, 2016 explain research as a systematic process of planning,...