Answer To: MY ASSESSMENT REQUIREMENT: Assignment Three: Case Study Due Date Value Individual Case Study...
Abhishek answered on Jun 11 2021
Running Head: ASSIGNMENT THREE: CASE STUDY 1
ASSIGNMENT THREE: CASE STUDY 2
STUDENT’S NAME:
STUDENT’S NUMBER:
SUBJECT CODE: ASSIGNMENT THREE
TITLE: CASE STUDY
NAME OF LECTURER/TUTOR:
TITLE OF ASSESSMENT: THE WORLD OF MUSIC AND DANCE IN ADELAIDE
Executive Summary
This report is mainly a four-day annual cultural festival Womadelaide, which is held every year in Botanic Park, Adelaide, South Australia. It is a multicultural fest, in which music, arts and dance events, representing people from different cultures, are organised. Younger generation is the main target audience of this event because it is essential for them to develop a global understanding. Children below the age of 12 are not permitted to enter into the main area of cultural events. Womadelaide has affected the tourism industry and hospitality industry in a positive way. PESTLE analysis is mentioned below in this report and even recommendations for improving the event are even discussed.
Table of Contents
Executive Summary 2
Introduction 4
Elements Relating to the Chosen Event 4
Description of the Event Concept 4
Analysis of the Target Market 5
Application of Co-Creation to this Event 5
Impacts of Event on Tourism and Hospitality Sectors in Adelaide as well as Beyond 5
Analysis of External Influences that can Impact on this Event (PESTLE) 6
Political 6
Economic 7
Social 7
Technological 7
Legal 7
Environmental 8
Overview of Items Relating to a Risk and Disaster Management Plan Applicable to this Event 8
Use of Volunteers at Event and Positive Impact for These Volunteers 8
Legacy of the Event 9
Analysis How This Event Matches the Forecasted Trends (as Posted by Eventbrite) 9
Recommendations of Realistic Future Development Opportunities to Improve this Event 9
References 10
Introduction
Womadelaide refers to the four-day annual festival that is held every year in Botanic Park, Adelaide, South Australia. It is one of many WOMAD festivals, which is organised around the world. Womadelaide was first organised in 1992 as a part of the Adelaide Festival of Arts (Verdonk, Chiveralls & Dawson, 2017). From 1992 to 2003, the festival was organised in alternate odd numbered years but after 2003, Womadelaide was organised every year.
Owing to Covid-19 pandemic, the Womadelaide, 2021 was held between 5-8 March in Adelaide’s King Rodney Park. This report contains description of the concept of the event, analysis of the target market and application of co-creation to the event. This report discusses the impacts of this event on the tourism industry and hospitality sectors in Adelaide and neighbouring countries.
The external influences that affect the event are also analysed and mentioned in this report. The risk and disaster management plans that are sketched and would be implemented in case of any emergency are also described here. This report consists of the positive impacts of the use of volunteers at the event. The report analyses the legacy of the event and the way the event matches the forecasted trends already, which are posted by Eventbrite. At the end of the report, the report threw light on the positive impacts of the event on the tourism industry.
Elements Relating to the Chosen Event
Description of the Event Concept
This is an open-air festival that is organised in Adelaide Botanic garden every year. In 2021, the location was changed due to restrictions imposed by the government for Covid-19. It is a multicultural fest, in which music, arts and dance events, representing people from different cultures, are organised (Franklin, Lee & Rentschler, 2021). In this festival, traditional & contemporary music, dance, visual arts and street performance from all around the world are showcased.
The festival encourages people to listen to music of other cultures except their own for developing global understanding. A thought-provoking environmental Planet Talks program is organised and a KidZone is kept where the children get a friendly atmosphere and do not disturb their parents who are attending the event. A Taste the World is organised where artists from all over the world can participate to prepare the authentic dishes of their places, cultures and countries (Thomasson, 2017).
The artists cook as well as tell the background (history) of those dishes to the people. A full service restaurant is also present where people can eat the food according to their choices. Many types of dishes are present there. Over 50 international food stalls are also placed in the area where the event is organised. Big eateries place their stalls so that the people who went to see the event can savour the taste of international delicacies.
Analysis of the Target Market
Womadelaide is a four-day multicultural festival. Almost 18000 to 20000 attend the festival each day. The activities of the event change every day so the same crowd can come and watch on the four days. Over a third of the people who attend the event come from interstate and overseas. Younger generation is the main target...