I have attached the file below plzz read it carefully and fullfill the requirements and the words is of only 900

1 answer below »
I have attached the file below plzz read it carefully and fullfill the requirements and the words is of only 900
Answered Same DayJul 24, 2020MKT00128Southern Cross University

Answer To: I have attached the file below plzz read it carefully and fullfill the requirements and the words is...

Soumi answered on Jul 26 2020
142 Votes
Name:     Student Number
CRITICAL ASSESSMENT OF ADVERTISEMENT PRINTED IN MAGAZINE
Table of Contents
a. The chosen Advertisement for the Assignment    3
b. Statistical Data and Analysis of Queensland, Australia    3
c. Type of Visitors Visiting Queensland, Austra
lia for Touring    4
d. Use of Three Marketing Theories for critically evaluating the chosen Advertisement    5
Use of AIDA Model    5
Use of Colour Theory    6
Advertising Appeal    6
References    7
Appendix    8
a. The chosen Advertisement for the Assignment
The title of the chosen advertisement of the assignment is “Discover Queensland... Beaches & Beyond” (Refer to the Appendix).
b. Statistical Data and Analysis of Queensland, Australia
The chosen advertisement promotes the tourism enterprise of Queensland Australia, which is the source of employment for nearly, 137600 people. The tourism sector of Queensland contributes a staggering $12.6 Billion per year.
    Aspects
    Data
    Contribution to Economy of Queensland
    $12.6 Billion
    Employment
    137600
Table 1: Contribution of Tourism in Queensland’s Economy
(Source: Tourism Research Australia, 2017)
The Australian tourism sector is very active in terms of the visiting frequency of the visitors in the day as well as night. The number of visitor visiting Australia during night time has increased 3% than the previous year and reached 269 million. As a result of the increased percentage of visitors in Australia the spending rate has also reached $42.3 Billion, which is 6% increase than the previous year.
    Aspects
    Increase comparison to Previous year
    Actual Amount
    Visitors
    8%
    8.3 Million
    Nights
    3%
    269 Million
    Spend
    6%
    $42.3 Billion
Table 2: Increase in Visitors, Nights and Spend in Australia Tourism Sector
(Source: Tourism Research Australia, 2018)
A closer observation show that, the number of visitors in Australia come from China and form majority in terms of contribution in growth of the tourism sector.
    Name of Visitors’ Country
    Percentage of Contribution in Growth
    China
    52%
    Other Countries
    48%
Table 3: Contribution of China and Other Countries in the Growth of Australia’s Tourism Sector
(Source: Tourism Research Australia, 2018)
Australia has a very well organised tourism sector, which not only retains its tourism spots maintained but also provides excellent services to the tourists, which makes the experience worth repeating. It is observed that the number of repeated tourist in Australia is more than the number of people visiting it for the first time.
    Visitors
    Number of Visitors
    1st Time
    3.2...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here