Answer To: Microsoft Word - ass 2 itech 7401 team business case XXXXXXXXXXdocx ITECH 7401 LEADERSHIP IN IT...
Ritu answered on Sep 20 2021
ITECH 7401 LEADERSHIP IN PROJECT MANAGEMENT
Business Case for Port Fairy Caravan as well as Camping Park
Project Background
Port Fairy Caravan as well as Camping Park, the client for the project, actually holds numerous numbers of events that can offer people with the range of accommodation options for campers which includes powered as well as non-powered camping sites, along with the presence of premium cabins, which holds up to 6 people. As promotion strategy, the park uses various e-marketing sources like community website, noticeboards, online newsletters, mobile app ($5 from Apple Appstore), social media as well as Google sites. The main objective of the project, as mentioned by the director of Port Fairy Caravan as well as Camping Park, Jerry Maguire, is to analyze as well as review the current e-marketing strategies of the park in order to determine the most economical as well as impactful approach for it.
South West Advertising Inc. has recently vied for tender so as to review the park’s current e-marketing strategy, where the CEO as well as the director of the advertising company, holds this project on a topmost priority.
Business Objectives
Port Fairy Caravan as well as Camping Park (P.F.C.C.P) evaluation project has been vied to be taken over by South West Advertising Inc. with a view to evaluate the current e-marketing strategies of the park. Some of the primary objectives of the project, in the perspective of the Advertising Company are as follows:
· To analyze as well as evaluate each of the current e-marketing channels for P.F.C.C.P
· To research review each of the existing evaluation strategy as well as gather new information
· To determine the most economical as well as impact approach for advertising in the internet based platform
Current Situation
The current situation can be analyzed by the implementation of SWOT Analysis in the given project.
SWOT Analysis:
Strengths
· To get the project evaluated in the specified time frame (i.e. 3 months), the implementation is going to be done using five-stage approach developed by Forbes.
· The project would help analyze each of the current e-marketing schemes at a more detailed level
· The project would help find the optimum strategy for marketing the existing system(i.e. Port Fairy Caravan as well as Camping Park) efficiently
· Since this project is placed on high priority by both CEO as well as director of South West Advertising Inc. due to importance of this project, so highly skilled team has been placed for implementation.
· To make the evaluation of project more efficient, a caravan as well as camping specialist consultant (Frank Crush) has also been appointed for this project
Weakness
· The firm was primarily focused on developing strategies for sporting organizations as well as since only few people have been recently appointed who have the sufficient skill sets as well as thus it can act as a challenge due to lack of skilled human expertise
· The lack of access to skilled human expertise may result to substandard services
· Due to the changes in company’s strategies, conflict of interest between the employees
Opportunities
· Since P.F.C.C.P is a huge potential client for the firm, successful bid as well as completion of project for the park would open doors to attract many more similar huge clients in the near future
· P.F.C.C.P, being a huge client, the firm is sure to generate lots of revenue if the tender bid is successful
· Since the firm is trying to expand its business in a new field by bidding for P.F.C.C.P e-marketing evaluation plan (previously used to focus on developing strategies for sporting organizations), successful bid as well as completion of project would surely increase the market scope of the firm.
Threats
· Unsuccessful project bid due to high number of application of project
· Lack of sufficient resources for evaluation of project. For egg. Lack of customer survey data as well as other related information {MindTools, 2018}
Critical Assumptions
a) We have assumed project management costs (Port Fairy Caravan as well as Camping Park’s e-marketing evaluation project) are equally expensed across the duration (12 weeks) of the project
b) We have assumed normal Australian employment condition where all the employees work for 8 hrs/day. {Working Today, 2018}
c) Assume all executing activities have F-S (Final to Start) relationships
d) It is assumed that South West Advertising Inc. has been accepted the tender of the project as well as is supposed to be starting to accept the work accordingly.
Constraints
The major constraints related to the given project are time as well as cost factors.
· Time: Time can be a major constraint in this project since the project needs to be accomplished within 3 months from its inception
· Cost: The estimated budget of the project is expected to be $145,000 at the end of the project. The payback period is calculated to be 2.5 years.
Financial Analysis
Budget estimate
Following are the facts as well as assumptions related to the project:
a) Also assumption has been made that project manager(i.e. me) works on project management tasks only for 1 days p/wk @ $105.00 p/hr
b) Additionally, we assumed project development team is composed of 3 members (2 e-marketing/ social media specialist as well as 1 customer survey specialist) @ $80 p/hr, available:
· 0.5 day p/wk on project management tasks
· 4.5 days p/wk on executing activities
Also, we need a caravan as well as camping specialist consultant works works for max. of 1 week at $82 p/hr
c) evaluating digital marketing will take four weeks to complete (commencing in the week 1)
d) examining customer profiles will take two weeks to complete
e) reviewing digital presence will take two weeks to complete
f) evaluating messaging strategies will take two weeks to complete
g) reviewing marketing ROIs will take two week to complete
Below is the cost model related to the project:
Following is the cost baseline related to the project:
Schedule estimate
The following presents the gantt chart for schedule estimation
Preliminary Project Requirements
· Since few of the strategies included for e-marketing i.e. marketing through social media as well as google will redirect the ads to the company’s community website. Furthermore, people may even directly visit the company’s website in an instant. So it is imperative to optimize the website of P.F.C.C.P, which can handle high amount of traffic
· The data required for evaluation can be in the form of surveys from vacationers, reviews, booking data as well as many other records. Such records are stored in database. Thus is very crucial to optimize the data in database which can work with large amount of data efficiently.
· One of the major pre-requirement of the project is for it to be completed on time. It means that one of the pre-requirement of the project is to be completed on time as specified in the plan.{O’Reilly,2018}
Potential Risks
There are a few potential risks associated with the given project, some of which are listed below:
1. One of the risks associated with the project is the lack of skilled experts in the related field due to the fact that the firm recently shifted its scope of work from evaluation of strategies related to e-marketing organizations to other field
2. Lack of project time to evaluate the project, along with the budget can also be a risk for the project
Analysis of options as well as Recommendations
There are various alternatives that can be taken into account in the given case study. One of the alternatives can be the analysis of options related to evaluation of various e-marketing strategies. There are various e-marketing strategies involved here as mentioned in the project. However, the firm needs to make clear evaluation of specific e-marketing channels, as well as try to choose one over another reviewing various data sources like customer survey, booking as well as financial history as well as many more. Some of the recommendations that can be provided are:
· The use of community noticeboards, online newsletters can be shifted to marketing in better channels which attracts more customers like social media, google as well...