I have uploaded the requirements below plz complete it according to requirements

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Answered Same DayAug 22, 2020MKT00128Southern Cross University

Answer To: I have uploaded the requirements below plz complete it according to requirements

Kuldeep answered on Aug 25 2020
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Letter of Transmittal
Date: 24/08/2018
Director of Marketing
Phone: +61 2 9259 5600
Level 2, Cleland Bond Building
33 Playfair Street, the Rocks
Sydney NSW 2000
Sir, please refer to the Promotional Campaign Strategic Report for the RockPool Dining Group. In this report, the sales of the RockPool Dining Group have shown an increase of 30%. To achieve lift in sales, the report recommends that, the RockPool Dining Group uses multiple scores in the form of an advertising campaign to generate awareness and generate awareness as a campaign to generate awareness.
Thanks again for this opportunity to prepare for this promotional campaign report.
If you have any doubts, you can contact me on 02 8888 222
2.
Sincerely,
Executive Summary    
This report depicts a conceptual concept for the promotion of Urban Purveyor groups besides has been specially made to submit to a management group of the Urban Purveyor Group and the management of the Urban Purveyor Group. The core purpose is to increase lunchtime transactions by percent. This promotion has been determined two diverse approaches to communicate with two diverse markets. The primary strategy is to offer promotions in a form of pop-up stall at Martin Place, offering restricted menu items. Time period of pop-up stall will be one time in week for one month. Consumers will also receive a meal-guaranteed beverage, using the competitive advantage of the Urban Purveyor Group to import their individual beer from the Germany. The subsequent approach is to use the extremely popular food, style and fashion to direct Urban List like a publicity platform by means of digital and social media. Target marketplaces recognized in this statement are local office staff in a city and the natural tourism market in as well as around the rocky area. For the tourism market, the customer preparation phase is classified as having little or no knowledge of the Urban Purveyor group and its products. Advertising by the digital and social media communication channels of Urban List, the promotion strategy aims to increase the buyer's readiness for the knowledge phase. For office employee market, the customer preparation phase is classified as a knowledge phase. By using the pop-up stall, the goal is to move the office staff to the stage of interest, but eventually to the priority stage of the buyer willingness. The finance for this promotion is just in excess of $10,000. Failure of a pop-up stall is around $5000. This comprises the staff's predicted budget for functioning of the stall for 3 hours for the 4 days of a month. It likewise comprises the cost of tables, cookware, plates and napkins, along with leaflets and licensees issued by City of Sydney as well as other marketing materials. The remaining $10,000 will be bought through the VIP campaign with urban list. During the VIP event, Urban List will publish several articles on the Urban Purveyor Group, although they regularly provide services through digital and social media channels. Along with the execution of this promotion, the Urban Purveyor Group will achieve its goal of increasing its daily operating sales by around 50 percent. This activity is also beneficial to the overall long-term development of the entire Urban Purveyor group.
Contents
Introduction    4
Overview of the Urban Purveyor Group    4
Promotional Campaign Strategy    5
Target Market    5
Tourists    6
Office Workers    6
Communication Objectives    6
Competitor Analysis    7
Communication Channels    8
Campaign Evaluation    9
Budget    9
Conclusion    10
References    11
Introduction
The purpose of this report is to suggest promotion campaign statement to the Group of Management Groups of the Group. The Urban PureCrew Group, Australia's leading food and beverage group, is well equipped with quality, relaxation and fast lens brands. There are more than 60 award-winning restaurants and bars in this group. More than 3,000 employees in Sydney, Melbourne, Brisbane and Perth have more than 350 million jobs. Rockpool Bar and Grill, Spice Temple, Jade Temple, Rossetta Restorant, The Cut Bar and Grill and Sake Restaurant and Bar at Oldpool's Rockpool Dining Group; Les wares Fratelli Fresh, El Camino Cantina, Munich bruhaus, Bavaria and Argal; And the fast food restaurants burger project, Fratelli, the famous Pizzeria and Sizzar group, two wholly owned subsidiaries, RockPull Events and Urban Craft Brewing Co. Rockpulse events include the group's flagship brand and private dining location, cocktail parties and corporate events. The Urban Craft Buying Company has a great selection of Australian breeding techniques and imported beer (Auschaitrakul and Mukherjee, 2017). The report will identify appropriate promotions for the city's supplier group and determine the target market that the activity will focus on. This report will likewise clarify the buyer's readiness for the target market and the communication purposes of an event. Ultimately, the report will delineate communication channels, assessments and budgets for the campaign. The event will be upheld by industry and academic literature.
Overview of the Urban Purveyor Group
The Urban Purveyor Group is a restaurantsituated in the hearts of rocks, Sydney NSW. The Urban Purveyor Group has 19 bars and restaurants operated and owned by Urban Purveyor Group, withBavarian Bier Cafes, Sake and Lowenbrau brands located in VIC, QLD and NSW. The Urban Purveyor Group is currently certified to accommodate 2000 customers on two floors and large cobblestone courtyard. The Urban Purveyor Group likewise has an import business unit that permits them to import a variety of German beers in the Australia. The present life cycle of product of the Urban Purveyor Group is at a mature stage, characterized by a slowdown in the sales growth; in addition, buyer has agreed to take products in a market. After performing a preliminary study through the observation, weekend trading is still extremely good, particularly on Saturday and Friday nights. Nevertheless, as outlined on August 7th with a call from a manager of the Urban Purveyors Group, the trading day from Monday- Thursday has dropped significantly, with few office employees walking and an extra very few hundred meters of the lunch (Bass, 2018).
Promotional Campaign Strategy
The promotion that Urban Purveyor Group will adopt is two-pronged strategy that leverages promotions by popping up coupons with drinks and advertising on online media. The integration of the two essentials of this marketing mix will help for short-term outcomes, and augmented market share. The event will include pop-up lunch stall in center of the Martin place in the Sydney CDB that will choose 4-5 regular food items from the food menu as well as a coupon of beer for customers to redeem in the Urban Purveyor Group. The period of ejected file is once in week for one month. Everything longer than this will lose its appeal and adversely affect campaign. The event will invest in advertising also to achieve longer-term outcomes. Promotion is form of motivating buyers to spend in services and products because of its perceived...
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