SUPP ASSESSMENT Student Number: (enter on the line below) Student Name: (enter on the line below) HI5013 managing across borders final assessmeNt Trimester 2, 2021 Assessment Weight: 50 total marks...

SUPP ASSESSMENT

Student Number: (enter on the line below)
Student Name: (enter on the line below)

HI5013
managing across borders
final assessmeNt
Trimester 2, 2021
Assessment Weight:     50 total marks
Instructions:
· All questions must be answered by using the answer boxes provided in this paper.
· Completed answers must be submitted to Blackboard by the published due date and time.
Submission instructions are at the end of this paper.
Purpose:
This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit
            
        
HI5013 Final Assessment T2 2021
Question 1    ( 7 marks)
Scenario: You are recently employed as a manager in the head office of a Western fast-food chain multi-national enterprise, which is looking to expand into new markets in developing countries and take market share away from the competitors. You have recently been included as a member of a high-level strategic planning committee, which will play a key role in developing the company’s future strategy and direction. You have been invited to offer your considered opinions at the next meeting.

In the context of strategic planning, discuss the strategic options you will present at the meeting. Answer this question in not more than 400 words.
ANSWER: ** Answer box will enlarge as you type
Following are the strategic options and alternative for the expansion of Western fast food chain in the international market:
Licensing: The fast food chain should consider an option of licensing where uh it would leave out its intellectual property along with technology patents copyrights Trademark brand name work method and other required things to another company for a certain. of and collect licensing fees from the same.
Franchising: There is another option with the company to provide the rights to use the name of the company along with its facility layout as well as the intellectual property rights in the form of a franchise. In this way the company purchasing the franchise would gain the advantages and brand name of US company but the parent company would still be controlling the franchisee form in comparison to licensing. In this case a franchise fees will be involved as a consideration.
Strategic Alliance: The company also has an option of collaborating in a form of partnership so that both the firm can achieve common strategic objectives which would eventually increase the sales revenue of a particular location. Both the firms operate as different in different organizations but the resources are are utilized to achieve the common goals. (Whitelock, J., 2002.)
Joint venture: In this option the company can enter into a partnership and create a new venture or business by collaborating the resources from both the companies and financing the venture thereby creating a different organisational structure altogether.
Merger and acquisition: The company can acquire strong competitor for different location to gain access for a ready market. In the case of merger and acquisition the company has the option of forming a new company by merging with another company or can acquire a company which already has a set market at a particular location and thereby by purchasing the company it can gain access to its market.
Establishing own units: The company also has option to set out its own retail outlets in the market there was generating the sales directly. The company may operate through its own supply chain management and incur both purchase and sales directly thereby minimising the additional cost of brokerage commission which has to share with the franchise or licence.
Question 2    (7 marks)
Explain the advantages and disadvantages of entering a foreign market for an organisation with examples? Explain the Uppsala Model and its function in the context of internationalization. Answer this question in not more than 400 words.
ANSWER:
Foreign market can be defined as a market other than the home country market.
Following are the advantages entering in a foreign market:
· The company will have entire new customer base therefore the market size will increase
· As a market price will increase the revenue of the company will also increase
· The company may be able to access to new talent the new market
· The value of the brand equity of the company will also increase after becoming a multinational company
Following are the disadvantages of entering a foreign market:
· Foreign market may have entire different human needs wants and other usage patterns for different products. This may also be caused because of the cultural difference between different countries
· The company may have cultural and language bariers
· The company may have different brand and product development techniques along with the competitive environment without having a benefit of home ground
· Due to presence of different laws and regulation the environment in the different country may have a conflict with the medical issues in the home market.
Consider an example of a company entering in the US market. This will be a great boost to divisibility of the company I compared to other Nation which will automatically reduced to a huge customer base increase in revenue and recruitment avenue talent and recognition of brand. This may take some time for the company to settle new market.
Uppsala Model: This model describes the internationalisation or globalisation of a firm as a process of learning through experiments and incremental commitment which may lead to revolutionary development of the company an entirely new foreign market. (Vahlne, J.E. and Johanson, J., 2017. Et al p49(2))
The concept of internationalisation through market commitment and market knowledge. The only thing that will change are the current business activities and the commitment decisions of the company. The knowledge of the market along with the commitment in the market may affect the decisions in regard to the resources in the foreign market and the way in which the activities of the company are being performed currently with the current market knowledge and commitment which will be affected by the change in the current activities and commitment decision by entering into a new market.
There are both pros and cons in entering into a foreign market but this model give the better understanding are Foreign market which eventually lead to development of the organisation.
Question 3    (11 marks)
Scenario: As the expatriate manager of a local subsidiary of a western multi-national enterprise, located in Southeast Asia, you have just been given some disappointing news. Based on recent sales revenue results reported by head office, your business unit will be closed and your team will be disbanded unless you can demonstrate a 30% improvement in sales over the next twelve (12) months. As a popular leader and respected manager, you want to prevent the closure of your business unit.

What motivation and leadership strategies and techniques are required from you to prevent the closure of your business unit? In your response, discuss the likely cultural variables and the relevant motivational theories you will need to consider. Answer this question in not more than 700 words.
ANSWER:
Motivation plays an important role as because of motivation job satisfaction is derived. Therefore the understanding of the...