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Communications Management Plan PROJECT COMMUNICATIONS MANAGEMENT PLAN THE PROJECT DETAILS PROJECT No:3 DATE: FULL PROJECT NAME:Change plan for Coca-Cola and Pepsi PROJECT MANAGER: PROJECT SPONSOR: COMMUNICATIONS MANAGEMENT PLAN COMMUNICATIONS MANAGEMENT PLAN IDSTAKEHOLDERTIME FRAMEMETHODRATIONALETHE PURPOSE OF THE COMMUNICATIONWHO TO COMMUNICATE 11. Projects manager1. Days1. Verbal and Emails using the team leads1. The information to be communication raechs well and faster to the stakeholdersTo communicate the objective of the company1.The Projects Manager Coca-cola 2. The Projects Manager Pepsi 222. Weeks2. Using the coca-cola and pepsi websites2.Here it means informations reaches to a wider societyTo communicate the objective of the company3. Team leads Coca-Cola 4. Team leads Pepsi 3. . . .3. . . .3. . .3 . . .3 . . . .To communicate the objective of the company5. Marketing managers Coca-cola 6. Marketing Managers Pepsi 10Employee10. Yearly10. Emails using the marketing managers15 what is communicated reaches far.To communicate the objective of the company7.The Employees Pepsi 8 The Employees Coca-Cola 9.The Customers Pepsi 10 The customer Coca-Cola CHANGE ANALYSIS6 Change Analysis-Milestone 1 Determining the Change-Milestone 2 Communicating the change-Milestone 3 Change Analysis The two companies selected are Coca-Cola and Pepsi Introduction Change management is simply any effort that a company initiates to improve product quality, boost productivity, improve company culture or even reverse its current downward spiral (Pearson & Irwin, 2021). Both Coca-Cola and Pepsi operate in the same business industry and are the leading among the rest of the companies in the industry. They have hundreds of brands and also offer packaged goods to their customers. Both being large companies, in the recent past, they have all faced an issue of market saturation. They have made efforts to tap every market, and both have switched to making energy drinks due to great public concerns about chemicals and sugar in drinks and foods (Garcia & Profit, 2021). Although it may seem that both companies have got similar business models, however, they have got some differences and similarities in handling issues. Changes in each company and explain how the change impacted the companies and who is impacted. Compare some of the similarities and differences between the changes in the two companies. The growing interest in the energy drink segment in the industry has resulted in both companies having changes within their companies. With the concept of product complements and diversification in 2014, Coca-Cola opted to buy a large stake in Monster Energy, and came up with diet coke and cokes zero brands, while Pepsi opted to start producing its energy drink known as mountain dew (Rubin et al., 2017). These changes helped both companies to tap into the smaller markets which in turn increased their profit margins and the demands of the customers were met. The similarity is that the changes in both companies were aimed at solving the issue of market saturation. The difference is that more often Pepsi focused on having a more diversified product portfolio with products outside the beverage industry while Coca-Cola focuses strictly remains within the boundaries of the products within the beverage industry (Zhang, 2019). Images of change for Coca-Cola The image displays brands of both diet coke and coke zero for customers to easily identify them. Also, the branding of the battle is made so that it’s much visible to everyone. The design of the bottle is incorporated all the ergonomic considerations and is so easy to handle and use by the customer. The bottle is so attractive to the customers to buy it. The drink is packaged in portable bottles and is easy to use. The image shows that it’s refreshing by taking a coke zero drink. In addition, it’s also fun by taking a coke zero drink. Compare and contrast the images The fact that the three images above are in different forms, therefore means that they communicate or send out different messages to the public. The showing of all brands in different colored bottles available to the customers is interesting since customers tend to have their favorite colors that they enjoy. It caters to all the customers that the drink is intended for. Lastly, the showing of people taking the drink, their healthier physical outlook attracts more customers and end up buying the drink. These images greatly and positively impacted the changes which led to the success of the change up to date. They meant a lot as far as advertisement is concerned in the business. In my feel, the first and the third image best facilitated the change. It is because the first image displayed all the brands available in different bottles and so the customers were at liberty to choose from these brands. The third image showed healthier people taking the drink and so, it would be attractive to the public. In summary, the first image stands out the best which the change leader resembled the most. Images of change for Pepsi The image shows that the mountain dew exists in different colors for the customers. The drink is packed in disposable, portable, and reusable bottles. The image shows that the drink simply emphasizes green nature. It also encourages people to go and do it and after taking a cold mountain dew drink. The image shows that the drink is available in different sizes both small and large size. The product is largely packed in small reusable bottles. Compare and contrast the images As far as the natural environment is concerned, keeping the environment is very important, and the images above tend to displays the green color that reflects the environment. They are in different formats where the first image shows all the different colors in which mountain dew exists. But most importantly, the green bottle dominates the others and so, it has been widely accepted and common on the market. The second image show how energetic and refreshed the person can look after taking mountain dew. The packaging of the drink in different bottle sizes makes it more available to customers who want to buy it in large quantities. The display of these images has greatly helped the company to succeed in the change. Like in the above case for Coca-Cola, in my feelings, the second and the third image best facilitated the change. This is because; the second image demonstrated how a person can be happy after taking mountain dew and how he/she enjoys in a green environment. It very energetic and healthy. The third image recognized the fact that their customers may want the product in large size and so it can be availed to them in their required quantity. Bottling the drink in both small and large sizes is very important, and this helped the company to succeed in the change. In summary, the second image stands out the best which the change leader resembled the most. DETERMINING THE CHANGE-MILESTONE 2 Diagnostic model Lewin's change management model Kurt Lewin has proposed a three-step change management model. At this stage, research your organization to determine where to start the changes that need to happen and why they are motivating. Change requires breaking the current "business as usual", so communicate in a friendly and compelling way to change the current way. This communication is factual, supported by a vision of the future and should focus on the benefits of the change, but should not hide the difficulties and problems that must be faced (Hussain, Lei, Akram, Haider., Hussain, & Ali, 2018). Unfreezing Changes often fail because this step is ignored. We also need to prepare new knowledge, skills and opportunities for the latest technology through education and training. Coca-Cola managers can incentivize employees during the "thaw" phase by communicating the value of planned changes across the board. By training your employees, you will be able to go through the stages of transformation. Moving In this stage, there are real changes and changes in responsibilities, tasks, performance, methods or organizational structures. The situations and phases involve chaos, confusion and a mix of safety and stress. The Move Stage enables companies to take smart steps to achieve their strategic change goals. This can be accomplished by building effective links and providing effective rewards to improve your beliefs and performance (Manchester, Gray-Miceli, Metcalf, Paolini, Napier, Coogle, & Owens, 2014). Refreezing At this stage, we focus on stabilizing change by allowing people to Integrate the attitudes, thoughts, and behaviors they learn into their normal way of working. Reinforcers should be used in conjunction with additional training and development programs. The Coca-Cola Company has included new changes as a key element of its planning to ensure that it does not deviate from its previous way of doing business. Data obtained Market segmentation Market segmentation has helped identify the relevant products and services that a particular group requires from its customers. Coca-Cola's decision was that the product was not aimed at a particular class of customers. Rather, we have tailored our marketing strategy to reach all groups by providing relevant products that suit most groups and meet their needs. Price We offer a lot of products with prices determined depending on the market and region. Each sub-brand of Coca-Cola has its own pricing strategy. Its pricing strategy is based on competitive pricing, and PepsiCo is a direct competitor of Coca-Cola. Place Coca-Cola is a brand that everyone loves and sells worldwide. Coca-Cola's distribution system follows the distribution model of consumer products. Its distribution network weakens small and medium market position participants. Promotion Coca-Cola increases market demand through the use of various advertising and promotional strategies to link lifestyles and behaviors with value-based advertising. The Coca-Cola Company also takes its social responsibility seriously. As a marketing tool that creates empathy in the minds of consumers. The company also enables distributors and retailers to offer discounts rebates and leverage multiple sales channels to sell more products. Swot analysis Strength Smith, G. E. Coca-Cola said, "Coca-Cola and Pepsi have been an integral part of American culture for more than a century." The product image is full of romance, and many people take this image seriously. This well-known brand is one of the strengths of Coca-Cola. The Coca-Cola and