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Social Media Project for The Spicer Method
Social Media Project for The Spicer Method
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Agenda
About the Company
Communication Plan
Target Audience of TSM
Social Media Platforms to Focus
Leveraging Various Social Media Platforms
Facebook
Instagram
Twitter
References
About the Company
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The Spicer Method is a social enterprise that strongly believes in overall health of the individual as well as mental wellbeing. Holistically, health of people can be improved by incorporating changes in lifestyle such that physical and mental health is enhanced.
The 24x7 work culture is rampant around us. In fact, it penetrates to the deepest level that people start to push back their health. Understanding the fact that health needs to be the first priority it becomes easier to focus and achieve goals.
TSM approach blends cultural boxing skills with proven method of engaging people to drive their actions. Complete package that helps people to work, play and get more involved in their life.
TSM offers fitness trainings, one-to-one coaching, merchandises as well as promotes the approach to actively chose their actions
Communication Plan
Four Pillars of Communication Strategy
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Target Audience of TSM
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Target audience of TSM is primally divided into three parts with demographics of 25 years to 44 years.
People who have to work 24x7 and devote much time to their health. Hence, they are becoming over weight and obese. Also, they witness growing number of lifestyle diseases like diabetes, hypertension etc.
Second demographics belong to growing neighborhood also can be targeted since they are curious about healthy lifestyle and how to stay fit.
Third segment that can be targeted is college graduates who are facing the challenge of being overweight and physically inactive. However, they aspire to be fit and maintain a healthy physice
Social Media Platform for Pasta Amore
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First goal is making visually appealing content with designs that sticks on the mind of the user
Embracing Micro-content to enhance engagement
Generating awareness through blogs and personal testimony
Leveraging networking effect through social reviews
Curating contents to captative audience every day of the...