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CHALLENGES BEING FACED BY THE HOTEL INDUSTRY IN EASTERN AUSTRALIA
Table of Contents
Introduction    3
Overview of the Hotel Industry in Eastern Australia    3
Background of the Research Area    3
Problem Statement    4
Research Aim    4
Research Questions    5
Literature Review    5
Timeline    7
References    9
Introduction
With the increasing competition in the hotel industry, it is becoming difficult for hotels in Eastern Australia to survive in such situation. The owners, management and staff of the hotel have been putting in sincere and dedicated efforts to attract tourists and business officials for the purpose of business and leisure travel so that they can earn their livelihoods (Calveras & Ganuza, 2018). The magnitude of competition in the hotel industry is on an exponential rise due to increasing number of hotels in Eastern Australia, which have been providing nearly similar kind of services and facilities to the customers at best prices. Hotel industry is Eastern Australia is one of the most flourishing industry but the profit margins of the industry are diminishing because of the increasing competition among major players in the hotel industry of Eastern Australia. Through this proposal we shall discuss about the increasing competition in the hotel industry of Eastern Australia and the challenges it is posing for the hotel industry of the region.
Overview of the Hotel Industry in Eastern Australia
The scenic beauty of Australia has been encouraging not only domestic travelers but has been attracting a number of international travelers (Glaesser et al., 2017). The hotel industry in Eastern Australia plays a significant role in the increasing tourist activities in the region. Hotel industry is one of the fastest growing industries in the Eastern Australia and has seen a growth of 3.9% over a period of 5 years. The hotel industry is expected to grow further over the period of next 5 years. A number of five-star hotels are located at one of the prime locations in Eastern Australia i.e. is the Eastern Australia harbor that provides luxury residence with good food and dining facilities to its customers. The location between the Opera House and Harbour Bridge is one of the unique selling points of several hotels and is one of the most preferred location of tourists. The hotels in this region have also been providing its customers with other services like bar, spa, rooftop pool and a deck with the beautiful view of the Harbour.
Background of the Research Area
The increasing competition has been affecting the economies of the hotel industry all across the globe (Stasinakis, 2020). Hotels in Eastern Australia are no different from these hotels and have been facing a tough competition from other major players in the industry. The profits earned by these hotels have been hit really hard with the rising numbers of hotels in the region making it difficult for the hotels to survive in such situations. Moreover, the governments of different countries have imposed restrictions on travel and tourism, which has reduced the number of tourists considerably (Lopes, 2016). Increasing competition in the industry is not only making it difficult for the hotel industry of Eastern Australia to earn good profits but is also making it challenging for this hotel to retain its trained, experienced and knowledgeable human resources.
As the tourist activities or business meetings have now been distributed among a number of hotels in Eastern Australia, some of the big names in the industry are finding it difficult to make money to increase the profits being earned by the hotel. Owing to the narrowing profits of these hotels due to increasing competition, it is becoming difficult to maintain the legacy and to provide the employees with a satisfactory working environment (Elsey & Southward, 2018). The situation seems to worsen further as there is no ray of hope...