iew: For this first milestone, you will apply principles and concepts you learned in Modules One and Two to analyze a brand in its development stage. In this assignment, you will identify key...

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iew: For this first milestone, you will apply principles and concepts you learned in Modules One and Two to analyze a brand in its development stage. In this assignment, you will identify key attributes of a brand in its creation and development stage, assess how the marketing mix is currently being used at this stage to develop brand equity, and explain how marketing strategies are applied to successfully launch a new product.Prompt: This activity will allow you to take a more in-depth look at a brand in the development stage. However, please note that the brand may no longer be in the development stage, but it should be from a prominent company that allows you to discuss key attributes and marketing strategies that were used by the brand while in development.If you are choosing your own brand, please check if it is appropriate by posting any questions to the General Questions discussion and determine whether there are sufficient resources to cover all aspects of the assignment.Select one of the following brands to analyze that you wish to use for your final project or one of your own choosing: Airbnb Apple iPhone Mini Cooper Tesla UberAs you write, consider the following: How are employees engaged in product development for the brand prior to launch and while building the brand? What are the roles of internal stakeholders (e.g., legal, sales, finance, research and development) in the early development of the brand? What are some legal and ethical considerations to take into account at the development stage? Consider how the brand uses the marketing mix at the brand development stage, the impact on brand perception, and the function ofstakeholders in applying the marketing mix at this stage. What marketing strategies is the brand applying at the development stage in order to understand and appeal to the product and consumerlandscape?
se address the following critical elements:I. Describe the attributes of this brand.a) Discuss how the internal stakeholders (e.g., employees) are engaged in the development of the brand and building the brand identity. b) Identify the legal and ethical issues the company should be concerned about in this stage.II. Identify the 4P’s of the brand.a) Describe the brand using the marketing mix elements as a guide.b) Analyze the impact of the marketing mix on overall brand perception.c) Describe the function of multiple internal stakeholders in applying the marketing mix in the development stage.III. Marketing Strategiesa) Describe existing marketing strategies used by the brand to successfully launch a new product.RubricGuidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times NewRoman font, and one-inch margins. Reference scholarly or peer-reviewed sources from the required and optional resources in this course or from the Shapiro Library to support your claims. All references must be cited in APA format.Critical Elements Proficient (100%) Needs Improvement
Answered 1 days AfterJul 20, 2022

Answer To: iew: For this first milestone, you will apply principles and concepts you learned in Modules One and...

Shubham answered on Jul 21 2022
69 Votes
Running Head: MARKETING MANAGEMENT                        1
MARKETING MANAGEMENT                                5
ANALYSIS OF TESLA AS A BRAND IN DEVELOPMENT STAGE
Table of Contents
Introduct
ion    3
Tesla is a renowned brand in the segment of manufacturing electric power care and solutions. It is based in Palo Alto, California. The attributes of the brand are sophistication, vision, being fearless and excitement. When the quality was an assurance by the company the stakeholders through innovation and strategic practices made sure that the plans are implemented and executed well enough to accomplish the sustainable organizational objectives.    3
Tesla faced safety issues, allegations for fraud and was blamed for misusing the taxpayer’s money. It was also held accountable for unfriendly eco-practices and he failure to abide by the agreements of license. This was a major concern for the brand like Tesla because due to it the future was rocky.    3
Referral program: The customers are encouraged to refer the product they are using and get USD 100,000 credit along with additional perks. This motivated them to market the experience they had with the brand and increase the customer base.    4
References    5
Tesla is a renowned brand in the segment of manufacturing electric power care and solutions. It is based in Palo Alto, California. The attributes of the brand are sophistication, vision, being fearless and excitement. When the quality was an assurance by the company the stakeholders through innovation and strategic practices made sure that the plans...
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