Imagine Education Student Assessment Cover Sheet Course CodeBSB42415Course NameCertificate IV in Marketing and Communication Unit CodeBSBPRO401Unit NameDevelop Product Knowledge Due Date...

Only PART B - CASE STUDY

Imagine Education Student Assessment Cover Sheet Course CodeBSB42415Course NameCertificate IV in Marketing and Communication Unit CodeBSBPRO401Unit NameDevelop Product Knowledge Due DateAssessment NameBusiness Portfolio Part A: Short answer questions Part B: Case study Part C: Project Student No.________________Student Name_____________________________ Student Phone________________Student Email_____________________________ Student Declaration I declare that this assessment is my own work and where my work is supported by documents from my workplace placement/employer permission has been granted. Note: Filling out this coversheet as part of an electronic submission and approving the above information will operate in the same way as physically signing this cover sheet. Student name or signature: ___________________________________________ Office Use Only Date/s Received:___/___/______/___/______/___/___ Date/s Assessed:___/___/______/___/______/___/___ Result of Assessment:_________________________________ Entered on Training Plan Moderation Signature Note for Assessors: Filling out the above Office Use Only section as part of an electronic submission will operate in the same way as physically signing this cover sheet. If not physically signed, Assessor must print their name in signature box Imagine Education Assessment Questions Part A Course Code and Name:BSB42415 - Certificate IV in Marketing and Communication Unit Code:BSBPRO401 Unit Title:Develop Product Knowledge For this assessment you are required to answer all of the questions. You are permitted to research the answers by reading your text book, theory notes and accessing the internet. If more room is needed label each task with the question number and use headings or dot points to make your work clear for your trainer and assessor. Please follow the Referencing Guide contained on your Course handbook. Please attach a student assessment cover sheet to each unit submission. You must complete the cover sheet in full detail. PART A – REVIEW QUESTIONS 1. Research the following TERMS and PHRASES; these are linked with your assessment. Write down your definition or explanation for each point. Please remember to include the source of information used. a. Product information b. Information sources c. Product d. Warranties e. Organisational requirement f. Legislation g. Product purpose h. Competitor i. Product appeal j. Guarantee k. SWOT Analysis 2. Using your own research, how would you gain knowledge of a product that you want to bring to the market? 3. Once you have found valuable information on the product you are going to bring to the market, how do you separate the information to identify the benefits and features of the product? 4. Before you bring your product to the market, how would you successfully evaluate and compare your competitor’s products? 5. Using this website www.accc.gov.au please provide an overview of the Trade Practices Act. 1974? 6. How would you evaluate a potential buyer market? 7. Please create a marketing organisational structure and define the responsibilities of each role. 8. Name 5 processes when buying and selling products and services. Explain why all the 5 processes are important to succeed. Define the purpose Research potential products Evaluate the products (comparison) Select (and buy/sell) Monitor and feedback 9. Identify key provisions of the following legislations: a. Anti-discrimination b. Consumer protection c. Contract Law legislation 10. Identify the Ethical principles of Privacy Laws. Imagine Education Case Study Part B Course Code and Name:BSB42415 - Certificate IV in Marketing and Communication Unit Code:BSBPRO401 Unit Title:Develop Product Knowledge PART B - CASE STUDY Below are 6 customer's, they each have different needs. Refer to the Comparision Report on Bread Makers on the following page and identify how each feature and benefit of the product would benefit each individual customer. Answer the following questions. It’s really important to me how this product looks. It’s got to suit everything else in my home. Which one would you recommend? I want to be Sure that this is going to do exactly what I want which one do you think will perform the best? Peace of mind is really important to me. Which one would you say is the safest? I can’t be bothered with complicated instruction! Which one is the easiest to use? There all very nice, but which one Which do you think is the best value for money? I don’t want cheap stuff! Which one is the best quality? 1.Identify the needs of each customer 2.Describe briefly the main features and benefits of the 3 products. 3.Make a decision about which of the 3 product brands or models you would recomend to each customer and why 4.Write down what would you say to each customer, remembering to include your standards and policies (i.e. being curteous, using product knowledge to promote the products features and benefits to each individual, and doing everything in your power to accommodate customer requests. Comparison Report on Bread Makers Imagine Education Project Part C Course Code and Name:BSB42415 - Certificate IV in Marketing and Communication Unit Code:BSBPRO401 Unit Title:Develop Product Knowledge PART C- PROJECT You are required to prepare a PowerPoint presentation of a minimum 8 slides to compare the Apple Iphone X to the Samsung Galaxy S9. You must include the following information: 1. Title slide with the name and a picture of each mobile phone. 2. Identify each of the mobile phones purpose and use. 3. Identify at least five (5) key features that are unique to each mobile phone. Describe how each feature can benefit the consumer. 4. Prepare a SWOT Analysis for each phone and state your opinion as to which mobile phone is preferred and why. 5. Identify the warranties/guarantees of each mobile phone. 6. Identify service support details for each mobile phone. 7. Research sales data of Iphone 8 and Galaxy S8 prior models from the same brands. Create 2 bar charts. a. One bar chart showing sales data in units. b. One bar chart showing sales data in Australian dollars. J:\VET\Business\Certificate IV in Marketing and Communication\BSBPRO401 - Develop product knowledge\STUDENT ASSESSMENT GUIDE\BSBPRO401 Student Assessment v1.0.docx