Imagine that you are expanding your company globally. Write down specifically what you would need to change about your company to make it appeal to a global audience, and why?

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In order to appeal to global audience the company should follow a neutral culture free from any kind of biasness and any perceived notions about the country or people. Rather focusing on how many followers are gained on social media or how much sales is made in a particular month it is important to understand what the organization and do and how it serves its audience. The impression should be felt by the consumers and they should resonate with the product and the...