Imagine that you are working as a public relations o­cer for Cityville City Council, dealing with media liaison and other public relations issues regarding the granting of a tender to build a new...

Imagine that you are working as a public relations o­cer for Cityville City Council, dealing with media liaison and other public relations issues regarding the granting of a tender to build a new shopping centre in Cityville. Consider the following potential ethical issues and prepare 200-word responses to each:

a A prominent journalist has requested advance notice of the successful tenderer, with a promise to provide favourable coverage of the Council’s choice.

b A senior executive at one of the companies involved in the tendering process has been trying to ‑nd out the outcome of the company’s application by ringing a junior member of the public relations sta.

c An elected Council o­cial has been trying to get you to play down important information about an environmental impact statement connected with the development. The statement raises concerns about the survival of a rare species of lizard that could be wiped out by the shopping centre.