In order to monitor marketing performance, you will need to research and monitor ongoing changes and improvements. In order to do this, you will need to find Key Performance Indicators. From the below...

In order to monitor marketing performance, you will need to research and monitor ongoing changes and improvements. In order to do this, you will need to find Key Performance Indicators. From the below information and write a report on your marketing plan based on Assessment 1 within this unit. You must identify any gaps or problems and the corrective actions you performed. Identify any opportunities for change and improvement. Ensure to submit to your assessor. Number of Fans and Followers Since you started actively engaging and participating on social media; it’s important to know how many fans, followers, likes, and how many people are in your circles. This is a good indication of your companies reach. You want to work to ensure that the number continues to grow week after week and month after month. On the other hand, if you begin to notice that more people are un-following you than the number of people who are following you; the red flags should be popping up. If that happens you’ll need to adjust your strategy. All you might have to do is change the frequency of your posts and possibly even the content you’re posting. Make sure that your content is in line with the content your target audience wants to receive.Demographics and Location Where are your followers located? This can give you more insight into when you should be posting. Are you effectively reaching your target audience? You might not be if a majority of your audience is located in a different country or time zone. Is your target audience among the group? You might find that you're reaching a different age group and persona on a social network that you weren’t previously targeting.
Number of Active Followers An active follower is considered to be someone who has logged in and interacted within the past 30 days. No one wants to interact with someone who never logs into their account. A great FREE tool for identifying any individuals that are inactive, are fake, and don’t have a profile image is Manage Flitter. It takes seconds to signup and you will be removing any irrelevant followers in no time. Your following should be made up relevant and influential people who actively interact and engage with your business.
Likes and Shares A quick check to see if your audience likes any of your posts is a good indication of whether or not your marketing is attractive to them. No one will want to share or like a post that isn’t relevant to them or their network. Changing your strategy is one way to increase the reach your posts have.
Comments Social media should be a place where companies and their audience are having a two-way conversation. And comments are a way to keep the conversation going. Just don’t forget to respond to any com