In order to monitor marketing performance, you will need to research and monitor ongoing changes and improvements. In order to do this, you will need to find Key Performance Indicators. From the below...

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In order to monitor marketing performance, you will need to research and monitor ongoing changes and improvements. In order to do this, you will need to find Key Performance Indicators. From the below information and write a report on your marketing plan based on Assessment 1 within this unit. You must identify any gaps or problems and the corrective actions you performed. Identify any opportunities for change and improvement. Ensure to submit to your assessor. Number of Fans and Followers Since you started actively engaging and participating on social media; it’s important to know how many fans, followers, likes, and how many people are in your circles. This is a good indication of your companies reach. You want to work to ensure that the number continues to grow week after week and month after month. On the other hand, if you begin to notice that more people are un-following you than the number of people who are following you; the red flags should be popping up. If that happens you’ll need to adjust your strategy. All you might have to do is change the frequency of your posts and possibly even the content you’re posting. Make sure that your content is in line with the content your target audience wants to receive.Demographics and Location Where are your followers located? This can give you more insight into when you should be posting. Are you effectively reaching your target audience? You might not be if a majority of your audience is located in a different country or time zone. Is your target audience among the group? You might find that you're reaching a different age group and persona on a social network that you weren’t previously targeting.
Number of Active Followers An active follower is considered to be someone who has logged in and interacted within the past 30 days. No one wants to interact with someone who never logs into their account. A great FREE tool for identifying any individuals that are inactive, are fake, and don’t have a profile image is Manage Flitter. It takes seconds to signup and you will be removing any irrelevant followers in no time. Your following should be made up relevant and influential people who actively interact and engage with your business.
Likes and Shares A quick check to see if your audience likes any of your posts is a good indication of whether or not your marketing is attractive to them. No one will want to share or like a post that isn’t relevant to them or their network. Changing your strategy is one way to increase the reach your posts have.
Comments Social media should be a place where companies and their audience are having a two-way conversation. And comments are a way to keep the conversation going. Just don’t forget to respond to any com
Answered 1 days AfterMar 07, 2022

Answer To: In order to monitor marketing performance, you will need to research and monitor ongoing changes and...

Dr. Vidhya answered on Mar 09 2022
112 Votes
BSBSMB403 - MARKET THE SMALL BUSINESS
Table of Contents
Introduction    3
Social Media Promotions    3
The Building of Virtual Community    3
Conclusion    5
References    6
Introduction
As per the assessment of the m
arketing objectives and strategic operations found in assessment one, the social media-based marketing is the key performance indicator. Virtual marketing through social media for Coffee Ville will present key insights to the overall customer turning into the location of the cafe. This plan is more like the formal assessment of the trend, which is seen for the so far marketing operation conducted for Coffee Ville. AT the same time, this plan represents the future operations at virtual level, strategic changes, which might occur during the shifts in the tastes and patterns of virtual community built for Coffee Ville community. The assessment of the overall virtual promotions is carried out here through observing the process applied so far in the context of helping the virtual community to know more about the diversified brewing of the coffee.
Social Media Promotions
The rapid advancement of technology, as well as the availability of such technologies at reasonable prices, has revolutionised the way businesses function today. Currently, millions of individuals utilise the Internet; as a result, these technologies have resulted in a paradigm shift in the way people communicate. 'Social media' plays a bigger role in a company's reputation and market presence (Li et al, 2021). In fact, by following this exercise, certain concept about virtual promotions must be understood. Social media is one of the most recent modern communication platforms that have proven to be effective in influencing both casual and formal communication, allowing millions of potential customers to freely communicate (Dolega et al, 2021). Social media is progressively gaining attention from businesses of all kinds due to its potential to engage consumers in an active connection where information exchange is effective through strong technical devices. Social media platforms are now associated...
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