In Part B, you are required to write a 1250 word report. This includes a 100 word executive summary, but excludes references and appendix Conduct an internal environment analysis. You should identify,...


In Part B, you are required to write a 1250 word report. This includes a 100 word executive summary, but excludes references and appendix Conduct an internal environment analysis. You should identify, differentiate and evaluate the key resources and competencies of the organisation (or SBU) that are most likely to provide sustainable competitive advantage. Summarise your findings based on your external (Part A) and internal environment analysis. Identify the key issues that the organisation (or SBU) faces and give your recommendations. Draw your conclusion. Guidelines for assessment 1 Part B: Ensure that you read widely and address key components of the strategic management process raised in the literature from Module 1. You should seek to complement the readings from Module 1 by accessing books and relevant journal articles from the sources listed under 'Recommended additional reading' in this Subject Outline. Use your reading to inform your critical evaluation of the key issues of strategic analysis within the business, public sector or not-for-profit organisation where you work. While you are required to name the organisation that is the focus of your research, you may wish to make a case for maintaining the anonymity of the organisation (e.g. due to political or commercial sensitivities). Contact your subject coordinator before you start on the assignment if you need to do this. Note that this subject uses a due date system for assignments; i.e., the stated date is the last date for acceptance for that assignment. You must timetable your work schedule so you have plenty of time to ensure your work arrives on time. Rationale The rationale for this task is to develop skills in problem solving, analysis, evaluation and reflection in the use of strategic analysis in contemporary organisation. This contributes to the following learning outcomes for this subject: be able to identify and explain the key components of strategic management such as strategy analysis, strategy formulation and strategy implementation, and their interrelationships; be able to review and evaluate the evolution of ideas and practices leading to the development of strategic management and its relationship to other management practices and principles.





Oct 07, 2019
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