In preparation for the final project during the next weeks and based on the assignment ofweek-2&3(will be attached). The topic is about a product for the company ofZara.Course book :Global Marketing...

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In preparation for the final project during the next weeks and based on the assignment ofweek-2&3(will be attached). The topic is about a product for the company ofZara.Course book :Global Marketing ISBN-10: 0765642956 ISBN-13: 978-0765642950 Global Marketing, 4th Ed., 2015. Gillespie, K. & Hennessey, H.D. South-Western College Pub









Marketing Strategy—Product/Service


Describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive.


Marketing Strategy—Pricing


Determine the price you will charge for your product, or, if you have chosen a service, determine its pricing (this may be based on an“average” price per service rendered).


Marketing Strategy—Distribution


Describe the channels of distribution structure you will use to get your product or service into the market



You describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive.


Marketing Strategy—Pricing


Determine the price you will charge for your product, or, if you have chosen a service, determine its pricing (this may be based on an“average” price per service rendered).


Marketing Strategy—Distribution


Describe the channels of distribution structure you will use to get your product or service into the market.



Marketing Strategy—Promotion


Develop a promotional effort for your marketing plan that embraces integrated marketing communications (IMC). This includes a clearly-stated message that is consistently communicated to your stakeholders.


Implementation, Evaluation, and Control


How do you intend to implement, evaluate, and control (IEC) all of the marketing activities.





Answered 3 days AfterFeb 16, 2022

Answer To: In preparation for the final project during the next weeks and based on the assignment...

Dr. Vidhya answered on Feb 19 2022
110 Votes
Running Head: FINAL PROJECT                                 1
FINAL PROJECT                                         2
MARKETING STRATEGY: ZARA BRAND
Table of Contents
Introduction    3
Marketing Strategy: Product    3
Marketing Strategy: Pricing    3
Marketing Strategy: Distribution    3
Marketing Strategy: Promotion    4
Marketing Strategy: IEC    4
Conclusion    4
References    6
Introduction
    Zara has remained one of the top selling brands in clothing. It is symbolic to the lifestyle choices of people of all classes these days. The following is the extension of the marketing strategy of the Zara clothes, new product line launched for the young customers.
Marketing Strategy: Product
    As per the SWOT analysis presented, the final product will be the upper clothing line targeted for young customers with age range of 18 to 30 years. The young adults see vibrant colours, mixed expressions portrayed through abstract images over the front and back of the upper clothing; ranges as well as they wish to wear something unique here. Thus, this product will be available with specific notions depicted over the clothes such as T Shirts and high neck short shirts with open or tucking both kinds of options available (Duoyan, 2021). The T-shirts will be available in both types, the short and long ones. At the same time, these shirts will be subjected to any customization, which the...
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