In preparation for the final project during the next weeks and based on the assignment ofweek-2&3(will be attached). The topic is about a product for the company ofZara.Course book :Global Marketing ISBN-10: 0765642956 ISBN-13: 978-0765642950 Global Marketing, 4th Ed., 2015. Gillespie, K. & Hennessey, H.D. South-Western College Pub
Marketing Strategy—Product/Service
Describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive.
Marketing Strategy—Pricing
Determine the price you will charge for your product, or, if you have chosen a service, determine its pricing (this may be based on an“average” price per service rendered).
Marketing Strategy—Distribution
Describe the channels of distribution structure you will use to get your product or service into the market
You describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive.
Marketing Strategy—Pricing
Determine the price you will charge for your product, or, if you have chosen a service, determine its pricing (this may be based on an“average” price per service rendered).
Marketing Strategy—Distribution
Describe the channels of distribution structure you will use to get your product or service into the market.
Marketing Strategy—Promotion
Develop a promotional effort for your marketing plan that embraces integrated marketing communications (IMC). This includes a clearly-stated message that is consistently communicated to your stakeholders.
Implementation, Evaluation, and Control
How do you intend to implement, evaluate, and control (IEC) all of the marketing activities.