In this assessment, you will need to create a one-year strategic plan for your ‘HOTS’ hotel.Within this, you must include the following: Conduct a critical analysis of the micro and macro environment...

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In this assessment, you will need to create a one-year strategic plan for your ‘HOTS’ hotel.Within this, you must include the following: Conduct a critical analysis of the micro and macro environment that the hotel was in when your team took over management. Argue how your intended overarching strategy will translate into strategic direction for the three levels of management. Within this, you must also demonstrate how this will inform your strategic direction (mission and vision, CSR, Ethics and Objectives and Goals). And lastly, provide practical examples in the different HOTS Decision Categories as to how your overarching strategy will be applied within the first year.


You must utilize at least two (2) theoretical models to either critically analyse the hotel environment or to produce strategic recommendations for the hotel. Please support each of your recommendations with justifications.


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Prepare a 1,000 to 1,500-word brief based on the environmental assessment and your recommended strategy/s for the first year. You must demonstrate strong critical arguments, justified through at least two key strategic management theories, as mentioned above. Discuss and critically evaluate the practicality of your over-arching strategy (vision, mission, etc.). These must be cohesive with your environmental analysis. Make practical recommendations in relation to all the decision categories from the HOTS simulation (e.g., Rates, Rev. Mgt., F&B, etc.).


The brief must be presented in a Business Report structure and to a standard that would be used in a real-world environment. You are to assume this briefing paper applies to your HOTS hotel.

Answered 1 days AfterMay 14, 2022

Answer To: In this assessment, you will need to create a one-year strategic plan for your ‘HOTS’ hotel.Within...

Parul answered on May 16 2022
84 Votes
Hotel Management and H.O.T.S
Hotel Management and H.O.T.S
Strategic Assessments
Contents
Introduction    1
Environment Investigation    1
Macro-Environment    1
Micro-Environment Analysis    3
Strategic Framework    4
Ethics and Business Standards    5
Revenue Management    6
Conclusion    7
Reference    8
Introduction
By the virtue of this report, I
have performed extensive analysis on the one-year plan as well as arrangements for HOTS. Taking in consideration the fundamental assessments for both miniatures along with large scale climate factors that can influence the functional exercises to maintain and authorities’ systems. Similarly, the overall systems is represented in the report below. In respect to these examinations there is importance heading for anticipating 3-degree of the executives that can be carried out. Furthermore, in order to make the overall progress for offering a decent place to live in the lookout can be recommended for the HOTS lodging to anticipate as well as comprehend the classification of selections
Environment Investigation
Macro-Environment
In order to comprehend the macro-environmental factors, I have utilised PESTLE framework to comprehend underlying Political, Economic, Sociological and Technological that can impact the operations of the HOTS.
Political
HOTS operates in the simple, steady as well as generally safe objective to contribute the work together. It is usually leverage for the political forces that can be required for administrative systems for proficient along with the support of high-talented workforce. In this manner, nation has offered various advantages for several lodging activities. Moreover, it is fundamental for HOTS to comply with all the assessments and evaluation of tax and primary enactment in the country. For instance, as per the Australian Consume Law, National Trade Estimation enactment and Food standard, Competition and Buyer Act 2010 (Australian Association Hotels, 2013). HOTS is influenced by several adjustment of the exchange arrangements like Fire, Civil Rights and taking into account safety from all the natural disasters.
Economic
Australia, as a country, has enjoyed steady economy that can convert into the world of 14th largest economy contingent on the GDP. At present the GDP of country is $1.42 trillion. According to the figures Watson et al (2007), there is a stability in the economy climate of the country, accompanied by consistently improvement, adding to increment in the usefulness, comprehending the interest in the travel as well as consolidation for various occupants to establish standard quality administrations and items. There are various other factors like credits, trade rates, economic reforms, rate of homelessness and unemployment spread across the country.
Social and Cultural
Overall progression of the country in terms of demographic of male vs female, formation of society, identification and ways of life. Religion has strong impact on various hospitality business. Specifically, the individual focuses on being diminishing, prompting for reduction of spending on the malls. Australian society is based concept of self-independence and building a family for future.
Technology
Applying the concept of progressive technology and rapid advancement to the business. It is one of the fundamental elements that requires upper hand to narrow the promoting expense. Consistent...
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