In this unit you will submit Part D of your Marketing Plan. Remember to use the WAC! In this part of the Marketing Plan, you will implement the four Ps of the Marketing Mix: Product, Price, Place, and...

TOPIC IS DOMINOS


In this unit you will submit Part D of your Marketing Plan. Remember to use the WAC!  In this part of the Marketing Plan, you will implement the four Ps of the Marketing Mix: Product, Price, Place, and Promotion. This Marketing Mix is based upon your company's target market.  Prepare this part of the plan in a Word document, using APA style.  The plan should be approximately 2 pages long, not including the cover page and references page.You should use 2 resources, one of which can be the company's website.  (Remember: Your final plan in Unit 5 must show at least 4 resources.)  Use these headings in bold font in your plan and cover the points beneath each heading. Product and Value Creation · Explain the product(s) or service(s) offered by your chosen company. · How does the product or service establish value for the consumers? Price and Value Creation · Explain the pricing strategies used by this business. · How does the pricing offer value to the consumers? Place and Value Delivery · Explain the distribution or the methods and locations that your chosen company uses for their products and services. · What value does the distribution, methods, location provide consumers? Promotion and Value Communication Note: Promotion is all the communication channels involved in the whole marketing strategy; such as advertising, public relations, sales promotions, social media engagement, etc. · Identify the marketing channels your chosen business uses for its products. · Explain why the channels are appropriate for the company's target market.