In your book The Zeronauts, you talked about how outstanding individuals “break the sustainability barrier” by achieving zero-goals. Is zero emissions, zero waste, or zero ethical misconduct possible...

In your book The Zeronauts, you talked about how outstanding individuals “break the sustainability barrier” by achieving zero-goals. Is zero emissions, zero waste, or zero ethical misconduct possible for any kind of business, or does this rather work for a chosen few? What does a business have to do to make it work?