instructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided. Checklist: Create a CRM Plan addressing the following: Write...

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instructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided. Checklist: Create a CRM Plan addressing the following: Write a synopsis of the problems. State the SMART goals to resolve the problems. Describe alignment of mission to market and branding. Outline training of staff. Explain how you will create brand awareness. Provide opportunities for product testing Identify customer touch points and explain how addressed. Describe promotion of IW to create brand loyalty. Explain how you will create value for customers from their point of view. Provide a follow-up and summary of your plan. Respond in a minimum of 2–3 pages (600–800 words) in the template using APA format and citation style. If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored. IW Customer Relationship Management Plan [Add lines as necessary and delete these instructions before submission.] Synopsis of the problems: SMART Goals: Alignment of Mission to Market/Branding: Training of Staff: Awareness of Brand Created: Opportunity to Test brand: Customer Touch Points and How Addressed: Promotion of IW to create brand loyalty: Creating Value for Returning Customers: Follow-up and Summary of Plan: Sampling of Typical Customer Survey Responses Sampling of typical responses to the recent Customer Survey: Customer Response #258 How might we improve your stay? Response: There are screens and monitors everywhere we go. We are trying to get away from work and our normal lives. Customer Response #276 I call the concierge and she gives me a few options for dinner but does not say she will book the reservation for me. She just gives me the options and says to call her back when I make a decision and abruptly hangs up. Customer # 284 I went to the tennis shop and there were almost no tennis clothes, especially in my size. I had not planned on playing tennis, but when I approached the tennis shop manager and asked if I could just borrow a racket for the day, he told me my only option was to buy one. Customer #287 From the moment I arrived, I feel like I am on my own and there is no one who is going to help me. This is supposed to be a top-notch resort. Someone really needs to up the service quotient. How did you hear about us? For the four customers above they answered thusly: Social media: 3-X Friends/family: 0 Magazine ad: 1-X