Instructions For this assignment you will need to search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their...

About Ru And Rocka
Ru and Rocka is a small scale enterprise that is primarily engaged in the online clothing business.
The company has been focusing on gaining a strong position within the online clothing market and has introduced e-commerce-based working within their structure. However, to gain a major jump within the market, the company must strongly focus on adopting a strong business model.
Before moving forward, lets compare the business model of ASOS, one of the major brand operating in the online clothing market.
    
    Asos Business Model
As mentioned, ASOS generates revenue through its following strategies:
1.ASOS marketplace
2.Private label sales
3.Advertising revenue
4. Premier Delivery
    
    Knowing About Two C’s
Before setting up the business model it becomes important to understand the 2 C’s, which is Customers and Competitors. As both of these hold equal significance in setting up a business model, however as we are describing about B2C scenario, customer analysis becomes important.
Major tools that can be used for this purpose are listed below:
1) SWOT Analysis:
2) Porters Five Forces
3) Break even Analysis
4) Product Life Cycle Analysis
    Step By Step In Setting Up A Business Model
Identify your specific audience
For constructing a strong business model, it is necessary to examine the right audience for your business. For this it is necessary to understand the whole market scenario, this can be achieved by using Porters Five Forces Model.
Porters model can help the Ru and Rocka company in understanding major competitors like Asos, Boohoo, Boden and others. It would also help in gaining a deep knowledge about the market competitive scenario. It provides the information about the investment scenario and how competitive is the overall market, and how would the new business strategy would impact on the overall market.
Establish business process
Before taking the business live it is important to the key business process, that will be suitable for generating the revenue, for this effective competitive analysis turns out to be important. This is primarily achieved by performing SWOT analysis of our firm and also of the competitors. Now considering the SWOT analysis of Ru and Rocka, major strength of the company is its intense focus on e-commerce and marketplace models for gaining a higher profit. However, in terms of...