Instructions
Write 750-1000 word responses in essay form to three of the following questions (2500 words in total). The questions in PARTS A and B are compulsory. Choose one question from PART C. In-text references are included in the total word count for this assessment but full references are not. Provide a consolidated list of full references for your responses to PARTS A, B AND C in PART D.
It is expected that you will make use of, and reference, KCB301 readings and unit materials from weeks 1-5 in your answers (see Readings link from the week by week overciew). No extra marks will be awarded for using additional materials.
Question 1 (PART A)
1. 1. How have notions of the audience shifted over time, and is the concept of audience still relevant to understanding the power of digital media?
Question 2 (PART B)
1. 2. In what ways are media audiences “imagined” and by whom? How important are processes of imagining audiences to media practitioners and industries?
Question 3
1.
PART C: Answer ONE OF THE FOLLOWING FOUR questions (750 words, 15 marks):
EITHER
3. What is the “environment of expected use” (Light, Burgess and Dugay, 2016) of the particular use of Virtual Reality that forms the focus of the KCB301 class research project (Assessment 2)?
OR
4. What kinds of insights into user interactions with Virtual Reality might be obtained from the questionnaire that will be administered in the KCB301 class research project (Assessment 2)?
OR
5. What kinds of insights into user interactions with Virtual Reality might be obtained from the field observations that will be conducted as part of the KCB301 class research project (Assessment 2)?
OR
6. What are the key ethical risks for audience research in relation to VR, and the research instruments that will be used in the KCB301 class research project (Assessment 2)?
Question 4
1.
PART D: REFERENCES
In-text references are included in the word count for this assessment but full references are not included in the word count.
Upload your list of full references for PARTS A, B and C here.