Integrated marketing channels anddistribution systemThe second task: the second reportWeight: 10% = 10 marks.Word count: 1500 words (+/- 10%) for the reportDue date: 5pm Friday Week 9Requirement:In week 9, students need to submit a report indicates: - Product or service’s brand positioning - Who are the market leaders for their chosenproduct or service? What niche have they identified fortheir product/service? Is their product or service going tobe a leader, follower, or challenger to well-establishedproducts or brands? - Consumer-adoption process for their newproduct. How will the consumer learn about their newThe report needs to be submitted on BB by 5pmFriday of week 95product and how quickly will they adopt it? Will theproduct be targeted to the heavy users and early adoptersfirst, then early and late majorities? What is theirestimated time for full adoption? - Pricing strategy decisions for theirproduct/service. Students have addressed all or most ofthe material concerning pricing covered in week 8. - Students should be directed to turn in theirretailing, wholesaling, and logistical marketing plans.Those students who are acting in the role of providing anew “service” should include here their plans forlocations, hours of operations, and how their “service”plans on managing demand and capacity issues.10
Group assignment instruction – HI5004 Marketing Management Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HI5004 Unit Title Marketing Management Assessment Type Report & Presentation Assessment Title Semester-Long Marketing Plan Project – Group assignment Purpose of the assessment (with ULO Mapping) This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry). Weight 40 % of the total assessments: - Report 1: 10%, no mark for Presentation 1 - Report 2: 10% - Report 3: 10% , Presentation 2: 10% Total Marks 40 marks: - Report 1: 10 marks, no mark for Presentation 1 - Report 2: 10 marks - Report 3: 10 marks, Presentation 2: 10 marks Word limit - Report 1: 1000 words, 10 minutes’ presentation - Report 2: 1500 words - Report 3: 1000 words and 10 minutes’ presentation Due Date - Report 1: 5pm Friday Week 6, Presentation 1: Tutorial time Week 5 and 6 - Report 2: 5pm Friday Week 9 - Report 3: 5pm Friday Week 11, Presentation 2 Tutorial time Week 11 and 12 Submission Guidelines All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. 2 Semester-Long Marketing Plan Project (40%=40 marks) An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task. Dividing the class into groups (4 students in one group), have each group decide on a consumer product or service they wish to bring to market. It can be an existing product/service or they can create a new product/service. During the course of the semester, each of the elements of the marketing plan, coordinating with the text chapter, will be due for the lecturer’s review. The lecturer is encouraged to review each submission and suggest areas for improvement, for more detailed study, or if acceptable to allow the students to proceed to the next phase in development. At the end of the semester, each group is to present their entire marketing plan to the class. Group assignment needs to be done by follow some requirements: - All the academic papers that are used in the assignment need to be on BB by using File Exchange tool (Instruction in page 7, for further question, please advise your lecturer) - All the discussion about group assignment needs to be recorded by using Group Discussion tools (Instruction in page 8, for further question, please advise your lecturer) The following is an outline of this process: Week Topics Requirement Note 1 Marketing for the New Realities 2 Marketing Strategies and Plans Groups need to be set up and informed to the lecturers 3 Marketing Research Groups need to be set up and informed to the lecturers 4 Consumer behaviour Groups need to be set up and informed to the lecturers 5 Identifying Market Segments and Targets Groups need to be set up and informed to the lecturers. Lecturer will set up group shells on BB in week 5. 3 Lecturer will post announcement about presentation 1 schedule on Monday of week 5 6 Brand Positioning and Brand Equity The first task: the first report and the first presentation Weight: 10% = 10 marks. 10% for the report, no mark for presentation. Word count: 1000 words (+/- 10%) for the report Length: 10 minutes for presentation /each group. All students in the group have to present. Due date: 5pm Friday Week 6 for the report. Presentation can be done in tutorial time of week 5 and 6. Requirement: For the report: Students need to provide all of these information below: - Identify product or service they want to select. It can be an existing product/service or they can create a new product/service. - Competitive information - Environmental scanning. - Demand forecasted - Specific market segmentation, targeting, and positioning statements Presentation slides need to be sent to the lecturer by email before presentation time. There is no mark given to presentation but lecturer will provide the feedback to students. The email needs to follow this format: In the Subject of the email, students have to put Group Number – HI5004 – Class – First presentation For example: Group 1 – HI5004M4 – First presentation The name of the presentation slides need to be saved in the same format like above. The report needs to be submitted on BB by 5pm Friday Week 6 4 For the presentation: - No more than 10 slides. All the main information of the report needs to be addressed in the slides. If group does not present, the report will not be marked 7 Product strategy 8 Pricing strategies and programs 9 Integrated marketing channels and distribution system The second task: the second report Weight: 10% = 10 marks. Word count: 1500 words (+/- 10%) for the report Due date: 5pm Friday Week 9 Requirement: In week 9, students need to submit a report indicates: - Product or service’s brand positioning - Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands? - Consumer-adoption process for their new product. How will the consumer learn about their new The report needs to be submitted on BB by 5pm Friday of week 9 5 product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption? - Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8. - Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new “service” should include here their plans for locations, hours of operations, and how their “service” plans on managing demand and capacity issues. 10 Integrated Marketing Communications – Part 1 Designing and managing integrated marketing communication 11 Integrated Marketing Communications – Part 2 Managing Mass Communications The third task: the third report and the second presentation Weight: 20% = 20 marks. 10% for the report, 10% for presentation. Word count: 1000 words (+/- 10%) for the report The third report will be submitted on BB by 5pm Friday Week 11. Presentation slides will be submitted on BB by 5pm Friday Week 11. 6 Length: 10 minutes for presentation /each group. All students in the group have to present. Due date: 5pm Friday Week 11 for the report. Presentation can be done in tutorial time of week 11 and 12. Requirement: The report analysis: - The integrated marketing communications matrix. - All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio). The presentation: - Combines all the 3 reports - No more than 15 slides Students can choose face to face presentation or video presentation. - Students need to register in week 5 about what type of presentation they want. - Face to face will be conducted in the class in the tutorial time of week 5 and 6 for the first presentation week 11 and 12 for the second presentation. - Video presentation: students do not need to use projector to do it. Students can hold the phone or look at the laptop when presenting. - In both types of presentation, all the group members need to present. All the special consideration needs to be information to the lecturer before presentation time at least 1 day. Otherwise, student won’t get mark for presentation 12 Revision 7 How to do group assignment – Instruction Group tools Your instructor chooses which communication and collaboration tools are available to your group. If you want to use a tool but don't find on your group's page, ask your instructor to enable it. Tool Description File Exchange Group members and instructors can share files in this area. All members can add and delete files, regardless of who added them. Group Blog In the group area, all members of a group can create entries for the same blog and build on each entry. All course members can read and comment on a group blog, but they can't make posts unless they are members of the group. Instructors can choose to grade group blogs. All group members receive the same grade. Group Journal In the group area, all members of a group can view each other's entries. Only group members and instructors can view a group journal. Instructors can choose to grade group journals. All group members receive the same grade. Send Email Group members can email individual members or the entire group. Exchange files with a group With file exchange, you