Integrated marketing communications utilizes many elements to ensure the target market is well communicated to. Identify a campaign that was used where social media was used most effectively (identify...

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Integrated marketing communications utilizes many elements to ensure the target market is well communicated to. Identify a campaign that was used where social media was used most effectively (identify the social media tactic) and why and then identify another campaign where social media was used and it did not achieve the desired results OR had negative consumer reaction.
Answered 2 days AfterOct 11, 2021

Answer To: Integrated marketing communications utilizes many elements to ensure the target market is well...

Rudrakshi answered on Oct 14 2021
120 Votes
Running Head: Marketing Management                        1
Marketing Management                                    2
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Social media tactics    3
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Social media tactics
Integrated Marketing Communication is the process where message can be coordinated across the channels that results from increasing the Awareness of brand. It also helps the customer to purchase and the intent of purchasing are far higher than when it taking a less integrated approach that fails to co-ordinate. The example of Integrated Marketing Communication campaign was taken in the form of Coke which was a successful campaign for the Ad. The coke’s share was ensured in the...
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