Integrated Marketing Communications (IMC)        4
INTEGRATED MARKETING COMMUNICATIONS (IMC)
Table of Contents
Introduction    3
Various Components of IMC And How These Components Relate to Building a Brand Image    3
Companies That Have Successfully Integrated Some or Most of These Components into Their IMC Plan    4
Did The Campaign Help the Company Build or Reinforce a Brand Image?    5
The Companies’ Value Principle and How It Ties into The Branding Message    6
Conclusion    6
References    7
Introduction
The goal of the Integrated Marketing Communication (IMC) strategy is to combine all methods of promotion to effectively communicate and promote brand messaging. Integrated Marketing Communication contains a number of aspects that businesses may use to improve their marketing efforts. Digital marketing, advertisement, public relations, and product promotion are just a few of them. Integrated marketing communication's major goal is to provide consumers with a cohesive brand experience across several channels and resources. Nevertheless, the many instruments must support one another in order to build a cohesive, integrated totality. Samsung and Apple are two corporations that have effectively merged their marketing communication strategies. These firms' use of IMC components has aided in the development of their brand identities. Samsung, for example, has used public relations and ads to assist promote its goods and improving its brand reputation.
Various Components of IMC And How These Components Relate to Building a Brand Image
There are different parts of Integrated Marketing Communications (IMC) incorporating computerized promoting, publicizing, and advertising (Valos, Maplestone, Polonsky & Ewing, 2017). Computerized promoting alludes to a showcasing program that uses the force of advanced media just as social branding to construct a brand picture. Advanced showcasing can either be earned through acquired media by which content is utilized to accomplish loyalty and draw in main interest groups or paid media in which the publicizing is done straightforwardly to the crowd. The other IMC part is publicizing in which the organization will pay a specific station like TV, radio broadcasts, billboards, and magazines to convey the message of the brand.
Publicizing fabricates brand picture through passing on the message to general society via such channels which might guide the crowd to the organization's site. Thirdly, advertising is a part of Integrated Marketing Communications which centers around making advertising with individuals which construct connections. Advertising can be upgraded through media or social relations which can be used as locales to fabricate brand pictures. Through...